Digital Media and Advertising Executive

JAMES SELDEN

Fairfield, CT 203-***-**** ********@*****.*** www.linkedin.com/in/jselden

PROFESSIONAL SUMMARY

Results-driven B2B Marketing Executive with 20+ years of success in marketing, PR, ad tech and a proven track record of building and managing teams, positioning and building brands, supporting ad sales organizations and driving business growth. Innovative leader skilled in developing and implementing marketing, PR and demand-generation strategies that produce measurable results. Extensive experience in the consumer-packaged goods (CPG), retail and consumer technology industries.

COMPETENCIES

B2B Marketing Strategy PR and Earned Media Digital Media Ad Tech Branding and Positioning Event Marketing Social Media Marketing Sales Enablement Website and Video Demand Generation SEO Content Marketing Content Management Marketing Automation ABM (Account-Based Marketing) Strategic Planning Organizational Design/Structure Goal Setting/KPIs

WORK EXPERIENCE

Quotient Technology, NY

Senior Group Director, B2B Marketing 4/18 – 2/20

Built team and directed B2B marketing activities for $400M public company.

Developed new corporate positioning and ad campaign to reposition the business and directed media campaign to promote it using digital, print and paid social media.

Planned and managed Quotient’s presence at dozens of major industry events including speaking opportunities, show floor presence, client meetings and lead capture.

Integrated Salesforce CRM and Pardot marketing automation platform to create a lead nurturing, provisioning and measurement system to support the sales team, generating over 1,800 marketing qualified leads.

Relaunched Quotient corporate website and increased site traffic by over 40%. Launched and managed five retailer partner sites.

Developed extensive content including speaker presentations, webinars, white papers, executive bylines, blog and social posts.

Managed dozens of corporate announcements, developed new media relationships and expanded earned media impressions by 20%.

Increased LinkedIn followers by over 25% by improving social media content strategy and accelerating the pace of posts.

Crisp Mobile, NY

Senior Vice President, Marketing 12/11 – 4/18

Directed B2B marketing, product marketing and sales enablement for Crisp’s managed service, rich-media mobile advertising business, leading to acquisition by Quotient Technology in 2018.

Worked with management to build and implement a new business model, identify and target key markets and support annual revenue growth of 40% over 7+ years.

Developed new corporate positioning and directed corporate advertising creative and media campaigns to raise brand awareness in the shopper marketing community 6X between 2015 and 2017, to 38% - the highest awareness of competing mobile advertising vendors.

Worked with tech team to develop and launch new ad products including the Crisp MoCA platform.

Developed and marketed targeted content to drive sales leads and thought leadership.

JAMES SELDEN

(Resumé Continued)

Senior Vice President, Marketing (Continued)

Oversaw the development of sales collateral including corporate web site and videos, core pitch and sales decks.

Directed event marketing activities including earned speaking opportunities and presentations.

Enabled sales team with training, research, content management tools, and RFP support for large programs.

Directed all PR and corporate communications.

Smart Device Media, NY

Vice President, Marketing 9/11 – 12/11

One of five original members that helped to launch this startup mobile ad network focused on premium, special interest publisher inventory leading to acquisition by Crisp Mobile.

Ziff Davis Media, NY

Vice President, Marketing & Ad Operations 3/07 – 7/11

Managed staff of seven overseeing all aspects of B2B marketing, sales development and ad operations.

Enabled the sales team with promotions, packages, sales tools, special programs and collateral.

Created and implemented custom client programs to land new clients and grow deal sizes.

Developed video, podcast and RSS opportunities, improved lead generation programs, and managed affiliate relationship programs.

Supported the launch of Ziff Davis’ BuyerBase™ platform through product positioning, sales collateral and sales training.

Consolidated the marketing and ad operations team in NY, improving communication and productivity.

Director of Marketing 7/03 – 3/07

Established new brand position and advertising campaign (“We Can Do That”) to build Ziff Davis Internet brand awareness and consideration.

Developed the Ziff Davis Internet web site, sales content hub, core sales pitch and collateral to support brand positioning, facilitate client discovery and enable the sales team with consistent messaging, product information and key differentiators.

Created custom web sites for clients, including The Channel Insider and DevSource, for Microsoft to reach VARs and developers. Together, the programs generated over $2 million.

Introduced new “Shopping Aisle” e-commerce programs for clients including Dell & HP resulting in long term, high revenue agreements.

Developed Lead Generation Showcase and White Paper Library programs to generate leads for clients, generating over $3 million in revenues in 2004.

ADDITONAL EXPERIENCE

America Online Executive Director, Sales Development, NY

Walt Disney Internet Director, Sales Programs, NY

Infoseek Corporation Manager, Sales Programs, NY

EDUCATION

Kenyon College, Gambier, Ohio.

B.A., English Literature

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