VICKY WU

UX/Product Designer

vickywu.me adchl2@r.postjobfree.com 626-***-****

EDUCATION

University of Washington

May 2019 Seattle, WA

M.S. in Digital Media (STEM)

Southwest University

June 2016 Chongqing, China

B.A. in Management: Public Rela ons &

Business Management

Columbia University

Aug 2014 New York City, NY

Exchange Student in Business

Communica on

EXPERIENCE

UX Designer Meixin Finance

July 2019 - Present Bellevue, WA

• Worked with engineers remotely, redesigned a new independent pla orm for investors to browse products, make investments, and manage por olios;

• Worked closely with product manager on shaping business and UX opportuni es, itera vely explored system-level user experience flow for new website; defined front-end func on requirements, set up a meline and defined the scope of work;

• Designed, tested and launched landing page and product page;

• Simplified user dashboard hierarchies and designed mid-fidelity wireframes;

• Ini ated and drove 9 qualita ve research sessions for user insights and UI valida ons.

• Set up branding guideline for the marke ng team

Content Strategy Consultant Stepping Stones Therapy June 2018 - Sep 2018 Seattle, WA

• Created deliverable content strategy plan with concrete examples for Stepping Stones Therapy Network, and successfully decreased bounce rate to 27% and increased conversion rate from zero to 11% in 2 months;

• Iden fied target audience, created user personas, user journey map and found user pain points through conduc ng demographic research and user interviews;

• Conducted content audit, and provided sugges ons based on user behaviors of desktop and mobile version respec vely;

• Provided op miza on sugges ons based on performance audit and accessibility test, u lizing Google PageSpeed insights.

Interaction Designer Onions Lab, 6e Group

Nov 2016 - April 2017 Shanghai, China

• Assisted the head of design in branding process of clients ranging from co-working space, digital marke ng agency, catering industry to fitness business;

• Designed, created and tested online HTML5 pages for Colab Co-working space, which received 1459 unique views and gained over 150 followers in 2 weeks. Project Manager 6e Digital, 6e Group

Dec 2016 - Jan 2017 Shanghai, China

• Proposed design strategy; Set up a meline for VI guideline, VI applica on, brand iden ty and monitored deliverables;

• Worked closely with business development team, clients, and suppliers, successfully placed construc on hoardings and launched project on me. Business Analyst 6e Digital, 6e Group

May 2016 - May 2017 Shanghai, China

• Conducted intensive research on crea ve references and franchise models and prepared branding proposals for clients and successfully launched projects;

• Provided interna onal perspec ve, market insights, and idea on and brainstorming for campaign for retainer clients such as L’Oréal Group, Moet & Chandon and Burger King;

• Coordinated the rebranding of the 6e Group website and worked alongside the opera ons director to streamline the company’s standard opera ng procedures. SKILLS

UX Design

User-centered Design, Itera ve Design,

Product Thinking, Interac on Design,

Web Design, Mobile Design, Wireframing,

Prototyping, User Journey, Storyboard,

Persona, User Research, Usability Tes ng,

A/B Tes ng, Mul -tasking.

Business Analysis

Project Management, Market Research,

Consumer Research, Digital Marke ng,

Data Visualiza on, Data Analy cs, Cri cal

Thinking,

Multimedia Storytelling

Storytelling, Branding, Digital/Film

Photography, Video Produc on, Video

Edi ng, Graphic Design.

TOOLS

Sketch, Figma, Framer, Principle, Flinto,

Tableau, Zeplin, MS Office Suite, Adobe

Illustrator, Premiere Pro, Aeon Timeline

ACTIVITIES

Senior PR Manager Assistant

Huffington Post NYC, NY, Feb 2015

Campaign Manager Assistant

Ad Council NYC,NY, April 2015

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