Data Analyst Manager

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Soroush Tafvizi

Address: **** ******* ***** ***, **********, GA 30319 Cell: 610-***-**** Email: adcl6z@r.postjobfree.com

SUMMARY

• Seasoned Data Analytics/Data Science professional with a demonstrated history of leveraging consumer data to drive business with actionable insights

• Skilled in advanced statistical modeling and forecasting methods, including Regression, Decision Trees and Naïve Bayes models

• Expert in storytelling and presenting complex problems in an easy, understandable way for senior/non-technical leadership

• Proven track record of initiating, optimizing and managing new and existing work processes and projects

TECHNICAL SKILLS

• Tools: Alteryx, Tableau, SAS, R Studio, Python, MS Office Suite

• Statistical/Machine Learning Methods: Regression Models, Time Series Forecasting, Decision Trees, Naïve Bayes Models

• Big Data Ecosystems: Hadoop, HDFS, MapReduce, Mahout, Hive, Pig, Sqoop, Flume

• Database: Oracle, Postgre SQL, Teradata SQL Studio

• Programming Languages: Python, R, C/C++, Java

WORK EXPERIENCE

Intercontinental Hotels Group (IHG) – Atlanta, GA

Operations Analytics & Insights Manager (June 2016- Present)

• Led IHG’s Ops. Analytics team, which used advanced Data Mining techniques, e.g. Logistic Regression, Random Forests, etc. to understand relationship between different components of guest experience and how they impact overall satisfaction, using both IHG and third-party data at a customer level.

• Developed and maintained a monthly prioritization tool to help Franchise Performance Support (FPS) organization focus on hotels with highest likelihood to improve Guest Satisfaction scores upon mobilizing resources.

• Provided analysis of competitive landscape (e.g., share of wallet, competitive pricing, regional/chain scale trends) to FPS for context in strategic owner meetings.

• Led Americas Winning Metrics target setting framework for 2018,2019 and 2020, through creating a statistical model to project organic growth, cross-functional partnership with brand stakeholders to measure impact of initiatives and making target recommendations to Americas Regional Leadership Team (RLT) for approval.

• Transformed analytics landscape of the Operations organization by introducing new visualization tools, including Tableau, resulting in wide adoption by Operations organization Soroush Tafvizi

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• Created and oversighted Personal Development Plans for direct reports to ensure streamlined progress towards career goals.

• Prepared presentations for C-suite executives as necessary, on performance of field-based hotel support initiatives, and explaining results of advanced analytics in an easily understandable form for non-technical audience.

Data Science Consultant (October 2015-June 2016)

• Used SAP Business Objects and Teradata SQL Assistant to read data from IHG’s Teradata database.

• Extensively used Microsoft Excel Macros, Pivot Tables, Vlookups, Match/Index, Pivot Tables and other advanced functions to leverage raw data.

• Used SAS to retrieve data from Teradata Database, perform ETL and conducted different p- tests, t-tests, regression and non-regression tests.

• Analyzed main Revenue Management Indicators (ARI, MPI and RGI) of hotels to determine their performance against competitors at a high level and advised on opportunities to drive higher occupancy and revenue.

• Used Tableau to create both ad hoc reports requested and automatic weekly scheduled Forecasts Outlook report including several bar charts, heat maps, etc.

• Created presentations using PowerPoint and Thinkcell.

• Developed new KPIs to measure performance of suggested promotion initiatives for IHG’s specific hotel brands.

Prudent Lenders, LLC – Exton, PA

Business Intelligence Analyst (August 2014-September 2015)

• Installed, customized and implemented Salesforce Professional

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CRM System.

• Developed and integrated Loan Management IT System.

• Performed initial assessment, Credit Analysis, and issued Credit Memos to the client banks for SBA 504 Loan Applications.

Taksa Informatics Group – Isfahan

Data Analyst (September 2011 – June 2013)

• Designed data profiles for processing, including running PL/SQL queries and using R for Data Acquisition and Data Integrity which consisted of dataset comparing and dataset schema checks.

• Performed exploratory data analysis like calculation of descriptive statistics, detection of outliers, assumptions testing, factor analysis, etc., in R.

• Used R to generate regression models to provide statistical forecasting.

• Used Pivot Tables and designed various charts and tables for data analysis and creating various analytical dashboards to showcase to managers.

ACADEMIC BACKGROUND

• Villanova University, Villanova, PA

Master of Science, Electrical and Computer Engineering (December 2015)

• Isfahan University of Technology (IUT), Isfahan, IR Bachelor of Science, Control Systems Engineering (May 2013)

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