Social Media Marketing

KYLE J. CATON

Austin, TX *****

*********@*****.*** 832-***-****

Experienced marketing professional with 5+ years of experience in digital advertising, SEO, web development, email automation and social media marketing. PROFESSIONAL EXPERIENCE

Marketing & Communications Specialist

Aspire Allergy & Sinus, July 2015 - March 2020

Managed paid social campaigns across 12 different markets. Developed and built new website after company re-branding. Spearheaded SEO strategy to improve page ranking performance for top keywords. Created e-mail marketing newsletters to drive repeat traffic and conversions. Produced and edited digital commercial content and internal videos. Produced 70+ blog articles driving 4,000+ unique views per month. Account Coordinator

Red Fan Communications, January 2014 - May 2015

Served as point-of-contact for multiple clients in leading multimedia marketing campaigns. Created press releases and outbound communication for national exposure of clients. Conducted research and branding audits. EDUCATION

St. Edward's University

BA in Public Relations & Advertising, January 2011 - May 2014 SKILLS

SEO: Moz, HotJar, Ahrefs

Email Marketing: Salesforce, ActiveCampaign, Mailchimp PPC: Facebook Ads Manager, Google Ads

Development: Wordpress, HTML, CSS, WebFlow

Project Management: SCRUM, Trello

CERTIFICATIONS

Moz Academy

Google Analytics IQ and Google Ads

Facebook Blueprint Certification

Salesforce Trailhead

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