Senior Graphic Designer / Art Director

IMRAN PAYAK

Art Director

Work

Experience

+91-992******* / ******@*****.***

Profile We see our lives, we connect with our world through surfaces and screens, no matter what the scale. We are connected more then ever before. To be a memorable link in the human connection we need to have a story that is memorable too. If you have something to sell, I have the story to tell through image and through imagination.

• 12+ years of experience in communications via ATL, BTL and UI.

• Domain expertise in Brand Development and Corporate Identity Procedure.

• Ideation, brainstorming, concept board, design, motivational team management.

• Concept to Campaign delivery.

• Client management.

• In depth knowledge of design softwares.

• Core competency in still photography.

• In depth knowledge of print processes / pre press and web technologies. Responsible for leading creative department and maintaining consistant visual identity across touchpoints worldwide. Supervised creative & production teams in the development of unique promotional materials. Determined timelines and project hours required to complete jobs. Conceptualized brand campaigns. Directed actionable concepts and ideas to junior creative teams. Managed team of designers.

Core responsibility include leading re-branding process of Arvind group on visual side. Providing creative marketing and branding support to all businesses of Arvind group which includes Infrastructure, Engineering, Telecom, Textiles, Arvind Internet Ltd., Arvind Lifestyle Brands (Leading international brands - Tommy Hilfigure, GAP, Gant, Us Polo, Sephora, etc.) Responsible to maintain brand image of Arvind group at all touch points accross locations. Responsible for managing and drafting visual brand standards for internal and external communication design. Managing team of designers, presentation specialists and web designers. Being part of shared services responsible for providing marcom design and creative support to onshore and offshore businesses of eClerx. 2017 - 2019

GEP World Wide

Sr. Marketing Manager -

Branding & Design

2015 - 2017

Arvind Limited

Sr. Art Director

2014 - 2015

eClerx Services Ltd.

Art Director

Work

Experience

Education

Software

Skills

Lead the creative direction of high profile brands such as Corvi, Treen Technologies, Godrej Infotech, Green Air Technologies, Photoquip etc. Provided innovative concepts and photo art direction. Seamlessly coordinated and directed all photo shoots. Managed vendor relationships and approved press checks. Innovatively redefine design briefs to meet the constraints of cost, time and client requirements. Cultivate, develop and liaise the relationships with internal, external design / production agencies. Leverage and contribute to all design team resources, skills and equipment. Brands developed and worked on

ICICI Credit Cards

JC Paris (UK)

Tesutto Fashion (UK)

Akida Holdings (US)

Xicom Logistics (Dubai)

Applied Arts & Graphic Design

HTML5 - CSS 3

Commerce From Mumbai University

Mass Media Communication

Illustrator

Photoshop

InDesign

XD

HTML 5

CSS 3

Dimention

After Effects

Premior Pro

Diploma

Certificate

Bachelor

Masters

Adobe Creative Cloud

Web Technologies

2008 - 2014

Pen & Inkling

Art Director

2007 - 2008

Softech

Sr. Graphic Designer

IMRAN PAYAK

Art Director +91-992******* / ******@*****.***

Awards 2011 - Brands of the World

Bronze for Identity development

2013 - Brands of the World

Bronze for Identity development

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