Manager Sales

Executive Profile

Accomplished & result-oriented Business Leader with rich experience

of 20+ years including 1 year of entrepreneurial experience in driving large engagements within start-up, turnaround & rapid-changing environments

Worked in top FMCG, Foods/Beverage Companies in India & Middle East International Exposure: US, UK, France, China, Hong Kong, UAE, Oman, Qatar, Saudi Arabia, Sri – Lanka, Thailand

Established & sustained relationship with key accounts such as Modern Trade, Eating & Drinking Channel, Travel, Institution, Entertainment & At work Channels etc. for increased revenue, category growth and increased market share Experienced in managing emerging channels like ecommerce for grocery retail like Amazon, Big Basket, Goffers

Keen strategist & implementer with a strong business acumen; skilled in setting strategic goals, making decisions, building & analyzing business plans with key focus on ROI

Excellent track record of instituting state-of-the-art technology systems to execute various programs & turning around performance of startups with career dotting capacities like Director, Co-Founder & COO Skilled in Distribution Management for FMCG Products Nationally including General Trade/Food Service/Modern Trade & Category Management & Deliverables in Beverages, processed Foods and Gourmet Experienced in Industrial Sales like private label operations from NPD to commercialization of the project

Built modern trade business for Del Monte in PAN India right from scratch & achieved significant business of INR 100 Cr. Excellent in undertaking analysis of business performance / bottlenecks to make strategic decisions by the management; skilled in formulating future objectives & operational policies / procedures on performance and production areas for the organization Delivered customer-centric operations & ensured customer satisfaction by achieving service quality norms; interfaced with clients for suggesting the most viable product range; cultivated relations with them for securing repeat business

Enterprising and dynamic person with a strong will to win; possess strong planning, analytical & problem-solving skills; excellence in identifying, recruiting, mentoring & directing cross-functional leadership teams and leading them to deliver results

Certifications

Certificate Programme in Strategy in International Business from IIFT, Delhi in 2019

Digital Marketing Certification from MSME 2019

Leading High Performance Team from ISB (Mohali Campus), Nominated by Field fresh Foods

Customer Relationship Management (CRM) in Saudi-Arabia MS Office from Datapro with Proficiency in Excel, PowerPoint, SAP Trainings/ Workshops Attended

Attended:

o High Impact Presentation by Dale Carnegie Training - Workshop o Situational Team Leadership by Ken Blanchard

o Crucial Conversations by Vital Smarts

Key Impact Areas

Education & Credentials

MBA (Marketing) from Mangalore

University, Mangalore in 1997

B.A. (Economics) from Mumbai

University, Mumbai in 1995

Soft Skills

RAJESH MENON

Senior Level Professional

Sales & Marketing/Business Development/ Distribution Management, P& L

http://linkedin.com/in/rajesh-menon-750640a

**********@*****.*** +91-999*******/ 981-***-****/ +91-11-264**** Strategic Business

Planning &

Leadership

P&L

Accountability

Strategic Alliances

& Partnership

Key Account

Management

Channel/

Distribution

Management

Process Quality

Enhancements

& Optimization

Modern Trade/

Category

Management

Business Growth

and Expansion

Team Building

/Trainings

Contract/Vendor

Management

Key

Skills

New Set-ups &

Launches

Budget,

Forecasting &

Cost Control

o Finance for Non- Finance

o Workshop on Leadership conducted by FICCI in Delhi and Product Recall

& Food Traceability in Food Industry conducted by SGS o Asia –Pacific Conference (Red Bull GMBH) in Dubai o Cleared Training of Brands & Packages in Saudi Arabia Career Timeline

Feb’97-

Mar’03

Apr’03-

Dec’05

Feb’06-

Oct’07

Feb’08-

Oct’08

Nov’08-

Jun’17

Jul'17-

Feb'19

Since

Feb'19

Entrepreneurial Experience

Since Feb'19: HRSM Foods Pvt. Ltd., New Delhi as Co- founder & Director Key Result Areas:

Providing overall leadership & management to strategize and operationalize business plans to achieve business and financial targets with a cross-functional team of 4+ members Directing end-to-end Business Operations of monofloral honey & bee products in domestic & international markets including brand strategy & go to market plan for product design & aesthetics, procurement of RM & PM, vendor management, logistics, financial planning & cash flow management Leading the initiative on fundraising from angel investors & private equity firm Spearheading P&L activities; impacting organisation profitability through effective strategic and tactical management decisions and new business development

Establishing & implementing long-term growth strategy to maximize ROI for various product portfolios Managing budgets, sales forecasts & reports accordingly as per business plans & requirements Managing sales administration, distribution, marketing, ATL/BTL activities, merchandising activities Steering business planning & performance management of channel partners, including development and execution of joint sales plans; developing and appointing new channel partners to expand product reach in the market Reinvigorating the company and revamping the business model & strategy to build a more responsive & market-driven organization; developing plans/ internal controls/ SOPs to take the business to next Devising turnaround strategies towards assigned markets, thereby increasing turnover & capturing market share Ensuring achievement of KPIs in terms of productivity, operating efficiency, cost & customer service Forecasting material demand in the market to ensure availability of stock as per market demand; liaising with other verticals like Focus Product, Project Sales, Services, and Service to Customers Identifying areas for growth and creating product-line roadmaps to help drive adoption of the product, conducting research on customer feedback, in-depth analysis of key performance indicators, and capturing metrics of the product Conducting competitor analysis for keeping self-updated with market trends & competitor moves to achieve market share Heading the overhaul of customer segmentation, brand positioning and communications strategies that helps the brand to connect more emotively to consumers and increase loyalty Planning & designing solutions for customer complaints & escalations that impact revenue and gross profit; liaising with C-level executives to build relationships and increasing business longevity and revenues Playing a key role in staffing, recruiting, training, performance management Professional Experience

Jul'17-Feb'19: Monster Energy India Pvt. Ltd. (JV with Hindustan Coca Cola Beverages Pvt. Ltd.) as Director- National Key Accounts, Delhi

Significant Contributions:

Established the key account business from scratch and headed entire National Key Account Business like Modern Trade, Eating & Drinking Channel, Travel, Institution, and Entertainment & at work channels in coordination with Key Account Team of HCCB & Customer to deliver superior results Provided strategic direction to HCCB Key account teams on Energy Drink Category and how to get optimum results with resources at hand

Administered negotiations of business agreement & cross functional interaction with all support functions (Supply Chain, Finance, Marketing, Revenue Management, Legal of HCCB Team & Monster Internal) Trained HCCB & Bottler Team on Monster Best Practices Across the Globe Nov’08-Jun’17: Field Fresh Foods Pvt. Ltd. (Del Monte Foods Business), Gurgaon/Delhi Growth Path:

Nov’08-Jun’13 as Deputy General Manager / Head-Modern Trade Jun’13-Aug'16 as General Manager/Head Modern Trade & Private Label/Ecommerce Jun'16-Jun'17 as General Manager/Regional Manager/North Significant Contributions:

Headed Sales & Operations for entire channels like Food Service/General Trade/Modern trade and expanded the annual turnover from 120 Cr. to 200 Cr. with a team of 100 people Acquired Market share of 10% in ketchup and sauces and 25% share in pasta in major key accounts like Big Bazaar and Wal-Mart

Successfully set-up the modern trade business for Del Monte from 0 to 100 cr. Initiated private label initiatives for the company in Beverage & Culinary space in Modern Trade Commenced ecommerce business with activation of Amazon, Big Basket, Gofers and many more ecommerce companies Feb’08-Oct’08: Alchemist Ltd., Delhi as General Manager (Sales & Marketing) Significant Contributions:

Set up retail and HORECA Sales & Distribution Model in PAN India Led Sales & Marketing Functions of Institutional & Retail Sales of processed Chicken & Meat Products in cold chain environment and established Cold Chain Distribution model on Pan India basis Successfully launched 10 Republic of Chicken outlets in Delhi, alternatively built a new revenue stream for frozen products in HORECA, Modern Trade Channel for Branded Chicken Products, and industrial sales like Private Label Operations from NPD to commercialization of the project

Previous Experience

Feb’06-Oct’07: Kohinoor Foods Ltd., Delhi as Manager (Sales - National) for Food Division Apr’03-Dec’05: Narang Hospitality Services Pvt. Ltd., Bangalore as Cell Head (Bangalore) Feb’01-Mar’03: Coca –Cola Bottling Company of Saudi Arabia, Riyadh as Area Sales Manager (Riyadh) Feb’97-Oct’00: Hindustan Coca-Cola Beverages Ltd., Mumbai as Sales Officer (Mumbai) Personal Details

Date of Birth: 25th February 1973

Address: 349, Asian Games Village, New Delhi– 110049 Passport No.: J0042281

Languages Known: English, Hindi, Marathi, Kannada, Arabic and Malayalam

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