Social Media Digital Marketing

Melissa Aitken

**** ** **** ******, *******, WA, 98105 *********@*****.*** 206-***-****

Education

University of Washington, Seattle, WA

Graduated March 2020

Bachelor of Art, Communication, GPA 3.16/4.0, Major GPA 3.37/4.0

• Relevant Coursework: Public Speaking, Interpersonal Communication, Data and Society, Informatics, Communication in Small Groups, Language and Society, Content Analysis, Crisis Communications, International Business

• Member of Alpha Xi Delta, volunteer work with Autism Speaks

• Study Abroad, Summer 2019: London, UK and Rome Italy Fashion Institute of Technology, New York, NY

Graduated December 2019

Associates of Applied Science, Fashion Business Management

• Relevant Coursework: Advertising and Promotions, Fashion Business Practices, Microsoft Excel, Fashion Marketing, Retail Management, Macroeconomics, Fundamentals of Textiles, Merchandising/Retail Math, Product Development, Direct Marketing, Fashion Merchandising

Technical Skills

• Adobe Creative Suite • Microsoft Office

• Graphic Design • Social Media (Facebook, Twitter, Instagram) Relevant Work Experience

Social Media and Public Relations Intern

September 2019 – Present

LadyBossBlogger, Remote

• Handles the company's online presence through the member-only Facebook groups.

• In charge of influencer relations and outreach

• Has raised membership of the Facebook group by 30% and increased engagement by 250%

Digital Marketing Intern

January 2020 – March 2020

Chella Beauty, Remote

• Created, scheduled, responded and engaged on all social media platforms, including Instagram and Facebook and created content calendar using Hootsuite.

• Analyzed and reposted 5-10 on-brand pieces of content through Curalate weekly.

• Built and maintained relationships with influencers with followings between 23K and 1.1M, negotiated prices and wrote contracts for the brand deals.

• Photographed products and resized flat-lay images using Adobe Photoshop.

• Reviewed and responded to 20-30 customer reviews on Chella.com through YOTPO per week.

• Increased following by 130 people, doubled account impressions and raised likes and comments by 200%

Other Work Experience: Studio Assistant at The Bar Method Seattle, Sales Associate at Nordstrom, Seasonal Educator at Lululemon, Seasonal Sales Support at Nordstrom, Front Desk Receptionist at The Bar Method SoHo, Stylist at Free People.

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