Phillip Lau
**********@****.***
EDUCATION
University of California, Los Angeles
Bachelor of Arts, Communication Studies
Los Angeles, CA
September 2017 – December 2019
Cumulative GPA: 3.88
Honors: magna cum laude Dean’s Honor List
Relevant Coursework: Computer-Mediated Communication, Decoding Media Strategies, Group Communication, Communication Research, Understanding of Digital Media
Yonsei University
Mass Communication
Seoul, South Korea
August 2019 – December 2019
University of California Education Abroad Program (UCEAP) Diablo Valley College
Economics
Pleasant Hill, CA
August 2014 – May 2017
Cumulative GPA: 4.0
Honors: Dean’s Honor List
EXPERIENCE
Baria
Social Media & Marketing Coordinator Intern
El Sobrante, CA
January 2019 – January 2020
Utilized social media platforms to carefully tailor creative ads that increased brand recognition and promoted sales events
Integrated market research and user feedback to better understand and represent the voice of our clientele, increasing product adoption by 15% and audience engagement by 30% within three months
Applied strong research and web analytics to monitor consumer demographic usage data using Google Analytics Le Cheval
Manager
Walnut Creek, CA
June 2014 – February 2019
Increased sales volume by 25% in six months through enhanced knowledge of inventory and by creating vendor relationships
Maintained a team of over 20 using effective communication to build relationships and ensure clients a fine dining experience
Analyzed prospective employees in the hiring process and trained entry-level staff for increased productivity
Implemented innovative changes to menu and staff responsibilities that improved overall workflow efficiency LEADERSHIP
Alpha Phi Omega
Fellowship Vice President
Los Angeles, CA
April 2018 – June 2019
Developed leadership and provided resourceful service to the community through participation of chapter-sponsored events
Improved time and project management skills for meeting tight deadlines through campus and community missions
Demonstrated outstanding administrative assistance and organized marketed events that increased membership by 18%
Assisted in public relations projects and maintained a mindful environment by addressing harmful actions and behaviors that did not represent our core values
Undergraduate Communication Association
Networking Representative
Los Angeles, CA
February 2018 – June 2019
Furthered professionalism and success in the field of communication and helped students develop an invaluable network with professionals and other members through media outreach
Collaborated with a team and provided excellent customer service which resulted in positive evaluations from patrons
Exercised knowledge of business and the marketplace to expand the network and curate meaningful interactions SKILLS
Computer: Proficient in Microsoft Office Suite, Google Suite, Google Analytics, and Facebook Advertising
Social Media: Proficient user of various Social Networking Services (SNS)