Marketing Manager

www.linkedin.com/in/prernagupta*

Prerna Gupta

513-***-**** 12609 Belcara Pl, Austin, TX, 78732 ******.***@*****.*** EDUCATION

BRIGHAM YOUNG UNIVERSITY, MARRIOTT SCHOOL OF MANAGEMENT, Provo, UT 2014–2016 MBA – Finance

• 2015 Eccles Scholar Award 2016 Stoddard Award GPA 3.84

• Member of BYU Silver Fund – Equity and Fixed Income

• VP of Career Development of Graduate Finance Club REGIONAL ENGINEERING COLLEGE, Jalandhar, India 1997–2001 Bachelor of Technology – Instrumentation and Electronics Engineering

• Graduated with distinction and honors GPA–3.96

• Placed first in inter college debate organized by Indian Society of Technical Education

• Joint Secretary of the Rotaract Club, Member of the Indian Society of Technical Education EXPERIENCE

Pro Unlimited 2018-Present

Marketing Manager at Adobe

• Support planning, setting KPIs, and measuring/reporting on all Adobe Sign Enterprise Programs & Campaigns.

• Provide the best path to providing insights into campaign performance and what’s working/not working

• Learn, internalize, and develop the ability to assist and drive the development of marketing program and pipeline contribution reporting

• Sign demand dashboard design KPIs/measurement framework and alignment

• Iterate decision tools, BI intelligence feeds, and structure insights in support of helping to enhance the GTM efforts for the Enterprise Marketing team.

• Interface with business unit, sales operations, marketing ops, IDS, sales and inside sales, and partner affiliated departments in collaborative work streams to help provide guidance and insight for marketing programs

• Provide data and insights to the supported marketing teams via dashboards and ad hoc reports

• Define technical requirements to IDS necessary to support business requirements

• Support telling the story through visual interpretations of complex datasets for required and supported recurring presentations

Symantec 2016–2018

Program Manager – Enterprise BI Center of Excellence

• Manage and Deliver high profile BI/EDW global projects with focus on opportunities for revenue growth, operations improvement, and strategic shifts.

• Responsibilities include requirement gathering by partnering with business organizations, scope locking JIRA stories,

• managing end to end project delivery by partnering with IT organization and providing status reports for management.

• Effectively communicated with a wide variety of teams about both technical and business issues. Business Analyst – Enterprise BI Center of Excellence

• Identified, researched, loaded, and linked disparate data sets from both internal and external sources and systems.

• Evaluated data sources on usage, coverage, accuracy, strengths, weaknesses, and relatability with other data sets.

• Linked data sets together, built data cubes, defined key metrics, developed dashboards & reports, analyzed &

• segmented data, and automated all of the above.

• Discovered insights and presented recommendations to key decision makers.

• Identified and modeled business processes and their corresponding data flows; recommended improvements Adobe Systems Inc. 2015–2015

Demand Marketing MBA Summer Intern

• Enhanced Demand Marketing Predictive Forecasting model to introduce marketing investment time lag

• Supported demand marketing measurement operation tasks including investment impact, data requests and reporting IBM Global Services Limited 2004–2012

Senior Systems Analyst

Consultant with Nationwide Insurance, Columbus, OH (2009–2012)

• Honored with IBM Service Excellence award

• Collaborated with cross functional teams to support the company’s service needs and enterprise processes

• Contributed recommendations to the executives based on operational observations and performance trends

• Reduced average release cycle from 120 hours to 20 hours and incidents due to configuration changes by almost 90%

• Built and led a new support team of 5 members and established business processes and standards for the new team

• Improved the response time to fulfill ad-hoc data requests from Business Solution Ares by 70%

• Reduced labor-intensive, repetitive reporting tasks by 80% by automating the existing system

• Eliminated repetitive manual tasks by 50% by automating the existing manual testing with Quality Assurance teams www.linkedin.com/in/prernagupta1

• Reduced daily incident count by 50% and cleared existing backlog by creating a dedicated incident management team Consultant with Liberty Mutual Agency Markets, Cincinnati, OH (2007–2009)

• Led the full life cycle design, development, testing, and delivery of fully automated solution for a new line of business

• Facilitated a smooth and timely release of multiple lines of business when many key technical members left IBM team

• Ensured business continuity by assuming additional responsibilities in another application area, when the team was downsized from 40 to 5 members during business acquisition of Ohio Casualty by Liberty Mutual

• Managed the IBM offshore team of 7 members for defect and incident management

• Served as an IT subject matter expert and trainer of IBM proprietary insurance frameworks for customer teams Systems Analyst for IBM Application Management System (2004–2007)

• Honored with Best of IBM award for excellent work on delivering new and complex high quality solutions to clients

• Chosen to defend the product designs and architectural decisions during client presentations

• Led analysis sessions, translated customer requirements into formal functional requirements and design, established specific solutions, and led efforts including programming and testing that culminate in client acceptance of the results

• Managed a project team of 6 members and reported project status to the management and customer teams

• Established quality procedures for the team and periodically audited to ensure quality goals are met with 99% accuracy SATYAM COMPUTER SERVICES LTD 2001–2004

Senior Software Engineer

Consultant with JP Morgan Chase, Pune, India (2001–2004)

• Honored with Pat on the Back award for delivery of the module ahead of schedule and with zero defects

• Interfaced with client business analysts to understand the enterprise business module

• Facilitated training sessions to a batch of 25 interns ADDITIONAL

• Dedicated member of non-profit organization Gurukul at India Culture Center of Utah since 2012

• IBM’s Know Your Industry (KYI) Professional Certification – Insurance Industry

• IBM trainings and workshops including Cross Culture and Business Ethics, Quality Management Systems, Business Conduct Guidelines, Data Privacy, Women Leadership, Team Leadership, Business Enterprise Modeling

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