Internal Use - Confidential

WORK EXPERIENCE

DELL EMC - Field Marketing, Vertical Marketing

Segment Lead (July 2018 – Till date) Geo India

• Build the annual marketing plan for key focused

vertical (Govt & BFSI)

• Build & execute integrated account-based

marketing programs and high touch programs

for CXO

• Execution of Account based marketing & Digital

programs

• Plan & execute virtual and physical events

across India to drive engagement and pipeline.

• Build customer references by working closely

with sales teams & customers

BMC Software - Lead Marketing Program Manager

(June 2011 – April 2018) Geo NA & APAC

• Define marketing plan in collaboration with

Sales, BU and Geo Marketing team

• Execution of Account based marketing

programs

• Execute BMC Exchanges and Days

• Execute Field marketing programs

• Drive and Track marketing programs for Digital,

Channel & Field Marketing

IBM India Pvt. Ltd.- Digital & Industry Marketing

Manager (April 2011 - June 2015) Geo APAC

• Develop Industry marketing plan for System Z

• Lead and plan Industry solution launches

• Drive sales and channel enablement

• Execution Industry and Account Based

Programs

HP India Pvt. Ltd. - Program Manager Analytics (MKT OPS) (May 2010 – April 2011) Geo WW

• Execution of demand generation program

• Project management of creative assets creation

• Administration of CRM and marketing

performance reporting

GT NEXUS – WW Manager DBCOE (Jan 2009 – May 2010)

• Manage global center of demand programs,

Track, measure, Analyze and refine marketing

programs

Vijayendra Singh @ adca9n@r.postjobfree.com +91-973**-***** Bangalore, India 17 years of Experience in B2B Marketing for technology solutions in Analytics, Security & Cloud. Experienced in devising marketing strategies and plan, developing product messaging/positioning and execution of effective marketing programs (Events and Trade shows, Webinars & Digital)

Previous employments: Wipro: Sr Account Manager (July 2008 - Jan 2009), TIBCO Software: Marcom Spl for MEA (Sept 2006 -June 2008), PM A M IT Services:(Oct 2005 – Aug 2006), Better Marketing Services: Business Development Spl (June 2004- Oct 2005), Anadi Marketing Services (June 2001- June2003)

DIGITAL MARKETING

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

ACCOUNT BASED MARKETING

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SALES ENABLEMENT

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIESv

PRODUCT MARKETING

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIESv

ACHIEVEMENTS

• Lead conversion increased by 60% QOQ@DELL

• Digital Programs delivered High-Value Engagement and exceeding quarterly targets @DELL

• Digital Programs are contributing to 23% of

Opportunities with Pipe value of 30 Million USD for FY20@DELL

• Consistently have over achieved MIP and MSP Goals at BMC

• Executed IBM Mainframe50 Campaign, produced

significant quantitative results – including over

57,000 press mentions (85 percent occurring within two days), 98.9 million Twitter impressions and

14,000 visits to the livestream event

• Increased digital percentage in pipeline increased from 8% to 64% from 2012 to 2013, leading to

marketing led revenue from 28% to 33% at IBM

• Drove additional opportunities and business for MEA at TIBCO

• Awarded with Manager’s choice award at IBM

• Delivered key business Impact project at HP

EDUCATION

Post Graduate Diploma in Marketing from

University of Wales, UK (2003-2005)

Bachelor of Engineering in Computer Science from

University of Agra (1997-2001)

SKILLS & COMPITENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

PERSONA MARKETING

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIESv

MARKETING STRATEGY

SKILLS & COMPETENCIES

SKILLS & COMPETENCIES

SKILLS & COMPETENCIESv

Contact this candidate