Marketing Data Analyst

Zeliha Yarma

https://www.linkedin.com/in/zeliha-yarma/ 862-***-**** ***********@*****.*** Rutherford, NJ Authorized to work for any employer in the US without sponsorship. SKILLS SQL (MySQL)

R

Python (pandas, NumPy, scikit-learn, matplotlib)

Microsoft Excel

Tableau (https://public.tableau.com/profile/zeliha.yarma#!/) A/B Testing

Data Analysis (descriptive, exploratory, inferential, predictive analysis, data cleaning)

Machine Learning (linear regression, kNN, decision trees, logistic regression, clustering)

Probability/Statistics(z-test, t-test, hypothesis testing) PROJECTS Data Analysis in Python:

• Cleaned the data and making exploratory analysis of eBay car sales using NumPy and pandas in Python https://github.com/zelihayarma/Exploring-Ebay-Car-Sales-Data

• Used matplotlib, pandas and other python tools to visualize earnings in comparison to college degrees https://github.com/zelihayarma/Visualizing-Earnings-Based-On-College-Majors Data Analysis in R:

• Built a regression model to predict the Consumer’s Union score using RStudio https://github.com/zelihayarma/R-Project-Pizza-Ratings

• Built a regression model and analyzing data of Motorcycles using RStudio https://github.com/zelihayarma/R-Project-Motorcycles Machine Learning:

• Predicted car prices using k-nearest neighbors algorithm in Python https://github.com/zelihayarma/Predict-the-price-of-cars-using

• Forecasted house sale prices using linear regression model in Python https://github.com/zelihayarma/Predicting-House-Sale-Prices EXPERIENCE MeritDirect January 2020 - Present

Marketing Data Analyst Rye Brook, NY

• Analysis of historical sales of clients to help evaluate the effectiveness of B2B marketing and advertising strategies

• Applying advanced database management skills using SQL to better organize large datasets and prepare analytical data

• Using Excel to create and gather reports with heavy data to present to higher management and clients(Pivot tables, V-lookups, and formulas to manipulate data)

Unico Studio LLC September 2019 - January 2020

Data Analyst Intern

• Supported the product team with in-depth analyses related to in-game activity, user behaviors, retention, funnel and monetization analysis, and provide insights to enhance the user experience

• Used Python and SQL to query Apple Store databases and analyze results

• Interpreted data and creating data visualizations to communicate relevant information for client decision-making Research Foundation of The City University of New York January 2018 - July 2018 Mathematics Tutor Queens, NY

● Assisted 20 high school students three times a week with mathematics problems and homework which improved general grades for class

● Led and managed groups of 3-4 students in tutoring sessions weekly

● Participated in monthly seminars with 15 peers to further enhance teaching skills Congressman Bill Pascrell August 2016 - December 2016 Administrative Intern Paterson, NJ

• Served as Assistant to the Office Manager in handling 40 constituent inquiries on a weekly basis

• Responsible for drafting various types of correspondence on behalf of the Congressman such as emails and letter

• Conducted research on education and income of members of the district LEADERSHIP ACTIVITIES Bergen Community College, Phi Theta Kappa Honor Society January 2017 - May 2017 Public Relations Officer Paramus, NJ

• Coordinated weekly meetings to provide opportunities for members with varied schedules to participate

• Oversaw with 20 board members preparations for information meetings for eligible students and induction ceremonies EDUCATION Baruch College/CUNY, Weissman School of Arts and Sciences New York, NY Bachelors of Arts in Mathematics December 2019

Minor: Economics, Statistics

Bergen Community College

Associate of Liberal Arts in Mathematics Paramus, NJ Phi Theta Kappa Honor Society Board Member GPA: 3.6/4.0 June 2017

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