Social Media Marketing

Qiaoling “Christy” Huang

Boston, MA, ***** 857-***-**** ********@**.*** LinkedIn GitHub

EDUCATION

Master of Science in Business Analytics (STEM) Expected 05/2020 Boston University Questrom School of Business; Boston, MA Bachelor of Science in Business Management 12/2018 Northeastern University; Boston, MA, GPA: 3.77

RELEVANT WORK EXPERIENCE

Boston University Questrom School of Business; Boston, MA 11/2019-Present MSBA Research Assistant Work with Executive Director of the MSBA program to benchmarking University competitors to develop strategies to enhance program branding and positioning.

• Research and collect 136 of data points from competing programs and industry reports.

• Create and design reports and dashboards that track key competitive metrics and provide recommendations and influence decisions based on benchmarking results.

• Analyze social media posts from competing programs and optimize the program’s social media platforms. RBI American, Division of Comcast, Boston, MA 02/2019-07/2019 Account Manager Coordinated marketing strategies in building accounts relationships while developing new customer sales account for Xfinity. Recruited and trained new associates and headed sales team.

• Increased sales revenue 33% in three months by signing up new customers; earned 82% renewal rate from existing customers by resolving customer’s complaints.

• Led team of 5 in exceeding weekly goal of 167 new clients; regularly awarded bonus for achievement.

• Hired 3 account executives; cultivated account managers by training on marketing systems and strategies. Performance Architects, Inc., Boston, MA 06/2018-08/2018 Marketing Intern Formalized and executed marketing initiatives related to online and viral marketing.

• Expanded database of contacts and was recognized for building 1,500 contacts and accounts for Salesforce Automation (SFA)/CRM system by conducting lead research.

• Increased Webinar registrants 15% by promoting through email and social media platform.

• Designed marketing content and survey to measure experience; developed white papers and brochures.

• Maximized leads and prospects by 12% through restructuring trade show and event marketing strategies. RELATED PROJECTS

• Avocado Supervised Machine Learning: Extracted and aggregated data using SQL and Tidyverse to tidy data; built statistical models combining time series models to predict the price for avocados. [More]

• Bank Loan Unsupervised Machine Learning: Wrangled data using principle components and cluster analysis to manipulate data for customer segmentation analysis. [More]

• Experiment & Causal Methods: Designed A/B test measuring impact of the experiment.

• Financial Data Analysis: Analyzed ROA, PMR, and ATR using Panda, Matplotlib, and Sklearn. [More] RELEVANT SKILLS

Technical Skills: R, SQL, Python, Tableau, Data Visualization, Data Mining, Google Analysis, ROI, SEO, KPI. CERTIFICATIONS & TRAINING

• Inbound Marketing Certification, HubSpot October ‘19

• Social Media Certification, HubSpot October ‘19

• Business Transformation with Google Cloud, Google Cloud on Coursera October ‘19

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