Marketing Manager Salesforce

Gerard Ucelli

*** ******** ****** / ****** ******, NY 10309 / 718-***-**** / **************@*****.*** Education

St. John’s University, Staten Island, NY 2008 - 2012 B.S. in Communications; GPA: 3.25

Professional Experience

The Toy Association New York, NY

Events & Marketing Manager June 2019 – Present

• Increase Leaders Circle individual giving campaign to $80,000, a 25% increase by recruiting new donors in the toy industry and managing the communications content calendar.

• Led Toy Industry Hall of Fame Inductee outreach towards past Toy of The Year honorees, and as a result, received $10,000 from Joan Ganz Cooney, Founder of Sesame Street.

• Facilitate corporate social responsibility series known as Play Your Part in Los Angeles, Chicago, and Boston, where donors ranging from Hasbro, Lego, Disney, and Mattel donate $100,000 worth of toys to children in need. Jewish Community Center Staten Island, NY

Special Events Director December 2017 – June 2019

• Fundraised $325,000 for the SunriseWALKS campaign, an $85,000 increase from the previous year through individual giving, sponsorships, special events, matching gifts, and grant writing.

• Increased sponsorship engagement by 20% with engaging health organizations & new financial institutions.

• Managed staff led & 3rd party events that range from galas, golf, luncheons, & holiday gatherings to help accompany a $21 million budget.

ADAPT Community Network Staten Island, NY

Habilitation Supervisor April 2017 – December 2017

• Managed two assistants alongside a caseload of 15 individuals with disabilities to ensure compliance of HIPPA laws & program management.

• Organized theme events on a weekly basis towards community engagement of 150 individuals and staff.

• Accountable for confirming daily notes to showcase progress in their service plans for semi-annual & annual reviews. March of Dimes Staten Island, NY

Community Director April 2015 – November 2016

• Led #1 WonderWalk fundraising campaign throughout the United States in 40+ public schools, bringing in $90,000.

• Increased Macy’s Shop for A Cause fundraising campaign by 25% from $10,000 to $12,500.

• Organized the 15th annual Precious Preemie Fashion Show that resulted in 300 attendees, 35 child models, and was covered in local media outlets.

American Cancer Society Staten Island, NY

Event Coordinator May 2012 – November 2013

• Coordinated the Staten Island Making Strides Against Breast Cancer walk that collectively fundraised $1.5 million in two years and gathered 8,000 participants each year.

• Handled all the entertainment components from gathering talent, spokespeople, and local sponsorships.

• Planned tabling events and presentations to raise awareness for Making Strides Against Breast Cancer. Skills

M.S. Word, M.S. Excel, M.S. Outlook, Cision, Google Docs, IMIS, Sprinklr, Photoshop, PowerPoint, WordPress, Public Speaking, Luminate Online, SPSS, CRM Blackbaud, Hootsuite, Salesforce, SAGE, Rallybound, Raiser’s Edge, Convio, Medisked

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