AALEXA DIFELICE D

Skills &

Software

Graphic Design

UX/UI Design

Brand Identity

Digital Design

Print Design

Package Design

Editorial Design

HTML/ CSS/ JS

Prototyping

Microsoft Suite

Adobe Creative Suite

Axure RP Prototyping

Quantitative A/B Testing

Qualitative User Testing

Design Strategy

Collaborative Work

Leadership Skills

Ps Ai Id Xd Ae Pr

OCAD University, Toronto, ON, Canada

Bachelor of Graphic Design (BDES)

2020

Canadian Tire Corporation, Toronto, ON, Canada

UX Designer- Digital Product Design Research

2019

Canadian Tire Corporation, Toronto, ON, Canada

UX Design/ Research- Digital Content

Volunteer

Canadian Tire Jumpstart Charities, Toronto, ON, Canada Luke Wilson Toronto Jumpstart Games

Freelance Graphic Design

Designer

• Curated A/B quantitative testing for various departments within the corporation including Digital Content, E-commerce Merchandising, Triangle Loyalty, development projects and the mobile app and website. Analytical data collected from the tests, resulted in permanent implementations on the website.

• Curated qualitative user tests, reports of ndings, and recommendations for improvement for various departments within the corporation including Digital Content, the mobile app and website.

• Assisted in facilitating the usability group meetings occurring twice a week.

• Executed UX design work for development projects within digital content for the mobile app and website.

• Curated 25 qualitative user tests, reports of ndings, and recommendations for improvement for various departments within the corporation including Digital Content, E-commerce merchandising, Triangle Loyalty, the mobile app/ website and competitor comparison.

• Designed a logo and performance icon badges for the tire and wheels category of the website and mobile app automotive re-design. Resulted in increased visibility of performance rating for consumers who purchase tires.

• Created prototypes and wire-frames for the website and mobile app. Resulted in utilization during the design process for the automotive re-design.

• Assisted in facilitating the usability group meetings occurring twice a week.

• Curated a presentation and workshop on different types of UX research for colleagues of CTC. Resulted in increased knowledge and exposure to the different methods of user research available for colleagues to use.

• The event hosted 400 children from Grades 6-8, and provided them with the opportunity to participate in a fun day of sports to help build teamwork skills and interact with others. They also had the opportunity to meet and interact with Olympic and Paralympic Athletes.

• Tasks consisted of set up, registration, assisting with activities and games and being a team lead for an assigned group of children participating in the event. 2018

•Designed and produced decorative interior and exterior paintings for homes in a variety of formats for clients.

•Designed bridal shower and wedding invitations for clients. 2018

2014-Present

Graphic Designer UX Designer

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Work Experience

Education

I am a creative mind that is always striving to

design something innovative by exhibiting

new perspectives within my work.

I am hardworking and team-oriented with a

strong passion for within Graphic Design, UX

Design and UX Research.

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Contact this candidate