Marketing Data

Dhruv Sharma

972-***-**** *****.******@********.*** www.linkedin.com/in/dhruvsharmaitm

EDUCATION

The University of Texas at Dallas Dec 2019

M.S., Information Technology and Management

The University of Mumbai, India Jun 2016

B.S., Information Technology

TECHNICAL SKILLS

Analytics: Advanced MS Excel, Google Analytics, Brightedge, Adobe Analytics, Altreyx Programming: R, Python, SQL, HTML, Hadoop, Hive

Database: AWS, MYSQL, Microsoft SQL Server, BigQuery, Snowflake Statistical tools: Exploratory data analysis, Descriptive statistics, Hypothesis testing, ETL, ANOVA, Linear Regression Visualization Tools: Power BI, Tableau, QlikView, Microsoft Visio, Looker, Plotly, Amplitude PROFESSIONAL EXPERIENCE

MARKETING ANALYTICS INTERN - 2U Brooklyn, NY Jun 2019 – Nov 2019

• Analyzed growth trends and ROI for 24 months of marketing campaigns

• Performed a/b testing on websites to facilitate content management, increasing interaction by 18%

• Engineered Keyword cloud technique to identify & recommend top 15 keywords in R

• Strategized change record management system used by 4 teams for tracking any update made to webpages

• Categorized Customer segmentation levels for future acquisitions based on market shares & growth rate MARKETING ANALYTICS INTERN - Buzzinga Digital Mumbai, India Aug 2016 – Jan 2017

• Executed off-page & on-page SEO strategies for 5 clients resulting in 40% increase in page rank in 6 months

• Optimized websites to improve revenue via PPC in 2016 by 74%

• Executed and strategized marketing campaigns regarding product promotions on an allotted $135k budget

• Leveraged Google Analytics web traffic data to position websites; thereby increasing online clicks and conversions by 80% in less than 6 months

ACADEMIC PROJECTS

Big Data Project (Customer complaints and Education)

• Analyzed dataset using EMR cluster and S3 buckets for storage and analysis

• Designed python scripts for queries for generating dynamic visualizations for real-time business insights

• Created key pairs and initiating instance in the EMR dashboard in AWS Growth of Vanilla Beans Visualization Competition ( Board 1, Board 2 )

• Utilized Data Tables and Pivot Table function to get multi-faceted information for the given data

• Added Additional data for more Comprehensive approach

• Designed Elective visualization Storyboards in Tableau based on the derived conclusions Price prediction ( Bitcoin Price prediction project )

• Collected and Optimized data of bitcoin, oil, gas and S&P 500

• Identified relation between growth and changes in bitcoin prices using linear regression and decision trees Multi-Factor Authentication for Credit and Debit card transactions ( PCI )

• Researched current trends in security measure for credit and debit card transactions

• Proposed secure multi-factor authentication protocol for credit card transactions Marketing Analytics Competition

• Analyzed the customer shopping behavior data and perform descriptive analytics for overview of the dataset

• Identified customer behavior in retail vs online stores using linear regression and decision trees techniques Student Association

MIS Club – Member

UTD Indian Student Association – Volunteer

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