Digital & Marketing Management

SUMMARY

Digital Marketing and Communications leader with 15+ years of experience developing and executing integrated marketing campaigns and programs for a global audience. Catalyst for business success through goal-oriented project management, strategic thinking, and visionary creation of brand-aligned initiatives. Authentic leader with a passion for leading the charge, uniting and motivating the team with infectious enthusiasm. Intuitive systems thinker who connects the dots to produce meaningful outcomes. AREAS OF EXPERTISE

CLIENT & STAKEHOLDER ENGAGEMENT

DIGITAL & WEB MARKETING

INTERNAL & EXTERNAL COMMS

PROCESS DESIGN & IMPROVEMENTS

PRODUCT & EVENT MARKETING

MARKET & CONSUMER RESEARCH

PROJECT MANAGEMENT

STRATEGIC MARKETING & COMMS

TEAM LEADERSHIP & TRAINING

Technical Skills: Adobe Creative Suite (InDesign, Illustrator, PageMaker, Photoshop), CMS, Go Live, Google Ads, HTML, ImageReady, MailChimp, MS Office Suite, MS SharePoint, Multi-Ad Creator, Omniture, Salesforce Marketing Cloud, Streamline, WordPress CONSULTING EXPERIENCE

DIGITAL MARKETING & COMMUNICATIONS CONSULTANT 3/2016 – PRESENT VOLVO FINANCIAL SERVICES (VFS)

Lead the marketing and communication strategy across all interactive and digital channels including optimization of social media engagement, creation and execution of 40+ e-mail marketing campaigns, and pivotal marketing content

Coordinate and own all facets of agency management for delivery of brand-aligned marketing collateral and event resources

Ensure wise investments of talent and resources to drive strong ROI in alignment with C-suite business strategy and goals

Manage and maintain all web and digital marketing communication initiatives including external websites, portals, social media, dealer and OEM newsletters, and program announcements

Support global strategies to drive traffic to VFS channels using a range of market visibility techniques

Collaborate cross-functionally to define and implement customer satisfaction KPIs throughout the customer journey

Plan, coordinate, and manage tradeshows and OEM events including travel logistics, staffing, food and beverage, entertainment, registration, agendas, promotions, displays, incentives, giveaways, and production needs

Achieved largest single campaign revenue growth from one 7-month program resulting in +$126M CALLAWAY & ASSOCIATES

Designed and launched full digital presence for a landscape architecture design company including website

(www.chipcallaway.com), social media, and marketing initiatives built from the ground up

Sparked an increased revenue growth of 30-45% which enabled business expansion into the west coast market TAYLOR SMITH STUDIO

Optimized web presence (www.abstractmodern.com), launched annual art open house event promotional campaign including marketing collateral and email marketing, and constructed social media presence via Instagram and Facebook

Designed campaign messaging and content enabling expansion into Carnival Cruise Lines increasing revenue by 65-72% MARKETING & COMMUNICATIONS LEADERSHIP

VOLVO GROUP 1/2006 – 3/2016

MARKETING & COMMUNICATIONS MANAGER – VOLVO GROUP NA 6/2014 – 3/2016

Led multi-faceted marketing plan for GTT North America with management of internal staff and external agencies to support business development initiatives through campaign creation, execution, and media channels

Led 2-year Brand Marketing initiative including design of the project communication plan, employee communications, and project management of team deliverables and stakeholder engagement to build and deepen effectiveness of the brand

Marketed new product launches utilizing digital, email, and direct mail marketing channels

Devised and executed video interview campaign with dealers on product and delivery quality, reliability, and customer input

Tracked, managed, and analyzed KPIs to identify and launch improvement opportunities

Researched consumer trend insights and market behaviors to ensure products met customer and dealer needs

Partnered with Sales Leadership to develop and execute comprehensive trade show programs

Generated all employee communications for 4 North American and Latin American sites including improvement of the bi- weekly newsletter distributed to 1300+ employees globally Rich Hollady. Digital Marketing & Communications Innovator 336-***-**** ********@*****.*** linkedin.com/in/richhollady Raleigh, NC GLOBAL MARKETING MANAGER – VOLVO IT 1/2010 – 6/2014

Led marketing program execution for Customer Relations and Sales teams globally with responsibility for defining, designing, directing, and deploying the marketing plan for Volvo IT, Region Americas (North and South America)

Managed brand recognition standards and compliance for global corporate communications and marketing teams

Led enterprise projects from conception through completion including the launch of 2 new mobile apps

Provided marketing support and associated collateral and materials for tradeshows, seminars, special events, customer web portals, sales promotions, service presentation materials, and social media outlets

Stayed abreast of consumer trends, market behaviors, and technologies to deepen insights and drive effectiveness

Engaged with clients to identify key requirements and managed projects including definition of project scope, development of project plan, schedule of deliverables, and status reports to clients and internal senior leadership

Marketed all “Sales-to-Order” solutions to internal and external customers throughout North and South America WEBMASTER – MACK & VOLVO TRUCKS NA 1/2008 – 1/2010

Created internal and external web communications and B2B advertising campaigns for Volvo Trucks NA and Mack Trucks including internet, intranet, and extranet, dealer sales summit, truck marketing, and social media engagement

Designed new web structure, page, and brand-aligned contextual web page images

Collaboratively developed and implemented new intranet sites through the full lifecycle of migration, updating, and uploading of all web content to new site locations PROGRAM DEVELOPER – MACK & VOLVO TRUCKS NA 1/2006 – 1/2008

Researched and conducted executive presentations on new product design and development technologies

Project Manager of the design and implementation of product presentations and training programs across the division

Created and maintained all training materials for new design and functions training programs, parts and engine development, and all new product campaigns

ADDITIONAL WEB & GRAPHIC DESIGN EXPERIENCE

RED STONE CREATIVE 2005 – 2011

THE COURIER-TRIBUNE 2001 – 2005

EDUCATION

WESTERN GOVERNORS UNIVERSITY Bachelor of Science, Marketing Management RANDOLPH COMMUNITY COLLEGE Associate of Applied Science in Advertising & Graphic Design CERTIFICATIONS & ASSOCIATIONS

COMPUTING TECHNOLOGY INDUSTRY ASSOCIATION CompTIA Project + Certification AMERICAN MARKETING ASSOCIATION Member

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