Store Manager Sales
Resume:
KRISTINA EDMONSTON
ABOUT
Accomplished Manager experienced in sales, retail, merchandising and
marketing. Customer focused; consistently meets and exceeds sales targets. Reliable team leader and effective communicator .
EXPERIENCE
Victorinox Swiss Army - Store Manager
2020-Present
Victorinox Swiss Army - Flagship Assistant Store Manager 2016 - 2020
Customer Service: Building a strong client base through outreach and customer service. Converting walk-ins to repeat clients. Going above and beyond for customers to create the best possible experience with the brand. Takes responsibility for escalations from start to finish. Works closely with colleagues at corporate level, warehouse, and repair centers to ensure a positive outcome.
Sales: Consistently top seller company wide on weekly and monthly basis. # 1 seller company wide for 2017. Uses product knowledge to expertly speak on Travel Gear, Timepieces, Fragrance, Cutery, and Pocket Tools. Works closely with customers in a consultative sales environment. Training and Coaching: Interviews, hires and trains associates in product knowledge and selling techniques. Holds staff meetings in product knowledge and sales approach, conducts on the floor observations and touch bases with staff. If necessary, consults with underperforming staff. Consistently communicates with other Store Managers, Operations Supervisor and Public Relations to facilitate cohesive company standards. Merchandising Specialist: Leads the store in implementing visual directives from Switzerland. Designs and executes floor sets. Maintains Swiss Brand Standards through all product categories. Analyzes product sell through and adjusts accordingly to increase revenue.
Administration: Opening/closing store, banking, staff scheduling, payroll, inventory control, monthly cycle counts, analysis of business through reporting. Develops yearly store budget in conjunction with Store Operations Supervisor. Completes forecasting for upcoming product launches. Special Projects: In 2018 was sent to the Toronto Store for two weeks to train and coach staff and merchandise the store. Increased sales to 9% over Forecast for that month. Sent in 2019 to the Rockefeller Center store for two weeks to train and coach staff and merchandise the store. Increased their sales to 18% over Forecast for that month
Bergman Luggage - Assistant Manager
2012 - 2016
Customer Service: Built customer base through attentive service. Educated customers on luggage quality, packing techniques, and travel tips. Built strong relationships with various brand representatives in order to serve customers efficiently and with great care.
Merchandising Specialist: Collaborated with various store managers in the company to produce clean and methodical floor sets for my own store, and other stores in the Western Washington Region. Rotated merchandise according to best selling brands, lines, new products. Analyzed product sell-through and adjusted merchandise accordingly to increase revenue. Administration: Opened/closed stores, banking, staff scheduling, payroll, inventory control and management, analysis of business through weekly and monthly reporting.
Sales: Led my teams in sales. Increased personal sales 10% year over year consistently.
Product Knowledge: Built an expert level knowledge on all products for various luggage brands, travel accessories, leather goods, briefcases, lifestyle brands, and designer sunglasses.
Startup and Opening New Store: Oversaw and Merchandised newest store opening in 2015.
Coaching and Development: Interviewed, hired, and trained new staff. Promoted several staff members from Associates to Key Holders. New York, New York
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SKILLS
Areas of Expertise: Customer
retention, promotions, events,
merchandising, data analysis,
people management,
communication, adaptability.
Product Knowledge: Trained in
Victorinox, Tumi, Rimowa,
Samsonite, Eagle Creek,
TravelPro, Andiamo, Pathfinder,
Knomo London, Knirps, Briggs &
Riley, Brics, Lipault, Lewis & Clark,
Herschel, The North Face,
Timbuk2, Dakine, Thule, London
Fog, Johnston & Murphy, Boconi,
Bosca, Jack Georges, Zero
Halliburton, Hartmann, Claire
Chase,, Delsey, Pacsafe, Ricardo
Beverly Hills, Ted Baker,
Baggallini, Voltage Valet,
Ray-Ban, Chopard, Maui Jim,
Oakley, Police, Gucci, Carrera,
Jane Iredale, Blinc, & Eminence
Organic Skin Care. Strong
product knowledge and
retention.
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