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CREATIVE OPERATIONS LEADER
I am an accomplished, dynamic, and versatile creative and production executive with a record of delivering engaging and consumer-focused product & packaging projects with innovative solutions. I bring a practical approach to meeting corporate expectations and improving the customer experience, using a keen design sensibility to produce high-caliber deliverables under budget and on tight deadlines. Specializing in bridging gaps between design and production teams while managing vendor relationships, driving cost-conscience production campaigns, and consistently delivering revenue-producing printed materials.
Scheduling Entrepreneurship Mentality Vendor Management
One-to-One Marketing Strong Leadership Print Operations
Team Collaboration Project Management Resource Management Design Operations Processes Control Budgeting
Technical Skills: Microsoft Office • Claris FileMaker Pro • Adobe Creative Suite • Quark Express • Oracle Purchasing Systems • Epson Color Proofing Systems
THE NATURE’S BOUNTY CO. (FORMERLY NBTY) - RONKONKOMA, NY 2003 - Present
Leading global vertically integrated manufacturer, marketer, and distributor of a broad line of high-quality, value-priced nutritional supplements.
GRAPHIC SERVICES DIRECTOR, 2016 - PRESENT
I have led the creation, production, and delivery of engaging and cost-effective solutions for all consumer product offerings, including print production, prepress, creative and cost control for all packaging and promotional materials. Collaborate with brand teams, marketing executives, product managers, and design teams to produce compelling, informative, revenue generation and visually appealing merchandise presentations. Contributing my technical expertise and creative guidance, produce project budgets, and manage expectations.
Coordinated with design, copy, and print professionals across multiple departments, achieving optimal results that increased product presence in the market, and drove sales revenue for the Optimal Solutions, Dr. Organic, and Nature’s Bounty brands.
Managed vendor relationships and cultivated strategic partnerships with printers, manufacturers, and 3rd party service providers to secure favorable contractual agreements that that saved approximately $1 million on print costs without compromising the company’s strategic vision.
Developed and incorporated key performance indicators and measured market conditions, consumer trends, past sales data, and competitive analysis when planning line extensions with our Pure Protein brand.
Oversaw logistics and the timely delivery of the Best Bar Ever Brand project. Monitored project progress, conducted quality assurance reviews, addressed and resolved design, production, and manufacturing issues, and served as the main point of contact on all operations.
Directed the internal print shop to produce projects supporting the Marketing Department including sales materials, special promotions, as well as product mock-ups and prototypes for sales meetings, providing low-cost collateral to help close sales and drive customer promotions.
Gerard Battaglia 516-***-**** Page Two
ADVERTISING DIRECTOR, 2003 - 2016
Determined the strategic direction and creative vision for all product lines and orchestrated all design elements, print production, and package operations, driving major print production projects from concept through completion. Worked in collaboration with all stakeholders and managed a diverse team of over 70 design and production professionals across 3 locations.
Managed the updating of existing creative projects, partnered with the prepress and QC teams, ensuring design consistency and brand continuity on Osteo Bi-flex, MetRx, and all other brands.
Reviewed all print bids to grantee the best quality printed materials produced cost-effectively for all our company’s needs.
Established workflow standard operating procedures for art creation and production, designated clearly defined roles and expectations for all associates in the creative process, developed QC protocols for print consistency, and continually made operational improvements.
Contributed expertise and direction and offered creative solutions to sales, cooperate, and marketing presentations, including producing internal corporate videos for corporate town hall meetings, and created special consumer interactive ads and sweepstakes promotions.
Coached production teams and implemented checklists and procedures, improving first-time right score from 23% to a high of 55% in 3 months, successfully reducing the art cycle time from 6 months to just under 3 months.
Coordinated Creative and production files with teams in California, Florida, New York, and Illinois to meet deadlines on over 25 consumer brands.
Directed the creation, production, and delivery of advertising packages, self-mailers, magazine inserts, promotional materials, and catalogs for a range of advertising campaigns.
Managed all the print needs from the approved vendors to our internal printing facility.
Consulted with print production managers to assure each project was done the most efficient manner, either internal or external.
Planned and administered project budgets, as well as analyzed, negotiated, and secured all production related agreements. Calculated stock requirements, freight charges, film separation charges, spoilage costs, and tooling expenses. Determined the appropriate assets per project and allocated resources, delegated assignments, and managed all personnel expenses.
Board Member - NBTY Helping Hands Charity - 2007 - 2014
Creative Services for Special Events - W20 Foundation - 2013 - Present
MEMBERSHIPS & AFFILIATIONS
Member - Flexographic Technical Association
Panelist for WS Packaging Technology Summits
Contributor to RRD technologies and Print Production Sales Force Training
3rd Degree Knight – Knights of Columbus, Maria Regina Parrish
Bachelor of Science in Business and Marketing - Adelphi University - Garden City, New York