Social Media Manager
Resume:
Daniel L. Lindner
Great Meadows, NJ 908-***-****
Communications, Culture, and Engagement Strategist
Record of success marketing the brand story, connecting with audiences, developing personas and value propositions
Innovative professional with diverse experience in communications, strategic initiatives, and driving employee, customer, and stakeholder engagement. Proven expertise launching communities, events, and internal campaigns. Knowledgeable in multiple business focus areas (B2B, B2C, sales, media, branding, and client engagement). Recognized for strong business acumen and technical knowledge, developing user-focused content, and executing both strategic and grass roots projects. Extensive experience building organizational capabilities, delivering transformational change, challenging business-as-usual, and stimulating/mobilizing a culture of collaboration, transparency, trust, alignment, and engagement.
Areas of Expertise
Internal/External Communications
Copywriting Articles & Adverts
Project Management
Brand & Values Champion
Creative Storytelling
Digital Platforms
Change & Crisis Communications
Event Planning/Facilitation
Cross-Functional Team Building
Learning & Development
Culture Transformation
Comms Counsel to C-Suite
Key Accomplishments
Launched four programs that collectively yielded $1M average annual cost savings and increased engagement score by 11%.
Stewarded organizational change management communications supporting a Proof of Concept to transform knowledge-share channel adopted by 2,500 employees into a 17,000-employee platform.
Designed a scalable business model leveraging existing resources to solve communication problems, enhance workforce capabilities and deliver on the promise of knowledge management.
Led an Institutional Marketing project that created a new revenue source resulting in $50M asset growth during the first year.
Professional Experience
TIAA, New York, NY
Digital Communications Strategist, 2017 – 2018
Drove an “inclusive work culture” program communications strategy that would engage stakeholders and promote understanding of objectives, approach, and benefits for the organization with 17,000 employees. Established metrics focused on relationships and problem-solving. Partnered closely with HR, Digital Strategy, IT and Marketing on an employee ecosystem that would encourage, enable and support collaborative behaviors.
Cracked the employee disengagement code with a business plan leveraging emergent strategies and tools to drive inclusion objectives forward.
Improved potential employee capabilities with the design of a use case model where users have equal and real-time access to knowledge and expertise.
Addressed gap in issue awareness and response time with an architected process for aggregating and amplifying signals (internal and external), and speeding reaction time to those signals.
Casted objectives to meet performance measures in productivity, innovation, agility, and reputation.
TIAA, New York, NY
Director, Employee Engagement, 2010 – 2016
Spearheaded content creation, design, production, and editorial oversight of internal communications channels to drive employee engagement initiatives. Oversaw strategy, story creation, business process, employee personas and journey mapping. Partnered with senior leaders using design-based approach in identifying correct communications problems to solve.
Boosted engagement by designing a new branded employee experience strategy using quantitative and qualitative insights to align diverse workforce with mission, vision, strategy and values.
Expanded message reach by leading efforts to institutionalize a multi-directional communication culture, creating a legion of brand ambassadors.
oJob Shadowing/Mentor: 50 roles, 12 work units, 500 employees, 25 mentor/protégé relationships.
oCrowdsourcing: Ideation events focused on business challenges with contributions from 1,200 employees.
oLive Forums: Interactive “hot topic” and “what’s trending” sessions attended by 1,500 employees.
oKnowledge-share (flagship of the brand fleet): Adopted by 2,500 employees (issues, ideas, Q&A, feedback) with contributions from network of 300+ subject matter experts, 600% intake growth over six years.
Positioned the organization as one that champions employees in a high-performing workplace culture by creating change management messages (digital newsletters, microsite, presentations, and video productions). Produced CEO videos celebrating employee-led achievements.
Developed communication plans utilizing various channels/platforms that helped employees understand objectives while working across multiple mediums and building a sense of community.
TIAA, New York, NY
Executive Communications Manager, 2000 – 2010
Provided communications counsel to the CEO and Board Chairman on sensitive, high-profile client issues with potential media implications or negative Trustee reaction. Vetted activist concerns in advance of annual shareholder meetings. Ran point on blogger/influencer outreaches, served as social media liaise.
Aligned with executive tone by crafting written communications reflecting the personality and spirit of senior leaders.
Helped minimize reputational risk by providing editorial oversight on crisis communications, talking points, style guide, templates, and letter libraries.
Additional history: Financial Center Manager / Sr. Financial Consultant / Training & Development Specialist / Change Management Analyst
Education
BA, Economics, Montclair State University
Credentials
Certified Employee Benefits Specialist (CEBS)
Certified Financial Planner (CFP)
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