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Social Media Sales

Moss Beach, CA
May 14, 2020

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Jack McCarthy

Moss Beach, Calif. *****



LinkedIn profile:


Award-winning writer, editor and content manager offers development, marketing and communications expertise to help industry leaders, including Google, Twist Bioscience, ShoreTel, and Blue Shield of California execute campaigns to reach targeted audiences.

My experience includes planning and creating content, such as technical writing, blogs, case studies, sales collateral, documentation, editorial calendars, newsletters, UX-centered copy and webinars for a wide variety of campaigns.

I’m experienced at running WordPress, HubSpot, Interwoven and QPS content management systems, managing Epsilon and Omeda newsletter programs, and running analytics programs from Google, Omniture and HubSpot. Well-versed in search engine optimization (SEO) and HTML.

Professional Experience

Content Creation Consultant June 2019 – present

Facebook Menlo Park, Calif. (Feb.-present)

Technical writer, planning, writing and editing content for various groups in a web environment.

Content includes UX writing, documentation and product descriptions.

Google Mountain View, Calif. (Oct.-Jan.)

For the Ads Content Strategy Group, identified opportunities to optimize for SEO for the Help section, and improved content as needed.

Simplee Healthcare Palo Alto, Calif. (June-Sept.)

Created healthcare-related content for company website and campaigns.

Copywriter/Content Manager June 2017 – May 2019

Twist Bioscience San Francisco, Calif.

Managed content development program, including maintenance of editorial calendar, direction of third-party writers and publication of a variety of editorial products.

Developed and created content, including blogs, case studies, sales collateral, solution briefs and white papers, and newsletters.

Organized and executed social media strategy.

Edited copy for materials from departments throughout the organization.

Technical Writer/Content Writer March 2016 – Dec. 2016

Segment San Francisco, Calif.

Developed content strategy and campaigns for the Marketing and Sales groups, planning, documentation and writing collateral such as case studies, sales training and blogs as needed.

Defined and gathered content requirements, identified gaps in content and located potential content sources.

Contributing Writer Dec. 2015 – July 2018

Healthcare IT News

For the public-facing healthcare news owned by the Healthcare Information Systems Society (HIMSS), wrote articles about the intersection of healthcare, government and technology.

Technical Writer/Content Strategist Consultant Sept. 2015 – Dec. 2015

Blue Shield of California San Francisco, Calif.

For internal communications, researched, wrote, and edited content, including newsletters, documentation, overviews, FAQs, and blogs.

Managed the editorial calendar and led content development.

Established naming conventions and nomenclature consistent with UX and brand strategies.

Content Manager & Writer Dec. 2013 – Feb. 2015

Aeris Communications Santa Clara, Calif.

Managed content creation and delivery to support the marketing group for lead generation, sales, brand awareness and public education.

Worked with key stakeholders, including Engineering, Sales, and Marketing leaders to create UX pages, blogs, white papers, industry briefs, articles, case studies, and webinars.

Marketing Content Manager Jan. 2013 – Dec. 2013

ShoreTel Santa Clara, Calif.

Oversaw development of content for Marketing Communications group, including:

oOrganizing content for email campaigns

oWriting, editing and publishing blogs and tweets as part of social media campaign

oManaging third party content creation companies

oDeveloping SEO best practices

Senior Editor Feb. 2007 – Jan. 2013

CRN/United Business Media San Francisco, Calif.

Edited and managed the B2B, technology news Website,, which registers 3.2M page views monthly.

Duties included writing, editing, planning, layout, and operation of content management system in an HTML environment.

Managed newsletter campaigns and collaborated with marketing, sales and public relations groups to ensure maximum reach of content.

Reporter covering cloud services.

Associate Editor 2001 – 2006

InfoWorld Magazine San Francisco, Calif.

Managed online news and content management systems for InfoWorld, a leading enterprise technology magazine.

Managed reporting team.

Wrote and edited feature stories.


M.A., Public Diplomacy and International Business, Fletcher School of Law and Diplomacy, Tufts University

M.A., Monterey Institute of International Studies

B.A., English Literature, Holy Cross College

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