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Sacramento, CA
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Terra Adorn July 2016 - Jan. 2020
Identified niche markets with profit potential, acquired wholesale goods for resale Established long-term relationships with international artisans, wholesalers, and subcontractors to increase sales volume and market share Formulated a comprehensive business plan complete with clear and actionable sales goals Managed customer engagement strategy and marketing automation Negotiated wholesale and selling price with international vendors Designed and built Terra Adorn website, promotional graphics, and brand identity Managed a remote and cross-functional team of 4
Launched Affiliate Program, 2018
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Strategic, resulted
oriented professional with a goal to
administer long-term sustainable
growth for an organization through
an innovative and collaborative
approach to leadership.
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Wow Smiles October 2016 - October 2017
Created a content marketing strategy and managed the editorial calendar for social media channels including Facebook, Instagram, and Youtube Oversaw development, execution and $30k annual budget for Mobile Advertising Developed, designed graphics and monitored Facebook Ads, Google Ads, and crowd-sourced platforms
Managed digital marketing strategy for organizations including Bernstein Orthodontics, Wow Smiles, and Santa Rosa Orthodontics
Strengthened community outreach efforts through organizing community events and sponsorships
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Christina Karras Interior Design Studio Mar. 2015 - April 2016 Advanced online sales by entering three marketplace avenues Oversaw cost analysis and developed budget plans; 3 Digital Marketing Campaigns Coordinated six outreach events, while corresponding with press and clients Established email marketing, email campaigns, and social media platform Oversaw internal administrative duties, while managing an average of 6 associates per project B
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Received: 2012
University, Northridge
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Sales & Email Automation
Saas
Project Management
Operations Management
Community Outreach
Organizational Outreach
Vendor and Client Relations +
Development
Negotiations
Social Media Content Strategy
CRMs - Salesforce & Copper
Microsoft Office
Graphic Design
Public Speaking
Facebook Ads
Google Adwords
Quickbooks
Effective Communication +
Leadership Skills
Team Building
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C2 Research, Inc (Independent Contractor) Aug. 2018 - Dec. 2018 Assisted with development and executed C2 Research qualitative and quantitative research efforts with business and consumer audiences
Placed inbound/outbound telephone calls to screen/recruit/interview potential market research respondents
Handled database entry and data mining for new lead development on Salesforce, Copper Prepared project status reports for B2B and B2C
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The Urban Hive & I/O Labs Sep. 2018 - Jan. 2020
Managed content marketing for membership services through a variety of platforms including; digital, social, print, word of mouth and events
Executive Assistant to Chief Operating Officer (COO) Managed, designed and implemented billing system for membership, event and staff Supervision of over 20 staff members including; hiring, training, leadership, talent development, and evaluation
Oversaw day-to-day operations including; billing, membership contracts, staffing, scheduling and inventory management
Managed and fostered strong client relationships and vendor partnerships; B2B Developed Onboard SOP for New Members & Teams
Manage escalations and ensure the delivery of a high customer service and support standard Fostered working relationships with local business owners, creatives and entrepreneurs C
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Received: In Progress, 2020
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Good Elephant (Saas) Nov.2019 - March. 2020
Responsible for the implementation of the marketing success of Good Elephant services for emerging markets: project planning; digital marketing strategy & execution, funnel building and optimization
Increased Social Media Profile: created content,marketing strategy and implementation for 5 accounts
Expanded brand awareness and community growth efforts in 2 new markets