Sales Social Media

Louis M. Soto

Kearny, NJ ***** - 201-***-****

***********@*****.***

~ Healthcare ~ Business Development ~ Medical Device Sales ~

Dedicated, experienced quota-surpassing professional with a history of exceeding employer expectations across diverse industries in sales. Enjoy talking to people and establishing a long-term, loyal customer base. Persuasive communicator; use of consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales. Tenacious negotiator and closer; adept in conveying the benefits of products/services and generating customer interest. Quickly learn, master and sell new product offerings. Successful in both startup and turnaround management roles. Talented professional with a comprehensive background leading all aspects of retail operations including P&L, merchandising, sales, customer service, inventory, personnel and payroll management; extensive retail management training. Sought-after marketing, sales management, business development leader with demonstrated excellence in sales growth, account management, and operations management.

Fully Trilingual Spanish, Portuguese and English.

Fostered strong and lucrative business relations with academic research institutions and industry-leading pharmaceutical corporations including Yale, Harvard, Cambridge, Pfizer, Merck, Sloan Kettering Cancer Center, the University of Connecticut, NYU, UMDNJ and VA Facilities, Medical Examiners Offices and RD facilities throughout the regions.

Directed sales efforts for a $4.2M territory of a specialty medical device company {Sakura FineTek USA} with a Pathology, Histology, and Cytology focus throughout the New York City and its 5 boroughs, including Long Island, Staten Island New York, Westchester County, Central and Northern New Jersey, Boston, and Connecticut.

Exceptionally skilled professional with demonstrated excellence in building and driving superior operation success, advanced negotiations, new business development, and strategic planning.

Tireless prospector and networker with a keen interest and ability to build rapport, establish relationships, and nurture ongoing communications with targeted customers and business leaders to achieve mutual objectives.

Highlights of global performance:

2013 Ranked #2 out of 25 ASM in US Region with a 112 % of attained quota.

2012 Ranked # 2 out of 9 ASM in Eastern US Region with 112% of attained quota.

2011 Ranked #3 out of 25 ASM within the US Region, with a 125% of attained quota.

2009 and 2010 received the prestigious Diamond Award with 130% of attained quota.

2008 received the Bronze Award with 100% Quota Achievement.

2007 Ranked #3 in Eastern US Region received Diamond Award for Top 3 Nationwide with 100% of attained quota.

2006 Top 3rd Nationwide and Ranked #1 out of 9 ASM in Eastern US Region with a 100% of attained quota.

From a $ 1.5 Million Dollar initial portfolio to over a $ 20 Million Dollar GP of new business by end of successful tenure in the year 2013.

Subject Matter Expert in CRM Software Proficiencies: Goldmine, Sales Force.Com, Oracle Business Intelligence, Oracle RDMBS for various sales data analysis, and Javelin for territory management Functions, customer targeting sales compensation and ACT Applications. Strong collaborator and facilitator able to clearly and effectively align strategy with sales objectives, manage sales cycle to closure, and improve sales processes and systems to enhance performance and productivity.

Core Competencies

Buying & sourcing

Brand management

Strategic marketing

New business development

Product design & selection

Vendor relations

Market trends & forecasting

Territory development

Account management

Client relations international market expertise

Advanced negotiations

Project management

Consultative Sales Approach

P&L management

Organizational restructuring

Profitability improvement

New sales product development

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Career History

BUSINESS DEVELOPMENT/SALES, CSK Medical Parts LLC, Edison, NJ, 2017 to Present

Built ground floor start-up with President of Medical Devise Global Imaging Products Company.

Actively brand and manage operations to improve productivity, customer service functions, and profitability.

Review and report on marketing campaigns including web traffic, email marketing, and social media.

Schedule staff and purchase trade show booth space for marketing of businesses to local and global consumers.

Perform weekly review of a $100,000 annual marketing budget focused on search engine optimization and pay per click client platform.

Manage budget and company KPI's including quarterly review while sourcing and negotiating work agreements with major OEM manufacturers such as, GE, Philips, Toshiba, Siemens, Hologic and Hitachi Imaging Products.

Spearhead business opportunities to global markets such as Mexico currently in negotiations with Brazil.

Increased sales and client retention by providing technical client presentations throughout the United States and global markets.

Source, coach, screen, motivate, mentor and interview candidates for openings, including inside sales and administrative positions through all phases of full cycle of business and sales development.

Directed a national recruiting campaign in hiring a 1099 Sales Force; coached and trained a total of 30 Representatives for specialty Surgical Disposable Devise from Unimicro Medical an exclusive United States Product line representation.

Trained staff on consultative client presentations by tailoring solutions to address customers' needs.

Manage company sales, accounts, development, delivery of service, operating budget and direct day to day tactical operations.

Attend conferences with vendors and schedule staff for training with industry specifics products.

Effectively utilize formal CRM system, cold calling service, and development of marketing strategies and materials resulted in first year quarter growth of 40%, and within a three-year period we have grossed a $ 5 Million GP.

Develop and assist in the development and implementation of company’s Web Page while managing client database and relationships expanding web of influence.

Develop and manage monthly surveys for clients gaining critical feedback for client relations and buying experiences.

REGIONAL SALES MANAGER MID-ATLANTIC STATES, Gulf Coast Biomedical Co., New York, NY, 2014 to 2017

Commanded rapid growth by leading vision, strategy and execution for all facets of sales and operations stabilization.

Actively reported directly to the President; managed, trained, and developed an 8-person biomedical engineering team that targeted territory covering NE, NY, NJ, and PA.

Served as Regional Sales Manager within six months focused on business development for a service partner in the Gulf Coast.

Competently served as key leadership contributor of explosive sales growth from $1.8M to $3 M in the Gulf Coast in two years.

Devised and delivered a solid and extensive marketing program utilizing strategic sales aids, collateral, industry convention tactics, and internal training materials.

Revolutionized performance of the region by championing a shift in culture to empower Sales Representatives; continued to grow sales.

Expanded new business and generated more than $1Million Dollars in 12 months by focusing on existing portfolio cross up sell opportunities.

Trained and coached 4 in house Technical Sales Representatives.

Developed effective KPIs and implemented key benchmarks, holding Field Representatives accountable for building solid customer relationships.

Managed in-house sales, customer services staff and marketing team’s developments.

AREA SALES MANAGER, Sakura Fine Tek USA Torrance, CA, 2003 to 2013

Sold products to pathologists and senior level decision makers in laboratories, hospitals, major pharmaceutical companies and medical teaching institutions NYU, UMDNJ, Major Cancer Research Organizations such as Memorial Sloan Kettering Cancer Centers, RD organizations, private physicians offices and C-Level Decision makers, federal, state and local government facilities, Medical Examiner’s Office, VA Medical Facilities, throughout the NE Corridor States.

Delivered presentations, negotiated and sold sophisticated diagnostic instrumentation for the testing of DNA, RNA, Pathology, Cytology, and Histology specimen testing including colonoscopy, CA, GI biopsies.

Provided product training and installation and developed detailed business proposals for high-level organizational executives and corporate officers for final approval.

Oversaw 9 distributor representatives from Cardinal HealthCare within the Scientific Products Division, GSS and 7 from VWR Distributor.

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Additional Career History:

Pharmaceutical Senior Sales Specialist, AstraZeneca Pharmaceuticals, Wilmington, DE, 1997 to 2002 responsible for the portfolio of Ethical Pharmaceutical lines of Nexium, Toprol Xl, and Plendil. Covered the greater New York, NY region. Attained a 300 % of first year launch of Nexium through extensive physician and hospital sales activities, successfully added such product into their respective pharmacy formularies.

District Sales Manager, Cedardale Distributors Inc., Glen Rock, NJ, 2002 to 2003, Supervised 9 Sales Representatives for OTC Pharmaceutical product lines covering North East United States, Puerto Rico, and the US Virgen Islands producing annual sales more than $12M

Education Professional Affiliations

Bachelor of Science in Business Administration, Catholic University of Puerto Rico, Ponce, Puerto Rico

Sales & Marketing: Miller Heiman Selling Seminars: Dale Carnegie Professional Selling Skills Courses

Community Board Member- Habitat for Humanity Board Member

American Legion Member

Additional competencies

Military Experience: Military Experience: United States Army 82nd Airborne Division-Honorable Discharge Communications Specialist E-4

Computer Literate, Notary Public State of New Jersey, Certified Social Worker Certificate State of New Jersey

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