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Business Development Manager

Vasant Nagar, Karnataka, India
March 15, 2020

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Key Skills

Profile Summary

Strategic Planning, Client Relations

Key Account Management

Stakeholder Management, Consulting

Sales & Marketing, Client Servicing

New Business Development

Project Management, Channel Sales

Budgeting and Revenue Planning

P & L Management, Annual Operating

Plan (AOP), Organizational Skills

Team Building & Leadership

Business accelerator with over 26 years of rich & extensive experience across, Bahrain, Oman and India regions

An effective leader with excellent communication, negotiation and relationship building skills

Impacted organization’s profitability through effective strategic and tactical management decisions and new business development

Led negotiations, coordinated complex decision-making process, and overcame objections to capture new business opportunities Skilled at sales forecasting, planning of schemes, motivating the sales team to achieve primary & secondary sales and distribution targets Maximized sales opportunities, proactively created new opportunities and achieved sales targets

Revenue optimization, client retention, resource utilization and planning with exposure to operations/production management, planning/scheduling Possess various industry knowledge like Lighting Solutions, Commercial Printing, Advertising, Market Research, FMCG and Express Logistics Change-worthy, Easy learner, Awareness of Digital Marketing and new-age marketing tools. At ease with Excel, Word, Power-point, Google/cloud based file transfer protocols

Career Timeline

Sipco Masalas Pvt


Vanita Lamp &


May’93-Jul’94 Dec’94 –Jun’97 Aug’97-Oct’00 Oct’00 – Jul’11 Aug’11-Apr’13 May’13-Dec’17 Aug’18 - Present Soft Skills


Master’s in Public Relations from Rajendra Prasad Institute of Communication & Management, Bangalore in 1998

B.A from Bangalore University, Bangalore in 1996


Digital Marketing from the Web Marketing Academy, Bangalore in 2018 Rajesh Veeraraghavan

A domain-agnostic professional with a penchant for achieving business objectives and revenue/ profit hallmarks. Targeting Senior Positions in Business Development and Sales & Marketing +91-759******* Communicator Innovator


Collaborator Intuitive



Mazoon Printing, Publishing & Advertising Co, Muscat, Oman Bagged the accounts worth approx. 1.8 Million USD worth Secured 80% of retail print market share & a successful retention rate of more than 90% Pitched and won the Lulu Hypermarkets’ print-contract which was the largest retail commercial print contract in Oman, with significant process/profit optimization Re-negotiated prices and signed contracts with key customers thereby ensuring retention and business continuity with enhancement of services. Awal Printing Press, Manama, Bahrain

Awarded as the Top Sales Executive from 2002-2005 & 2007-2008 Increased the average on year sales turnover by 15% Managed 60% of the total business from advertising agencies Maintained an up-to-date payment record of all clients Blue Dart Express

Recognized with the FedEx "Bravo Zulu" by Senior Manager-Customer Service Europe, Middle East & Asia, FedEx in Feb'99 for achieving and maintaining 100% call-back compliance on track and trace

Work Experience

Aug’18 with Vanita Lamp & Shades., Bengaluru, India as Head of Sales & Marketing Key Results Areas:

Create & implement policies for day to day sales operation, ensure timely support for over- the-counter sales, people management policies for the organization -including welfare benefits, taxation etc).

Manage – key projects for large volume clients as authorized channel partner – right from ensuring BOQ/PO is complied within the allotted time-line and budget. Ensure project criticals are strictly adhered-to from the vendors’ end and all stakeholders are up-to-date on the progress and all exceptions are highlighted / escalated immediately. Achieve sales & marketing plans/objectives of strategic partners (Wipro Lighting, Trilux Lighting) for the financial year



May’13-Dec’17 with Mazoon Printing, Publishing & Advertising Co., Muscat, Sultanate of Oman as Business Development Manager

Key Results Areas:

Supported the overall sales & marketing operations of Oman markets’ and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability

Reviewed and reported on the business development division’s strategy Restructured operations and introduced important measures to bring in profitability which include establishment of new local offices, strategic partner alliances for business processes and team re-organization

Steered business operations for the profit center with a view to realize pre-planned sales and revenue targets; formulated profit center budget for operational / business development activities

Developed processes to create an effective sales organization; identified changes in market demand and modified strategies for expansion of market share Drafted business plan for the assigned regions for target & goal setting, planning, marketing budget, P&L management, KPI’s, new business development & so on Formulated MIS reports; ensured the strategic objectives were well understood and executed by the team

Trained & mentored the team; ensured optimum performance Ensured exceptions are properly accounted for in concurrence with management policies and customer expectations

Managed Commercial Offset Printing, Digital Printing and Wide-format printing requirements for all my clients

Coordinated with all stakeholders ensuring FTP/Google Drive/Cloud based file transfers and files were free of operational errors

Aug’11-Apr’13 with Mu Designs, Manama, Kingdom of Bahrain as Assistant Manager Role: Steered efforts in brand identity implementation and branding, event management, Campaign management, print management – including Digital Printing, Wide-format/large- format printing, along with turnkey project management for various clients of the studio Oct’00 – Jul’11 with Awal Printing Press, Manama, Kingdom of Bahrain as Assistant Sales Manager

Role: Developed new business, managed costing / estimation, clients and key accounts along with providing consultation / advise on print projects Growth Path:

Oct 2000 – Aug 2004 Sales Executive

Sept 2004 – Aug2007 Senior Sales Executive

Sept 2007 – Jul 2011 Assistant Sales Manager

Aug’97-Oct’00 with Blue Dart Express Ltd, Bangalore as Customer Service Executive Role: Managed the call center and back-office process including international track and trace for South II region for FedEx, tracking and tracing for Domestic Cargo for key accounts in Bangalore

Dec’94 –Jun’97 with Fremont Advertising, Bangalore as Client Service Executive Role: Executed Client Servicing, Production Management, Media Buying and General Administration

May’93-Jul’94 with SIPCO Masalas Pvt. Ltd., Bangalore as Sales Executive Role: Ensured product (THARA brand of spices) visibility in all leading outlets of North Bangalore and upcountry markets of Karnataka

Freelance Assignment Freelance Market Researcher with IMRB, ORG, MARG and MARCS – Bangalore from May’92 –Apr’93

Personal Details

Date of Birth: 13th April 1974

Languages Known: English, Hindi, Malayalam, Tamil, Telugu, Kannada and Arabic Nationality: Indian

Passport: Indian – valid until 2028

Drivers’ Licence: Issued from Oman – valid until 2023 Address: G6B, Himagiri Enclave, 1 A Block, Kaggadaspura Main Road Bengaluru, Karnataka – 560093 INDIA

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