Lydia Tuch
Raleigh, NC
*****.****@*****.***
linkedin.com/in/lydiatuch
PROFESSIONAL SUMMARY
Established, pragmatic communications leader with 10+ years of experience developing and executing strategic communications and managing projects that provide customer service-oriented results and an engaging employee experience. Adept at managing multiple, large complex projects simultaneously while collaborating with senior leadership to create successful communications and change management plans that ensure a positive employee experience, on-time results, and align with company mission, culture, and industry trends.
SKILLS AND HIGHLIGHTS
Yammer
Business Process Analysis
Prosci Change Management
Airtable & Monday
Adobe Photoshop & Premiere Pro
SharePoint
Microsoft Teams
Infographic Tools
Large-scale Project Management
Survey Development
Intranet Platforms
Technical & Business Writing
EXPERIENCE
Internal Communications Manager May 2019 – Present
Blue Shield of California – Raleigh, NC
Design and implement multi-year Channels and Tools strategy for internal communications, aligning project results with strategic goals and elevation of Blue Shield initiatives
Manage projects to improve communication channels and implementing new channels and tools such as Monday.com and Dynamic Signal
Elevate communication processes through training, documentation, and results-driven business best practices; building and optimizing communication campaigns to connect with targeted audiences and meet benchmarking goals
Collaborate on strategic projects with IT leadership and subject matter experts, serving as subject matter expert developing big picture change strategies keeping employees informed and ensuring project success
Create and execute measurable, integrated communication strategies around organization mission and goals to increase employee engagement and improve employee productivity
Division Communications Representative June 2017 – May 2019
Caterpillar, Inc. – Cary, NC
Developed and monitored distribution of internal communication materials including articles and emails, surveys, presentations, videos, and all-employee meetings for 8000+ employees in the Building Construction Products Division
Utilized exceptionally strong written, editing, interviewing, and verbal communication skills to write clearly and informatively and adapt writing style and content as needed
Produced content for employee newsletters, website, and Yammer pages, as well as provided speech and presentation support to senior division executives, managing multiple projects and stakeholder relationships simultaneously
Organized monthly employee virtual learning series on critical strategic projects such as the Construction Industries Retail Strategy and Retail Digital Enablement and implemented continuous updates and interaction opportunities to improve employee understanding and engagement
Led communication and change management plan for division’s migration to Office 365, including legacy email and calendar system transition, and serving as division’s lead Office 365 trainer, training 65 super users and 3,500 employees over 18 months
Lydia Tuch
IT Communications Lead March 2014 – June 2017
Blue Shield of California – San Francisco, CA
Prepared and managed communication and change management plans for high priority IT strategic projects such as the company-wide migration to SharePoint and Technology Lifecycle Management
Worked with IT management on complex projects, communicating on behalf of CIO and IT Senior Leadership Team to ensure IT and business stakeholders were in alignment and up to date with key initiatives and organization strategy
Analyzed business processes and project plans to consult and provide recommendations on increasing efficiency, quality, and positive employee impact
Managed large-scale, complex projects while coordinating events such as new employee onboarding and annual Expo, attended by 4500 employees
Facilitated weekly team meeting for 7-member team, focusing on editorial alignment, change management best practices and synergies across projects
ADDITIONAL COMMUNICATIONS EXPERIENCE
Sempra Energy (parent company of SDG&E and SoCalGas) – San Diego, CA
Employee Communications Specialist, SDG&E August 2013 – March 2014
Managed digital content for intranet site and company-wide digital board system, creating employee communications focused on major company news and events, industry initiatives, and employee brand promotion
Partnered with executive leadership and senior management to develop communication around strategic priorities, safety, diversity, innovation, environmental stewardship, and community involvement
Technology Communications Advisor December 2011 – August 2013
Produced clear and concise communications and employee engagement strategies for IT leadership, operations, security, and major technology change efforts for 4000+ employee organization
Project Manager, Sempra Energy OpEx 20/20 GIS Project November 2010 – December 2011
Spearheaded change management and communications strategy, working with multiple company stakeholders for SDG&E and Southern California Gas Company’s $570 MM geographic information systems project
CERTIFICATIONS
Certificate in Business Communications, Office of Continuing Studies, Duke University
Gartner Black Belt Certified, Channel Management
Prosci Certified Change Management Practitioner
EDUCATION
Master of Arts in Journalism and Media Studies
San Diego State University – San Diego, CA
Bachelor of Science in Business Management
Concentrations: Operations & Supply Chain Management and Marketing
North Carolina State University – Raleigh, NC