Nd Support
Resume:
Ch rles S. Altm n
Frisco, TX 75034
cs 7205@gm il.com
Business Summ ry
A cre tive, results-oriented profession l with industry nd high technology experience in intern tion l m rketing, business development, dvertising, s les promotion, public rel tions, industry n lyst rel tions, direct m rketing, tr de shows, nd event m n gement. M jor strengths in pl nning, coordin ting, nd implementing multiple product line communic tion progr ms. Tr ck record reflects org niz tion l skills, communic tion nd m n gement skills, developing successful te ms, working well under pressure, nd delivering progr ms on schedule nd within budget.
Selected Accomplishments
Developed corpor te identity progr m s p rt of n IPO to illustr te product line depth nd diversity.
M n ged division-wide m rket segment tion study resulting in two new
re s of m rket concentr tion.
Cre ted direct m rketing c mp ign for “me-too” product which produced in excess of $1M in ddition l revenue in six-month period. Introduced the concept of qu rterly n lyst roundt ble ( n inter ctive forum between industry n lysts nd senior m n gement) which f cilit ted
nd expedited more objective str tegy.
L unched PR function for n d gency which dded 14 new clients in one ye r nd qu druped profits.
Authored book entitled “Cre tive Selling Through Tr de Shows”. Profession l Experience
EDS Glob l M rketing Group - Pl no, TX - 2000-2004 Str tegic Outsourcing, M n gement Consulting, Business Process M n gement
Director, M rket Rel tions
Glob l responsibility for est blishing nd developing ll corpor te rel tionships with inform tion technology m rket n lysts.
Prim ry ctivities: m rket pl nning, br nding, m rketing communic tions, new product nd service development roll-out.
Millipore Corpor tion - Allen, TX - 1998-2000
G s Process Equipment for the semi-conductor industry Director of M rketing Communic tions
Initi ted the function of M rketing Communic tions for the new Division He dqu rters nd built six-person dep rtment.
Responsible for: coordin tion of ll product l unches, br nd nd website m n gement, cre ting nd executing ll product dvertising, promotion l support, coll ter l, PR, tr de show support, progr m development in intern tion l m rkets, nd positioning str tegy.
Tex s Instruments Systems Group - Lewisville, TX - 1996-1998 Defense Systems nd Electronics
Director, M rketing Communic tions Str tegy
Developed str tegic focus nd cre ted competitive dv nt ge for n org niz tion not well-perceived for either its current strengths or historic credenti ls in conjunction with R ytheon Electronic Systems
Responsible for: guiding the str tegic pl nning process, building m rket sh re, demonstr ting competitive dv nt ge.
Tex s Instruments Softw re - Pl no, TX - 1992-1996 Client/Server Softw re
Director, Worldwide M rketing Communic tions
Cre ted nd delivered corpor te M rcom str tegies for glob l m rketpl ce. Responsible for: incre sing m rket penetr tion, developing promotion l pl ns with
lli nce p rtners, executing worldwide press tours nd product l unch events. Microcom, Inc. - Norwood, MA - 1987-1990
Modem nd D t Network Systems
Director, Corpor te Communic tions
Built nd developed m rketing communic tions dep rtment, g ined recognition for n exp nded product line, promoted st tus s publicly-tr ded firm. Responsible for: l unching distributor support nd fin nci l PR progr ms, developing corpor te identity progr m.
Educ tion
BS in Business Administr tion - Cl rk University - Worcester, MA MS in Public Rel tions nd Communic tions - Boston University - Boston, MA
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