OBJECTIVE
To continue on a professional career path with upward mobility at an organization that enables utilizing and strengthening my vast experience and skill set, within various areas of hospitality and management. Experienced in Sales, Marketing, Business Development, Customer Service, Meeting and Event Planning, Corporate Travel, Human Resources, Sponsorship Sales, Trade Show and Exhibit Management.
CORE COMPETENCIES
Client Retention/Relationship Management
Ability to successfully Multi-task
Strong Interface with Management/Team
Solid Track Record of Proven Results
Dedicated Work Ethic/Time Management Adherence to Project Objectives/Goals
Communication/Negotiation Tools Maintains Strategy to Succeed with Optimism
Adaptable to New Environments Demonstrates Effective Detail and Follow-up
PROFESSIONAL EXPERIENCE
PHM Management, Inc. Nationwide Jan., 2019-Present
Task Force: Director of Sales/Sales Manager
Prospecting, negotiating, executing group rooms/catering and business transient market experience.
Assignments for various hotel brands/management companies for focused results to drive revenue.
Hyatt House White Plains, NY Dec., 2017-Sept., 2018
Director of Sales
Responsible for top line revenue, following budget guidelines and forecasting for owners. Maximize resources to maintain client rapport and ongoing sourcing and solidifying new business opportunities.
Successful performance and revenue growth during complete renovations of entire property.
Paragon Events, Inc. Delray Beach, FL Dec. 2016-April, 2017
Consultant - Events
Successful work with Owner and planning team for corp./incentive clients, to solidify all planning details.
Crowne Plaza Hollywood Beach Hollywood, FL Dec. 2009-Dec. 2016
Senior Sales Manager
Manage new and repeat group programs of all markets, achieving owner’s budget and sales goals annually of $2m. Exceeding customer’s expectations, building strong client relationships and retention.
Azopharma Product Development Group Hollywood, FL Aug. 2007-Sept. 2009
Marketing & Events Manager and Human Resources Manager
Market strategies for Life Science seminars/meetings, including large trade shows and managing of corporate travel. Coordinate and editing of print/digital materials for 8 newly acquired divisions of pharmaceutical/biotech services. Structured guidelines/audits. Led recruitment team of hiring of 100+.
Institute of Validation Technology Fort Lauderdale, FL Dec. 2005-Aug. 2007
Sales Manager
Developed and initiated sales strategies to generate sponsorship and exhibit sales resulting in increased revenues and marketing efforts to maximize registrations for Life Science events across U.S. and Europe.
Hotel Sales Manager Fort Lauderdale, FL Jan. 1999- Dec. 2005
Pier 66 Resort and Spa -Luxury Resorts Inc. / Blackstone Group (formally Hyatt)
Bahia Mar Beach Resort and Yachting Center (formally Radisson)
Waterstone Resort and Marina (formally Radisson)
Responsible for group sales for corporate, association, city-wide/buyouts, key accounts/local transient. Maximized sales driven activities with revenue increasing annually by strong prospecting/solicitation.
Major networking and heavy participation in industry events, conferences and association memberships.
Transportation Displays Inc. /Viacom New York, NY 1996-1998
Travel and Trade Manager
Executed barter/trade agreements with clients and vendors. Booked corporate travel for management.
Holiday Inn Select & Conference Center Atlanta, GA 1994-1996
Human Resources Manager–Processed payroll, benefits and facilitated employee/management events.
Exec. Asst. to GM- Special projects and organization of ‘96 U.S. Olympic teams for processing/housing.
Royal Caribbean Cruises International, Ltd.
Sales Service, Cruise Match, Fleet Reservations Miami, FL 1989-1994
Launched agent trainings, performed ship inspections, services liaison for sales, operations and clients.
Grand Hyatt New York
Front Office New York, NY 1986-1989
Successful in all areas of Front Office at large, high energy, corporate managed property (1,400 rooms).
TRAINING and CERTIFICATION
Certified Meeting Professional (CMP), Events Industry Council
Meeting Management and Event Planning, FL Atlantic University
Hospitality Sales and Marketing, FL Atlantic University
Travel and Tourism Certification, Baruch College
PROFESSIONAL PARTICIPATION and AWARDS
MPI Member- Meeting Professionals International
MPI South Florida “Supplier of the Year” Award and “Rising Star” Award
Chair: MPISFL -Networking Events (5 years of monthly events; source, plan, execute)
Chair: MPISFL-Sponsorship sales/Kick-off events – SE Annual Conference, Board Installation/Awards Gala
TECHNICAL EXPERIENCE
Advanced in Microsoft Office Suite, Social Media: Linked In, Facebook
Proficient in Sales Force fdc, Sales Pro, STS, Lanyon, Cvent, Hotel Planner, Knowland, Envision, Opera
Effective Communication skills -verbal, writing, editing
COMMUNITY VOLUNTEERISM
Habitat for Humanity of Broward County, FL
Meals on Wheels –Broward County, FL
Relay for Life - American Cancer Society