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Social Media Manager

Location:
Encinitas, CA
Posted:
March 27, 2020

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Resume:

Teresa Cimino

Phone: 858-***-**** Email: adcg8l@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/tesscimino

EDUCATION

Marist College, Poughkeepsie, NY August 2015 – May 2019 Bachelor of Science in Fashion Merchandising; Minors in Global Studies and Journalism GPA: 3.8 Awards: Deans List: 2015-2019; Most Outstanding Research Senior Project: 2019; Service Above Self Scholarship Winner: 2015 EXPERIENCE

U.S. Department of State, Fulbright English Teaching Assistant, Perak, Malaysia January 2020 – March 2020

• Selected from approximately 45,000 applicants nationwide to join prestigious international exchange program of recent college graduates and professionals who commit to teach in under-resourced public schools.

• Prepared and taught lessons for 500 secondary level students in a low-performing school in rural Malaysia.

• Engage in professional development activities, including seminars, discussion groups, workshops, individual and group reflections, readings, and ‘learning teams’ specific to my teaching area.

• Implemented environmental science, leadership, and volleyball clubs and camps.

• Led the first annual orangutan conservation camp in Bukit Merah, Perak. Successfully fundraised $5,000 for the camp.

• Empowered and engaged young people of color and underrepresented youth. Sea Biscuit Del Mar (Luxury Fashion Boutique), Marketing Manager, San Diego, California May 2019 – December 2019

• Led website architecture redesign using JavaScript, leading to a two-second faster load time and 16.5% decrease in bounce rate. Optimized 15 landing pages resulting in 17% lift in organic search traffic.

• Increased sales from $8,000 to $25,000 in six months and overall sales by $50,000.

• Conducted market research through advertising on social media. Established customer trends to increase followers by 150%.

• Spearheaded the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to create SEO strategy that improved organic search traffic and online store sessions from 100 to 2,000 people per day. Bird + Stone (Ethically Made Jewelry), Content & Marketing Associate, NY, NY January 2018 – December 2019

• Constructed a successful marketing plan including: SEO, social media marketing & online advertisements to increase traffic from 4,265 followers to 9,551.

• Produced a brand-aligned social media strategy highlighting important social causes like women’s health, poverty alleviation

& environmental protection. Created marketing campaigns in partnership with Planned Parenthood, She Should Run, the Sisi Fund (empowers women entrepreneurs in Kenya) and Girl Up (a campaign of the UN Foundation).

• Spearheaded planning of the design, content & positioning for company’s new blog which increased revenue by 25%. Good Counsel Services Inc., Marketing & Writing Director, NY, NY January 2018 – December 2018

• Authored 100 articles and email newsletters over the course of one year, driving 500,000 unique website visits.

• Conceptualized and executed a blog, social and email marketing campaign that reached 200,000 unique impressions.

• Grew email subscriber list from 200 to 1,500 in 9 months without expanding the monthly budget.

• Wrote $50,000 grant proposals to foundations to communicate the organization’s mission and programs to funders. Purses for Nurses, Social Media Manager, NY, NY August 2016 – June 2018

• Coordinated ongoing creative storytelling and content development including videos, graphics, and written materials used on Instagram, WordPress, and Facebook. Implemented project intake and status tracking of creative projects.

• Scheduled and distributed communications on social media, email, blog, Web, and on-the-ground during events. LEADERSHIP EXPERIENCE

Marist Compost, Founder, Poughkeepsie, NY May 2015 – 2019

• Created a food scrap compost program on campus with 6 main bins outside and 40 smaller bins in individual residence halls.

• Reduced overall amount of food waste on campus by 15% and 60% in the fashion design department with muslin composting. Ethical Fashion Initiative, Director of Community Engagement, Poughkeepsie, NY September 2015– May 2017

• Oversaw a team of 7 individuals in the planning of our annual Ethical Fashion Fair.

• Increased Hudson Valley vendor participation year over year with 22 vendors and over 400 participants (35% increase from previous year).

• Elected to position by 13-person board in 2015.

SKILLS & INTERESTS

Proficient in conversational Spanish and Italian, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom), Google Analytics/Ads, Salesforce Marketing Cloud, Slack, Facebook Business Manager, Twitter, Instagram, Pinterest, WordPress, MailChimp, Dropbox, Microsoft Office 365 (Excel, PowerPoint, Word). Enjoy writing, environmental sustainability, gardening, composting, volleyball, photography, and volunteering.



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