Digital Marketing Manager
Resume:
Cort R. Tafoya
Sacramento, California 95831
**********@*****.***
Education
California State University Fullerton 1/2009 – 8/2011
B.A. Communications
Cosumnes River College 8/2007 – 12/2008
AA/AS
Work Experience
Digital Marketing Consultant & Trainer 12/2013-Present
●Generally work with 3-4 clients at any given time
●Integrate and build out marketing automation systems such as HubSpot, Salesforce, Pardot etc.
●Build weekly email marketing content, track data and a/b test
●Setup programmatic marketing where user behavior triggers certain marketing automation events
●Conduct 3-6 month long SEO campaigns
●Establish Google Analytics reporting and conversion tracking
●Teach clients in-house content and webmaster teams SEO best practices
●Create AdWords and remarketing campaigns, manage PPC accounts
●Guest speaker about digital analytics & SEO at Parisoma, the Startup Leadership Program & the Customer Analytics and Intelligence Summit
Hack Reactor, Lead Marketing Associate 5/2013 - 1/2014
●Sole creator of quarterly marketing and SEO strategies
●Added $85,000 per month in revenue
●Increased search traffic 200%
●Directed and crafted all email campaigns (31% OR, 10.5% CTR)
●150% increase in web traffic, increased student applications 55%
●Achieved page one ranking on SERPs for almost all (25-30) high value phrases
●Edited and published 12 SEO blogs each month
●SEM Google AdWords manager
●Responsible for additional PR and outreach (guest blogging)
●Established marketable partnerships with outside groups
Content Management System & CRM Experience
●HubSpot
●SalesForce
●Marketo
●WordPress
●Pardot
Certifications
●Inbound marketing certified via HubSpot
●AdWords Certified
●Google Analytics Certified
Other
I am a guest speaker at Parisoma in S.F., and regularly talk to startup audiences about analytics, SEO and online marketing. I am also a guest speaker for the French Tech Hub & Startup Leadership Program.
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