Yiying Wang
530-***-**** ******@*******.*** San Francisco, CA LinkedIn linkedin.com/in/yvonne-wangyiying/ P ROFILE
Data enthusiast with certified visualization skills, solid statistical knowledge and strong programming techniques. Seeking a marketing operations analyst position to transform complex data into business insights and strategies for customers.
Specialties: Data Management, Data Visualization, Data Mining, Machine Learning, Web Scraping, Statistical Exploration, Experimental Design, A/B Testing, Time Series, Predictive Modeling, Classification Technologies: Certification:
Expert SQL, Python, Tableau, R, Excel Tableau Desktop Specialist Advanced STATA, HTML, CSS, JSON
Intermediate MATLAB, MongoDB, Neo4j
E DUCATION
University of California, Davis San Francisco, CA
Master of Science, Business Analytics Expected Jun. 2020 Awards: Dean’s Scholarship
The Chinese University of Hong Kong, Shenzhen Shenzhen, CHN Bachelor of Science, Statistics Sept. 2015 – Jul. 2019 Awards: Dean’s List; Excellent Student Activities Awards; Excellent Student Assistant Awards P ROFESSIONAL E XPERIENCE
Barco Lead Product Analyst, Practicum Milpitas, CA Oct. 2019 – Present Barco International, a healthcare company, hired our team to develop an in-product business intelligence tool for their marketing team to help customers understand tumor board performance. This will allow hospitals to optimize and increase the throughput of these boards, ultimately saving lives.
• Patient Treatment Propensity Model: Design and implementation of a treatment recommendation system based on historical data to assist members of multidisciplinary tumor boards in prescribing treatment options
• UX Research & UI Design: Creating a KPI dashboard for prospective customers to communicate the value proposition of a clinical collaboration platform
Yimian by Ascential Data Scientist Intern Shenzhen, CHN Apr. 2019 - Aug. 2019 Late-stage startup focused on data and AI, created by data scientists and management consultants.
• Fraud Detection: Conducted feasibility analysis on one million investment decisions for the security firm. Used Python to scrape over a million website records, stored the data to Hive and Impala, and performed unsupervised machine learning to detect fake accounts and evaluated trustworthiness of information on the website
• UI Design: Developed a real-time interactive social listening and analytics tool through SQL and Tableau dashboards to monitor online buzz and sentiment over 8 brands
• Customer Segmentation & Target Marketing Analytics: Achieved 2% ad-serving ROI during an annual shopping festival by identifying high-value customers for casual luxury brands and placing targeted ads Accenture Strategic Analyst Intern Shenzhen, CHN Nov. 2018 – Jan. 2019
• Strategy Research: Performed strategic research on Huawei’s services transformation initiative through a thorough analysis of industry leaders on financial feasibility, offerings, customer experience and operating models
• Business Model Design: Conducted in-depth analysis by designing uses-cases and provided a business model design solution that could improve Huawei’s business performance by 15%