Vice President Digital Marketing Executive
Resume:
RJ
RICKY JUAREZ
Professional Summary
Growth Digital Marketing and Operations Executive
Team Leader / Startup Mentality / Reliability Focused / KPI Driven / People Person
Vice President of Marketing with career history of 15 years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive revenues and market position. A personal motivator that leads by example and hard work to create exceptional performing teams. Loves challenges and is enthusiastic and eager to contribute to the success of teams.
Work History
A4D Inc - VICE-PRESIDENT of MEDIA BUYING & OPERATIONS Carlsbad, CA
04/2014 - 11/2018
InMarket Media LLC - VICE-PRESIDENT of PRODUCTION
Venice, CA
**********@*****.***
11898 Oxford Ave, Hawthorne, CA 90250
Skills
Created, Onboarded, and Trained the in-house Media Buying and Product Management Teams -- Managed 12+ Direct-Reports plus oversaw our development team of 5+ remote developers -- Drove over
$1MM in Media Buying Profit in the second year of the existence of the team -- Created over 10 Leadgen and Direct Response Products in three years with the product team -- Planned and Executed Weekly Executive Meetings and also ran company-wide meetings -- Optimized Product Development Cycles by 50% by integrating the Scrum Agile Framework -- Tripled Email Marketing Profits in 3 Months by optimizing the content and subject lines.
●
Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
●
Oversaw business-wide changes to modernize procedures and organization.
●
Initiated operational improvements using lean methodologies to drive efficiency and reduce costs.
●
Executive - Operations, Budgeting,
Forecasting, Management, Department
Lead, Onboarding
●
Operations - Managed Multiple
Departments, Set Quarterly and Yearly
Goals, Budget Forecasting
●
Project Management - Trello, Slack,
Salesforce, Jira, Confluence
●
Advertising - Adwords, Bing Ads,
Google Display Network, Yahoo
Gemini, Facebook Ads, Taboola
●
Funnel Development - Shopify,
Clickfunnels, Instapage, Unbounce
●
Multivariate Testing - Visual Web
Optimizer, Optimizely
●
Analytics Reporting - Excel Expert,
Google Analytics, Crystal Reports, SQL
DB Queries
●
Email Marketing - MailChimp Pro,
Active Campaign, Sendgrid, Constant
Contact, Silverpop
●
● Cost-Benefit Analysis
● Team Building
● Operational Improvement
● MS Office
● Budgeting
● Strategic Planning
● Client Relationship Development
07/2010 - 05/2013
Turn-Key Systems - SENIOR DIRECTOR of ONLINE MARKETING San Diego, CA
12/2018 - 02/2019
Above Line Media - SENIOR DIRECTOR of ONLINE MARKETING Malibu, CA
01/2009 - 06/2010
Vantage Media - SENIOR DIRECTOR of USER EXPERIENCE El Segundo, CA
07/2004 - 01/2009
Education
California State University - Dominguez
Hills
Carson, CA
Some College (No Degree): Computer
Science and Business Administration
15+ Years of Professional Experience in
Marketing and Business Administration
California Academy of Mathematics And
Science, Magnet High School
Carson, CA
Diploma
Managed the Vision and Creation of three industry-leading mobile apps
●
● Optimized the Efficiency of cross-departmental processes.
● Managed the Product and Creative departments.
Doubled Revenue of Products in 2 Years through the use of A/B and Multivariate testing
●
Integrated the Lean Startup Philosophy to successfully launch 3 mobile apps
●
Improved Product Subscription Rates by 30% by managing User Experience of multiple products
●
Lowered FB Advertising Cost by 35% by analyzing campaigns and segmenting audiences.
●
Expedited Go-To-Market Time By 300% by using Clickfunnels and the Scrum Agile Framework
●
Identified appropriate marketing channels and target customers for campaigns.
●
Co-founder of this Startup Venture that focused on lead-gen for For-Profit Schools
●
Created the Overall Marketing and Brand Strategy to attract our specific clients
●
Increased our Lead Monetization by 25% by implementing cross- marketing campaigns
●
Increase Conversion Rate by 30% of our microsites through various A/B and Multivariate testing.
●
Managed Various Teams; product, email, creative and copy that consisted of 15+ employees
●
Generated over $1MM in Monthly Revenue with Over 90% Profit Margins via Email
●
Managed the Creation of Over 30+ Marketing Websites used by both our clients and internally
●
Deployed Well Over 100 Email Campaigns that helped deliver 1,000s of leads for our clients.
●
Contact this candidate