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Digital Marketing Data

Location:
College Park, MD
Posted:
March 26, 2020

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Resume:

Manasvi Prasad

240-***-******** Tulane Dr. Apt 32, Hyattsville, MD 20783 ● adcf43@r.postjobfree.com https://www.linkedin.com/in/manasviprasad/ https://github.com/manasvis125

EDUCATION

University of Maryland, Robert H. Smith School of Business College Park, MD, USA

Master of Science in Information Systems, GPA 3.6 December 2020

Business intelligence & Process Management, Digital marketing strategy, Data Mining & visualization, Project Management

Sathyabama University Chennai, TN, India Bachelor of Engineering in Electronics & Telecommunication April 2015

•Marked highest in University in English for Business, Science & Technology and Engineering Graphics

TECHNICAL SKILLS

Skills - MySQL, Java, C, C++, Python, Extract Transform Load, Advanced SQL, R, Waterfall, Agile, Transact SQL

Tools -StatTools, BI Cognos, MS-Office, Power BI, Jupyter, Lucidchart, Informatica, HP ALM, HP UFT, Tableau, Project Libre

Certifications Health Insurance and Basics of Insurance; Agility and Scrum; Google Analytics Individual Certification; Google Ads Search Certification

WORK EXPERIENCE & ACADEMIC PROJECTS

Associate Consultant Infosys Limited Healthcare, Insurance & Life Sciences Aetna Inc. July 2018 – July 2019, India

•Consulted for disbursing compensation and benefits in Plan domain of Healthcare insurance and suggested modifications for compliance with state and federal government directives and conducted root cause analysis for team of Legislations.

Business Analyst Infosys Limited Healthcare, Insurance & Life Sciences Aetna Inc. July 2016 – June 2018, India

•Audited Book of Business to check with federal and state mandates of healthcare insurance(Customer Coverage Inquiry, Benefit Table Query, MS Excel) and integrity of data.

Data Warehouse QA Analyst Infosys Limited Infosys Validation Services Allstate Corporation May 2015 – June 2016, India

•Tested functionality of reports, designed test cases(MS Excel) & SQL Scripts(reusable), performed UAT for reports(HP ALM).

•Conducted automation testing(HP UFT) for Web & Windows Applications, boosting accuracy for Customers, Brokers & Business

•Performed Data Need analysis, scenarios identification, test data creation, data mock-up and modification(SQL, Informatica)

Database Management System for SilverOak Cooperative School, Silver Spring, MD December 2019

•Designed and built an entire database from scratch 4 years of data for a school. Worked on the design (ER Schema), proposal (Business rules and referential integrity), front-end (Tableau) and back-end development (SQL).

AirbnbnBoros: Data Analysis to identify consumer behavior about Airbnb listings December 2019

•Led my team to clean and merge public data to identify trends in consumer behavior of location, description, proximity with amenities to benefit government agencies, real estate investors by using regression methods (Pragmatic Analysis in Python).

Kerb.ai - Young & Fearless : A SWOT and VRIN analysis December 2019

•Led my team to perform a SWOT and VRIN analysis to identify the resource most aligned with business goal of the startup

Shea Olein - Naturally essential : Online advertising campaign over a three-week period March 2019

•Leading my team to create and run an online marketing campaign using Google Ads and Analytics for a client that I identified

LEADERSHIP EXPERIENCE

Vice-President of Marketing and Communications, ISA; Track Representative -MSIS, UMD 2019 - Present

Engagement Committee President, HILIFE, Infosys Limited 2017–2019

•Led committee to build interactive, knowledge management and wellness programs

•Steered Zero-Distance for automation strategies utilizing brainstorming & Focus groups schemes reducing Man hour by 35%.

Editor and Founder- Let’s Initiate (a society for facilitating philanthropy) 2012-2015

MC of TECHNOSUMMIT, SILICON(2013; 2014); 27th South-Zone Youth Festival as IEEE member; President, Literary Club 2012-2015

President, Taru–Mitra -NGO (conferred special consultative status by U.N) 2009

DISTINCTIONS

•A+ on IVS Project at Infosys India Limited Training

•Awarded Grade B (Level 1 in UK National Qualifications Framework) in the BEC Vantage, University of Cambridge.



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