Marketing and communications specialist

Sugandha Mahajan

#***, *** ******** ******, *******, ON M6K 1Z4

+1-437-***-****, *****************@*****.***

www.linkedin.com/in/sugandha-mahajan-254705a

Summary

Self-directed marketing specialist with 5+ years of experience in marketing, advertising, sales and communications in startup environments

Holds a Postgraduate Diploma in Management with specialization in Marketing

Certifications in Digital Marketing, Display and Search Ads, Email Marketing, CRM

Excellent verbal and written communication skills, bilingual in English and Hindi

Effectively managed annual brand marketing budgets of CA$ 545000 for G’Five resulting in significant increase in market share

Core Skills

Marketing strategy

Campaign management

Market research and reporting

Project management

Marketing copy and content

Microsoft Office suite

Writing, editing and proofreading

Collaborative team player

Interpersonal skills

Time management and planning

Vendor relationships

Organizational skills

Work Experience

Manager

Chase India, India October 2017 - October 2019

Provided strategic communications and marketing support to several multinational clients

Created and executed brand marketing and advocacy strategy for clients to build brand awareness, mitigate risk and create constructive relevance with key stakeholders

Headed strategic planning on campaigns, budgets, messaging, content, delivery and measurement

Identified and established partnerships for clients with key stakeholders, presented marketing plans to internal decision-makers and provided end-to-end project management support

Demonstrated initiative in establishing processes and process improvement to improve efficiency and consistency in project delivery

Accomplishments

Led and trained a 4-member team to create high quality business development materials, proposals, and proactively won new customers worth CA$ 240000 in one year

Established track record of highest client retention due to strong relationship building skills

Senior Associate

Chase India, India October 2016 – September 2017

Coordinated with internal team for creation of company’s marketing materials including website, brochures, social media pages, case studies and presentations

Participated actively in client meetings, took briefs and developed an understanding of their needs and expectations

Managed vendor relationships, including coordination of work, contracts, billing and payments

Managed project schedules, analyzed achievements, resource allocation and prepared reports

Wrote, proofread and edited powerful marketing copy and content for clients, including presentations, speeches, press releases, blogs, social media content and thought leadership articles

Associate

Chase India, India July 2015 – September 2016

Assisted in research projects, writing and editing content for internal and external stakeholders

Monitored media coverage and industry trends, shared insights on potential risks and opportunities

Provided communication support, event coordination, facilitated designing of content assets

Maintained content repository and brand templates, regularly updated internal databases and performed other project tasks as assigned

Accomplishments

Awarded Young Professional of the Year based on productivity and positive client feedback

Brand Manager and Strategy Consultant

GFive Media Private Limited, India May 2011 – October 2012

Managed brand marketing and advertising (TV, radio, print, point of sales) budgets of CA$ 545000 for G’Five mobiles

Prepared and executed brand marketing and used data to evaluate impact of marketing initiatives

Finalized advertising content, video scripts and other customer facing communication material and worked with creative partners for design of branded assets

Accomplishments

Reduced media buying cost by 20 percent through effective negotiation and relationship building

Manager – Marketing and Corporate Sales

De Cristal Private Limited, India August 2010 – May 2011

Led pre-launch market research and gave data-led insights on product positioning and promotion

Planned participation in industry events, generated leads of CAD 9200 at ACETECH tradeshow

Played a key role in sales enablement by creating training material and sales collateral, such as presentations, product information sheets, and direct marketing and B2B marketing material

Supervised creation of marketing collateral and led end-to-end delivery of marketing campaigns

Relationship Manager

Red Fish Designs Private Limited, India August 2009 – August 2010

Managed daily account management for six clients including India’s largest ceramic tile brands

Led expansion of work portfolio to include media buying and product launch event planning

Worked in coordination with cross-functional teams of timely execution of marketing projects

Was responsible for copywriting and reviewing client-facing content, print design and layouts

Certifications and Education

Postgraduate Diploma in Management (Marketing & Human Resource Management) 2007-2009

FORE School of Management, Delhi, India

Assessed by WES as equivalent to a Canadian Postgraduate diploma (one year)

Bachelor of Science in Zoology 2004-2007

Delhi University, India

Assessed by WES as equivalent to a Canadian Bachelor’s degree (four years)

Google Digital Unlocked December 2019

Google and IAB (Interactive Advertising Bureau - Europe)

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