Manager Marketing
Resume:
I am a born problem-solver and storyteller.
I apply this to every sales and marketing
function I work within, deliberately building
a broad set of experiences that help me
see the big picture in any situation and
implement the optimal paths to get there.
I love to create content, whether in writing,
designing graphics, developing videos or
building web pages. I enjoy getting deep
into the weeds and thinking strategically.
I am quick to understand the challenges
and opportunities of a particular market
and develop a strategy to communicate
a value proposition to them. I can assess
and emulate personas, find their voice and
implement the optimal experience for them.
WEB, CONTENT AND DIGITAL MARKETING
SEAN
BLANTON
SKILLS
WHY ME?
APR’19 - PResent
FeB’18 - APR’19
DeC’16 - FeB’18
WEBSITE DIRECTOR
at DataStax
Drives strategic direction, project management, information architecture, CMS architecture, SEO content development and analytics reporting for go-to-market web properties
• Actively manages corporate website, technology educational platform, public-facing product downloads website and community platform
• Project-managed development, rebranding, website UX & design, CMS implementation and content migration for new corporate website
• Led company rebranding exercise, driving key decisions around digital design and brand voice
• Works cross-departmentally to deploy technology and implement tracking strategies across go- to-market and cloud product sites via Google Tag Manager and Google Analytics
• Increased conversion rates across lead-gen assets by 133% year-over-year, increased net-new lead-gen by 111% year-over-year and contributed to the first quarter of +3X pipeline
• Contributed to 26% month-over-month registration growth of educational platform through digital design refresh and registration page redesign
• Increased efficiency of content management and promotion through platform migration of public product dowloads website from a flat HTML structure to a React, Gatsby.js and Drupal Los Angeles
SR. WEBSITE MANAGER
at Carbon Black (VMware)
Drove strategic direction, project management, SEO content development and analytics strategy and reporting for corporate web properties, including corporate website, careers website and investors website
• Led 75%-100% year-over-year growth against topline metrics (Pageviews, Users, Sessions, etc) in first year through template redesign, web content production and codified web operations
• Transitioned website operations, content and functionality through company IPO to comply with SEC regulations
• Led SEO initiatives directly, including page optimization, content development and keyword strategy, and supported SEM efforts through landing page optimization, keywords and content development
• Managed multiple agencies to support SEO, Backlinking, Conversion Rate Optimization (CRO) and web design and development for major company initiatives Los Angeles
CONTENT MARKETING MANAGER
at Carbon Black (VMware)
Led content strategy, core messaging, content development and digital distribution for cloud-based next-generation antivirus platform
• Responsible for developing and maintaining messaging briefs and core messaging points to be used across internal and external content
• Managed web copy development for product, industry and use case content during the 2017 website refresh
• Created numerous content series (initial concept, research, scripting, production and editing) across different media (blog, web, video) to support top-of-funnel and pre-funnel activities
• Developed SEO content strategy, boosting search rankings of keywords across product portfolio by ~20 positions (70% of targeted keywords moved to and maintained first page position) Los Angeles
WORK EXPERIENCE
Project
ManageMent
content
creation
SR. PRODUCT MARKETING MANAGER
at Mojo Networks (formerly AirTight Networks)
• Led all product marketing efforts reporting directly to CMO, including messaging, content creation and product launches across target industries and product lines
• Converted existing and created net-new content during company rebranding exercise in Q4’15
• Generated multi-format creative and design assets including product pages, datasheets, whitepapers, technical briefs, video vignettes, website pages and industry-specific datasheets
• Developed and delivered regular customer and prospect webinars relating to product benefits and industry concepts
• Trained marketing and sales teams on product capabilities, industry personas, customer benefits and solution selling techniques
• Worked with Product UX Tiger Team with research and testing, and contributed code to company’s first mobile-first web app built on product API’s
• Project-managed multiple consultants’ workload on special projects Los Angeles
JAn’15 - nOV’16
EDUCATION
International Business B.S. & Germanic Studies B.A. University of MD, College Park; Robert H. Smith School of Business CONTACT
****.********@*****.***
linkedin.com/in/seanblanton1
Final Cut Pro X
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Motion 5
Microsoft Suite
Brand &
design
CERTIFICATIONS
FOUNDATIONS Pragmatic Marketing
LAUNCH Pragmatic Marketing
Drupal CMS
Wordpress CMS
Google Analytics
Google Tag Manager
Google Optimize
SEO Strategy
CSS/HTML
Marketo
Lytics
tecHnicaL sKiLLs
Project Management
Agency Management
Strategic Thinking
Content Creation
Web Traffic Analysis
PersonaL sKiLLs
Privacy & Consent Mgmt
PLatForM ProFiciencies
Pantheon (IaaS)
Copywriting
Ceros
Copyediting
UX Design
CERTIFIED ENTHICAL HACKER EC Council (‘13-’16)
NETWORK+, SECURITY+ CompTIA
SR. SYSTEMS ENGINEERING MANAGER
at Mojo Networks (formerly AirTight Networks) Los Angeles JUn’13 - JAn’15
TECHNICAL ACCOUNT MANAGER
at Mojo Networks (formerly AirTight Networks) Los Angeles JAn’13 - JUn’13
SR. CONSULTANT, SECURITY SOLUTIONS
at Rapid7 Boston/Los Angeles
MAR’11 - JAn’13
about.me/seanblanton
Contact this candidate