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Digital Marketing Software Engineer

Toronto, ON, Canada
March 27, 2020

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Amandeep Kaur


**** **** **** **** ** Carmichael CA 95608


•Key Skills: Analytical and problem-solving ability, Project Management, Root cause analysis, Scrum, Agile & Waterfall Methodologies, Scripting, Manual & Automation Testing, A/B Testing, Black box testing, CI, SDLC/STLC

•Statistical & Technical Skills: Java, Selenium, TestNG, Junit, SQL/NoSQL (MySQL, Timesten, Aerospike), UAT, HTML/XML/JSON, REST/SOAP, TCP/IP, HTTP, SVN, Debugging, Predictive Analytics, Web Analytics, Digital Analytics

•Tools: Linux/Unix, Windows/iOS, JMeter, ROBOT framework, Jenkins, Wireshark, Bash, Eclipse, Postman/Rest Client, JIRA, Confluence, Google Analytics, Adobe Analytics, Adobe Target, Braze, SAS EM, Tableau, SPSS, Microsoft Office


Optimization Analyst (Co-op) at CIBC, Toronto, Canada Jan ‘20 – Present

•Collaborated on digital acquisition, and engagement campaigns through discovery process, experimentation and testing (A/B testing, AP, Experience Targeting) on given hypothesis in Agile framework to find actionable insights.

•Designed dashboards and data visualizations to analyze website visitor activity based on digital marketing events.

•Measure campaign performances against KPI & provide recommendations on optimizations to meet business target.

Technical Lead, QA at Nokia, Gurgaon, India Sep ‘14 – Jan ’18 (3 years 4 month)

•Identified Business Scenarios for a smart plan builder for telecom campaigns/operators and tested the same by implementing strong analytical skills.

•Successful completion of the first phase of testing a solution SPS-Customer Engagement, porting SPB to Smart Plan Suite with a team size of 30. Also tested and ran use cases asked by Vodafone New Zealand for a demo.

•Ensured timely project completion through leadership and mentorship of Test Team of 5 mentees for executing End to End Testing activities for SPS-CE module.

•Took ownership to test linear scalability in SPB required by VF Italy and delivered with zero major defect.

•Lead multiple types of testing within team like Functional, Integration, System, Regression, UI & API testing.

•Automated SPB GUI using Selenium (Web Driver) & TestNG and SPB features using JMeter, JUnit & ROBOT.

•Performed software installations such as Standalone, High Availability (HA), Geo-Redundancy.

•Validated the entire SPB Mobile App on both iOS and Android for multiple customer demos.

Software Engineer at Aricent (now Altran), Gurgaon, India Jan ‘12 – Sep ’14 (2 years 8 month)

•Contributed towards the development of project RAC Server for a client Nokia Siemens Networks in Agile methodology resulting in high quality deliverables.

•Developed Test Plan and Test Cases for features of M2M and RAC Server providing a robust framework for testing which eventually resulted in the project exceeding the quality standards.

•Automated Unit test cases using JUnit of multiple modules.

•Validated API testing for REST APIs using Rest client & Postman.

•Performed User Acceptance testing for Nokia Siemens (NSN) ensuring successful completion within the timeframe.


•Master of Business Administration (MBA), Business Analytics Sep ’18 – Apr ’20

Brock University, St Catharines, Ontario, Canada

•Bachelor of Technology, Computer Science Aug ’07 - Jun ‘11

Uttar Pradesh Technical University, Uttar Pradesh, India


•Collaborated on Cooperators auto insurance database & applied Predictive modelling (Decision Tree, Neural Networks & Logistic Regression) & Cluster analysis to achieve cost/time & effectiveness in targeting clients.

•Provided solution to Beavertail (Canadian-based) to reduce attrition by improving employee motivation.


•Lifetime member of Beta Gamma Sigma. It invites top scholars from top 5% of business programs ( May ’19)

•Awarded “Night Out” Awards twice for meeting strict timeline while working for Nokia. (Jul ‘15 & Nov ’16)

•Awarded a Team award in RACS Project and M2M Project for delivering high quality deliverables consistently and on time resulting in the fulfilling commitment as per the roadmap at Aricent. (Dec ’13 & Apr ‘14)

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