Sales Manager

Richard Hart ***** Spicewood Springs Lane Spring, Texas 77379 832-***-**** ********@*****.***

Core Competencies

Strategic Planning - Competitive Analysis - Brand Strategy - Sales Management - Cross Functioning Team Leadership - Marketing - Event Coordination - New Business Development - Public Speaking - Employee Motivation – Technical Product Knowledge

Overview

A recognized leader for having a network of key product experts and sales representatives that service the key territory accounts responsible for sales growth.

Business development specialist proficient in creating turn around strategies that increase sales in new and existing channels.

Skilled at identifying emerging market trends specific to targeted consumer demographics.

Strong team leader adept at building mastermind teams that achieve sales goals.

Professional Experience

2018 to present: Eastern Regional Sales Manager – Troy Lee Designs

Accountable for Moto and Bike sales revenue in 37 eastern states leading the company globally in sales.

22% increase YOY for 2019.

Hired 7 new sales representatives to cover an additional 13 states.

Managed 16 independent sales representatives responsible for servicing powersport motorcycle dealerships and IBD (independent bike dealers) for bicycle.

TX/AR/OK experienced the biggest revenue increase at 300% growth.

2013 to 2018: Sales Director: Natrol - Sports Division

Sales leader for MRI Performance and Prolab performance nutrition brands.

Responsible for brand strategies and marketing tactics.

Delivered strategy to support sales growth for mass retailers GNC, Vitamin Shoppe and Europa Sports distributor using an omni channel platform that crossed over into e-commerce as well as international distribution.

130mm FY17.

2006-2015: Partner/President - Shubox Inc. Founder. Advisory to all operational processes of the business.

Produced and executed strategic sales, marketing and brand plans for each product line.

Recruited marketing director, creative manager, project manager as well as the brand manager to carry out tactical initiatives.

24mm FY15.

Created a brand targeting action sports called A3 that became a strong cultural brand with significant social media following. (23k on Facebook and 5k on Instagram)

Products included energy bars and a Manuka honey based cream for road rash injuries.

2008-2010: Partner/Chief Marketing Officer - Galaxy Brands

Created sales and marketing plans to support specific resell channels.

Worked with formulators to achieve desired nutrient/flavor profile.

Directed all creative facets of the brand.

13mm FY2010.

2006-2010: Group Advertising Sales Director - American Media Inc.

Responsible for all advertising sales revenues in Muscle and Fitness, Men's Fitness, Muscle and Fitness Hers and Flex magazine and online.

Fiscally responsible for the Olympia fitness expo.

Coordinated venue planogram to meet revenue goals.

85mm FY2010.

With print media in decline - pioneered digital programs to help successfully maintain newsstands/subscriber/advertising revenues.

Developed an online educational source for exercising that increased awareness and ad sales.

2003-2006: Business Development Director - Weider Publications

Brought in as a "special ops" industry authority that could bridge gap between publisher and advertiser.

Employed to provide revenue building assistance to any companies struggling with a budget to advertise.

34mm FY2006

1997-2003: National Sales Director - Labrada Nutrition

Developed and maintained national network of 38 distributors.

Held margin standards by managing P@L daily.

Employed 12 field reps and 8 inside sales associates.

Participated in product development and brand strategy.

Upstart company where many hats were worn.

11mm FY2003

Grew sales from $0 to 11mm in 3 years.

Education

1981 - 1987 University of West FL: B.A. degrees in Commercial Design, Advertising and Art History.

References available upon request

Contact this candidate