Digital Marketing Manager

Ralph Menezes

****-**** ***** **, ***********, ON L4Z 2Y9 • 647-***-**** • *****.*******@*****.***

LinkedIn: http://ca.linkedin.com/in/ralph-menezes

SUMMARY

Marketing professional with over 6 years of experience in digital and print communications, packaging, events, activations and strategic planning

Key skills include Email marketing, Content Management, Collateral Management, Secondary Research, Digital Strategy and Execution

Hands-on experience with Shopify, Wordpress, Smartsheets, GoVisually, Asana, Mailchimp, Hootsuite, Buffer. Constant Contact, Google Marketing platform and MS-Office suite

Demonstrated Thought Leadership and ability to influence C-level decision making, while also being able to translate executive direction into operational action leading designers and research associates

Possesses excellent interpersonal and client servicing skills acquired from lengthy relationships with marketing agencies, production and print suppliers, and distribution channel members PROFESSIONAL EXPERIENCE

Marketing Manager Jan 2019 – Oct 2019

Superior Solutions, Toronto, ON, Canada

Generated $500K of institutional business from Home Depot

Increased retail sales by 15% in Ottawa and Dartmouth company owned stores

Single point of contact for product design, labelling, packaging & launch of Sany+ Monopod line

Transformed e-commerce ordering process by removal of inventory bottlenecks with vendor partners

Attracted over 120 prospects through end-to-end execution of several lead-generation events

Credited with acquisition of 8 customer proposals generated through the promotional efforts for the OASBO, OAPPA and ISSA tradeshows

Revived IP for the Sany+ and Performe brands, and for the Superior Solutions and GreenLABS divisions in North America

Created new sales opportunities through product renovation and bundling strategies

Designated as QC Lead for packaging and labeling (product, case & WHMIS) of Sany+ line

Assumed additional responsibilities of briefing external agency and sales lead generation Digital Marketing Lead Sep 2018 – Dec 2018

KRUVE Inc., Toronto, ON, Canada

Grew Facebook, Instagram and Twitter audience by 25% through improved content strategy and focus on online communities

Achieved 120% of crowd-funding goals for the Kruve EQ over Kickstarter and Indiegogo campaigns

Achieved 15% increased response to email blasts created for Kruve Sifter and EQ

Utilized Buffer, Hootsuite and Social Pilot to implement, track and measure social media campaigns

Optimized key webpages for Google search through effective keyword research and linking strategy

Enhanced bi-weekly blog/newsletter content through creation and maintenance of corporate relationships with influencers and guest bloggers

Product Sales Specialist May 2018 – Aug 2018

Premium Retail Services, Toronto, ON, Canada

Ensured product and display integrity, planogram compliance and demo unit functionality

Conducted retail store training on Assisted Sales Program for luxury retail brand GROHE

Actively engaged customers as a brand advocate for client's products across categories

Audited and merchandised consumer brand clients Microsoft, Square, Google and Skullcandy in Best Buy, Home Depot and Staples stores across Ontario

Ralph Menezes

1805-4205 Shipp Dr, Mississauga, ON L4Z 2Y9 • 647-***-**** • *****.*******@*****.*** LinkedIn: http://ca.linkedin.com/in/ralph-menezes

Marketing Associate Jun 2017 – Dec 2017

York University, Toronto, ON, Canada

Achieved 100% sponsorship targets for 2017 Annual Perspective Lecture, Schulich Alumni Connect, and 2017 Annual EMBA Gala

Presented 26 unique metrics to project ROI of sponsorship spend on 2016 Annual Developers’ Den real estate case competition

Generated leads through cold calling and prospecting sponsors

Developed print and digital collaterals used in sponsorship and brand activation for external creative agency

Achieved maximum brand reach, recognition and engagement through activation efforts with C-level executives of Oxford Properties, CBRE, KingSett Capital and KPMG Account Manager Jan 2014 – May 2016

Display House, Mumbai, India

Increased cost efficiency by 18% through long-term contracts with printing contractors and suppliers of event services

Developed marketing communications for clients in retail, oil & gas and automotive sectors

Assisted Finance department with review of all Internal marketing budgets and client cost estimations

Supervised design, print activities and onsite production (tradeshow stand construction) Assistant Marketing Manager (promoted from Executive, Promos) May 2011 – Jul 2012 The Indo-Italian Chamber of Commerce & Industry, Mumbai, India

Led qualification and promotion of overseas investment leads

Scheduled multiple in-person meetings with prospective European trade delegations

Published quarterly market research reports based on secondary research of trade journals

Responsible for lead generation and daily updates to Chamber database using MS-Access Account Executive Aug 2009 – Apr 2011

Display House, Mumbai, India

Set up the stadium branding for India's biggest sports league, the Indian Premier League, for the Mumbai Indians cricket team, owned by Reliance Industries Limited

Assisted the Account Manager with client acquisition through cold calling and emails

Sourced and negotiated suppliers in print, design, woodworking and onsite construction

Liaised between creative designers, onsite supervisors and in-house print production staff EDUCATION

Master of Business Administration (MBA) 2018

Schulich School of Business, York University, Toronto, ON, Canada Digital Marketing Certificate Program 2018

Sheridan College, Toronto, ON, Canada

Bachelor of Commerce 2009

University of Mumbai, India

COMMUNITY & EXTRA-CURRICULAR ACTIVITIES

Spring into Action 2020 – Leadership Team in-charge of Sponsorships/Marketing American Marketing Association – Manager (Partnerships/Sponsorships) Schulich School of Business – Graduate Ambassador & Summit Leaders Program Mentor

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