Digital Operations

ROBERT CARNATZ

***** ********* ***, *********, ** 90250 Mobile: 310-***-**** ********@*****.***

LinkedIn Profile: www.linkedin.com/in/robert-carnatz Professional Experience

Director, Digital Operations 2013 - Present

Reading International Inc., Los Angeles, CA

Angelika Film Center, Consolidated Theatres, Reading Cinemas, City Cinemas

• Direct, and market all digital operations for 6 branded e-commerce movie theater chain’s websites, 4 mobile apps, and 4 cinema blogs.

• Execute customer acquisition and retention strategies to attract new customers and engagement with loyal customers.

• Measure, analyze, and report performance metrics of all digital programs which led to 25%+ YOY increases in most marketing initiatives against budget, ROI, and KPIs goals.

• Create and execute digital marketing strategies including SEO, campaign tracking, email blasts, paid media, 48 social media profiles, 4 blogs, and additional emerging opportunities.

• Establish 25% YOY revenue growth building unique revenue opportunities that leverage all aspects of company’s offerings.

• Act as key point of contact on the leadership team to interact with global digital teams, sharing best practices and creating opportunities to leverage shared services.

• Supervise 3 development teams in 3 countries for all website and new media projects.

• Assess customer behavior and trends, identifying opportunities for optimizing digital strategies using landing page testing, creative testing, and other A/B testing.

Web Development Manager 2011 - 2012

Philips Electronics, Culver City, CA

• Prioritize all web development for 15 B2B and B2C websites using internal and 3rd party resources.

• Work closely with Marketing to set the technical direction for the business and development roadmap.

• Recruit, coach, mentor, and manage a supporting team around each of the software products.

• Control budget and report on expenditures.

• Administer the development of multiple iPad/iPhone apps to be used by 200+ sales representatives.

• Plan, develop, and implement our SEO and SEM strategy for each of the branded sites.

• Analyze all KPI’s using Google Analytics.

Web Development Manager/System Analysis 1998 - 2011 Discus Dental, Culver City, CA

• Provide project leadership for website production including: scope of work, wire framing, development, quality assurance, budget control, production timetable and status reporting.

• Organize and oversee all stages of the development lifecycle for new projects.

• Suggest improvements for process and productivity optimization.

• Execute tests, collect and interpret data and results, identify trends and insights in order to achieve maximum ROI in search campaigns.

• Establish objectives and KPIs for campaigns, projects and initiatives; evaluate and report on performance and key learnings.

• Work in close partnership with Marketing, Creative, and Development teams to ensure alignment of marketing and brand strategies.

Education & Training

William Paterson University, Wayne, New Jersey

Bachelor of Science Computer Science / Business Minor Massachusetts Institute of Technology, Sloan School of Management The Analytics Edge

Los Angeles Marketing Analytics Group

Google Analytics Academy

Amazon Web Services (AWS) re:Invent

Highlights of Qualifications

• Ecommerce Master

• Digital Operations and Strategy

• Marketing Analytics

• Social Marketing and Branding

• Search Engine Optimization (SEO)

• Audience Targeting

• Paid Media

• A/B testing

• Project Management

• Experience in Entertainment, Dentistry, and Hospitality Industries

• B2C and B2B

• Software Development

• Cloud Computing using AWS

• Google Analytics, Search Console, AdWords, AdSense, Tag Manager Portfolio

Angelika Film Center

www.angelikafilmcenter.com

Hilton Family Leisure Rates

www.hiltonleisurerates.com

Consolidated Theatres App

iTunes or Google Play Stores

Consolidated Theatres

www.consolidatedtheatres.com

Philips Oral Healthcare

www.philipsoralhealthcare.com

Angelika Film Center App

iTunes or Google Play Stores

Reading Cinemas – Australia

www.readingcinemas.com.au

Philips Student Store

www.philipsstudentstore.com

Reading Cinemas App

iTunes or Google Play Stores

Reading International

www.readingrdi.com

Zoom Whitening

www.zoomwhitening.com

City Cinemas App

iTunes or Google Play Stores

Newmarket Village

www.newmarket-village.com.au

Mirabella Beauty

www.mirabellabeauty.com

Philips Zoom App

iTunes Store

Angelika Blog

www.angelikablog.com

VMP Inc

www.vmpinc.com

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