summary Mul lingual marke ng professional with experience in branding and local
marke ng campaigns. Skilled at brand crea on, communica on and image development.
experience Marke ng Specialist
Tasty Salad Shop, Curi ba-Brazil
September 2014 - February 2020
Ÿ Managing brand strategy and consistency along different branches of the company. Ÿ Developing company website and social media presence. Ÿ Crea ng marke ng plan, brand strategy, campaigns, adver sements and promo ons targeted at increasing sales, brand value and exposure. Ÿ Coordina ng and execu ng events, fes vals and other local marke ng ac vi es. Ÿ Monitoring and analyzing campaign performance and results. Ÿ Managing the marke ng budget, CRM database and publica ons. Senior trade mark por olio administrator
Cedar White Bradley Consul ng - Beirut, Lebanon
January 2012 - August 2014
Ÿ Prepared client correspondence, transla ons and reports regarding the progress of trade mark registra ons.
Ÿ Managed client por olios in the Middle East, Africa and Eastern Europe. Ÿ Coordinated with the company’s agents to insure the proper execu on of intellectual property maintenance, transfer and registra on.
Business development & communica ons officer
Davis Langdon - Beirut, Lebanon
October 2010 - January 2012
Ÿ Produced and developed promo onal marke ng material including capability statements, case studies, market analysis, commodity price analysis, newsle ers, brochures, website content and project profiles as per company brand guidelines and templates.
Ÿ Handled public rela ons related events including conferences, press releases, seminars, mee ngs and exhibi ons.
Ÿ Researched the market for news, events, updates, trends and changes in the construc on market.
Mazen Ghalayini
Rua Sao Salvador, 461
Campo Verde, MT
adcd1f@r.postjobfree.com
mazen ghalayini Imam Abdullah Ibn Saud Ibn Abdulaziz Street Ghirnatah, Riyadh - KSA
adcd1f@r.postjobfree.com
personal
details
date of birth: 10/04/1984
na onali es: Brazilian, Lebanese
marital status: single
skills
Marke ng coordinator
Commsult - Beirut, Lebanon
December 2008 - October 2010
Ÿ Managed the produc on of company and project sta onery designs. Ÿ Handled the distribu on of marke ng material for projects in Saudi Arabia by coordina ng with event planners, prin ng houses and suppliers. Ÿ Worked with agencies and outsourced produc on of marke ng material. Ÿ Generated daily, weekly, monthly and yearly reports as per procedure. Ÿ Handled client accounts in coordina on with the finance department. Microso Office
Content wri ng
Website content
CRM
Communica on
Adver sing
Market research
Public rela ons
languages Fluent in Arabic, English, French and Portuguese. Plant administrator
Consolidated Contractors Interna onal Company - Doha, Qatar January 2007 - December 2008
Ÿ Handled market surveys, cost impact and hired-equipment invoicing. Ÿ Scheduled and organized employee transporta on on the project. Ÿ Managed and recorded equipment mobiliza on, maintenance and registra on. Ÿ Generated daily, weekly, monthly and yearly reports as per procedure. Ÿ Handled insurance claims and insurance coverage of equipment. Ÿ Collaborated with clients for plant opera ons and safety regula ons. Mazen Ghalayini
Rua Sao Salvador, 461
Campo Verde, MT
adcd1f@r.postjobfree.com
mazen ghalayini Imam Abdullah Ibn Saud Ibn Abdulaziz Street Ghirnatah, Riyadh - KSA
adcd1f@r.postjobfree.com
educa on American University of Beirut
Bachelor in Business Administra on
Emphasis in Marke ng
Graduated September 2006
cer ficates Google Inc.
Google Ads cer ficate
Since February 2019