Social Media Marketing Manager
Resume:
Professional Experience
REGIONAL MARKETING MANAGER
Primrose Schools Franchising Co. / Austin, TX / Oct. 2017 – Present Regional Field marketing role managing 12 markets in the Southwest that consisted of 50% travel. Responsible for providing digital, PR and grassroots marketing to franchise owners at 111 schools.
-Created interactive Facebook Ads and social media marketing tutorials to educate brand management, franchise owners and school business consultants that resulted in boosting client comprehension from 30% to 80% according to ongoing performance surveys.
-Assisted markets with organizing unofficial local co-op programs.
- Conducted site visits to evaluate brand standards for each business and provide onsite digital marketing, community event and grassroots marketing consulting. NEW FRANCHISE MARKETING MANAGER
National field marketing role managing a portfolio of 20+ schools during the 8-12 month pre-opening and into post-opening process that consisted of 30% travel. Responsible for all marketing, operations duties in this sector and enrollment goals.
-Organized and managed all pre and post opening school enrollment events.
- Responsible for replacing third party PR service and editing all client bios in house, saving each client a $1500 PR service fee.
MARKETING MANAGER
Bishop District / Dallas, TX / Feb. 2015- Sep. 2017 Local marketing manager role providing consulting and creative services to a portfolio of 50+ small businesses in DFW.
-Promoted and managed Bishop District events resulting in a rise to a 5:1 ROI average over 2 years.
- Collaborated closely with clients while managing web design and creative team on each project.
- Created and managed all paid and organic digital marketing and social media campaigns. AUTUMN KONOVALSKI
REGIONAL MARKETING MANAGER
972-***-**** ***********@*****.*** Austin, TX Linkedin.com/Konovalski Skills
o Social Media Paid Ads
o HubSpot Inbound Marketing Certification
o Writes/Edits Result Oriented Copy
o SEO/SEM
o Brand Management
o Digital Marketing Tutorials & Training Program Creation o Event Management
o Wufoo Form Creation
o Crisis Management Field Consulting
o WordPress & Squarespace
Experienced marketing manager who specializes in consulting with small to medium sized businesses across national and regional markets. An expert in social media marketing, events management and local grassroots marketing campaigns for small business. Authentic leader who isn’t afraid to think outside of the box backed by a portfolio of 100+ successful business owners and over 5 years of consulting experience in the field. o Team Management
o Google AdWords
o MailChimp & Constant Contact
o Salesforce/CRM
o Google Analytics
o Excel & PowerPoint
o Smartsheet
o SurveyMonkey
o Specialized in New & Transfer Businesses
o Inbound & Outbound Sales
Education
Bachelor of Arts/English
Texas Woman’s University
UX Design
Skillcrush
Professional Experience Cont.
TRAVEL AGENT
All Aboard Travel / Dallas, TX / Oct. 2015- June 2016 Luxury sales role that consisted of designing international trips for a group of high-profile clients in the DFW market.
- Managed the agency’s luxury travel trade shows utilizing grassroots and digital marketing.
- Liaised with clients and vendors to create seamless business and leisure travel experiences. SALES AND MARKETING SPECIALIST
Worldstrides / Dallas, TX / Aug. 2012-Mar. 2015
National B2B and B2C sales role in educational travel managing 500+ accounts. Responsible for maintaining aggressive sales quotas each quarter.
- Arranged/promoted events and fundraising with teachers and school administrators which resulted in over 150 national and international class trips in public and private schools across 10 states. MARKETING SPECIALIST
CE Tours / Plano, TX / Aug. 2011-Aug. 2012
National customer relations and marketing role in group travel managing a small local office. Responsible for maintaining client relationships and designing student trips from 50+ schools.
- Created customized national and international group travel planning and itinerary writing for leisure trips, educational trips, college orientations and college sporting events.
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