TRINA R. MAITRA

New York, NY 929-***-**** adcnur@r.postjobfree.com

https://www.linkedin.com/in/trina-r-maitra

SUMMARY

• Data Science and Digital Marketing professional with 5+ years of technical project management experience and 2.5+ years of people management experience in E-commerce, Technology and Insurance domains.

• Demonstrated ability of managing and driving Customer Segmentation, Acquisition, Profiling and Retention projects with A/B Testing, Quantitative Data Analysis and Machine Learning Models.

• Core technical competencies include Python, R, SQL and Tableau.

• Recognized for exemplary Collaborative and Tenacious values at Rue Gilt Groupe (Aug 2019). EXPERIENCE

Rue Gilt Groupe New York, NY

Senior Data Scientist, Digital Marketing Oct 2017 – Present Managed a team for collaborative initiatives between Digital Marketing and Merchandise Teams to:

• Develop segments based on customer purchase and visitation behavior using clustering models.

• Test Email Personalization strategies with a $2.8M incrementality through multiple A/B tests.

• Align merchandise mix on website with customer preferences.

• Determine boutique curation strategies using Market Basket Analysis. Led Digital Marketing initiatives to manage Online Marketing campaigns for customer retention and loyalty:

• Conceptualized and implemented free shipping strategies to target audience through A/B experimentation and continuous reporting using Tableau dashboard.

Developed effective communication strategies tested through A/B experimentation

• Improved email engagement by 48% and boutique visitation by 21% through optimization of communication channels using heuristics and email segmentation models. Developed strategies for optimization of acquisition budget and improve customer retention

• Improved prediction accuracy of acquisition payback by 19 percentage points through Customer Lifetime Value model.

• Identified US zip-codes with highest penetration opportunities with 54% acquisition payback through clustering algorithms.

• Developed Random Forest models for customer churn prediction and developed outreached strategies across customer segments.

Developed and implemented multiple online A/B tests to measure impact of marketing campaigns

• Implemented Bayesian Proportionality algorithms in the A/B testing framework.

• Defined KPIs and success criteria measures and identified sample size and target audience. TRINA R. MAITRA

New York, NY 929-***-**** adcnur@r.postjobfree.com https://www.linkedin.com/in/trina-r-maitra

Uber Technologies Inc. San Francisco, CA

Data Science Intern, Strategic Finance Jan 2017 – Apr 2017

• Modeled ROI of spending in marketing channels to maximize introduction of new customers in major cities worldwide and reduced prediction error by 23%.

Technology: Mixed Effect Models, Bayesian Time Series Model, and Weighted OLS Models.

• Developed an automated real-time dashboard tracking key ticket routing metrics for the Communications and Operations Team.

Bridgei2i Analytics Solutions Pvt. Ltd. (Bi2i) Bangalore, KA, India Analytics Consultant Aug 2013 – Nov 2015

For an Insurance client, managed a team to:

• Optimize new customer acquisition, cross-selling efforts across multiple products and increased return on investment (ROI) around marketing strategies by 20%-25%. Technology: Logistic Regression, Decision Trees in base SAS and R.

• Design an automated VBA tool with insurance plan recommendations for employers reducing turnaround time from 8 hours to under 5 minutes.

• Determine most profitable data vendor generating 26% more revenue than others across major direct marketing campaigns. Technology: Logistic Regression in base SAS. CORE SKILLS

Statistics, Machine Learning and Data Mining: Hypothesis Testing, Linear and Logistic Regression, Random Forest, XGBoost, Clustering algorithms (K-Means, Hierarchical), Principal Component Analysis, Time Series Forecasting.

Programming: Highly proficient in implementing Machine learning algorithms in R and Python. Database and Big Data Applications: SQL, Snowflake, AWS, Hive, Spark. EDUCATION

University of Connecticut School of Business Hartford, CT, USA Master of Science in Business Analytics and Project Management May 2017 GPA: 3.89/4.0

Madras School of Economics Chennai, TN, India

Master of Science in Actuarial Economics May 2013

Banasthali University Jaipur, RJ, India

Bachelor of Science in Mathematics (Honors) & Statistics May 2011

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