DIONNA CHAMBERS
Marketing Manager
**** - ******* ********* *******
WearLilu
I execute brand goals and initiatives through strategic online marketing and creative social media planning by providing the following services: Evaluate financial expenditures through targeted key performance indicators, research and development appropriations, return on investment, and profit/loss projections Run viral marketing campaigns through influencer/blogger program, email marketing, paid ads on Instagram and Facebook, affiliate programs, and brand website. Identify and produce relevant events for brand exposure, lock in key industry partners, and manage digital footprint on-site at various events Manage customer brand experience through development of online initiatives including: social media giveaways, sales programs, reviews, etc. 2016 - 2020 Marketing Manager Consultant
Moet Hennessy USA
I worked with the West Coast Business Development Director to develop a strong marketing strategy through event production and program ideation to further sales goals and brand exposure.
Full Service Event Production - General planning, venue selection, vendor management, staffing, load-in and load-out, logistics, etc
Project and Program Management - Act as communication coordinator for current programs
(example: Liquor.com partnership), managing and foregoing new on-premise account relationships, offering new program ideas that further the brand’s key marketing goals Program and Event Ideation - Creating new & revising current programs/events, contributing to social media and digital program ideation
Program Analysis - Basic to extensive recapping, gathering relevant media impression statistics, Implementing valuable sales numbers, competitive brand analysis, accessing ROI, assessing overall value for brand participation
2012-2016 Event Producer
Strategic Group
I managed and produced events under Strategic Group for their main client on record, Moet Hennessy and covered brands such as: Moet and Chandon, Hennessy, Belvedere, Glenmorangie, and 10 Cane Rum.
Managed single events and regional tours for various brands under the portfolio. Selected and managed staff as well as conducted on-site brand trainings Completed event and tour recaps within 24 hours post events inclusive of KPIs and professional photos
Maintained relationships with vendors and accounts for repeat events and activations 2011 - 2012 Creative Executive Assistant
WET Design
I served as a multifaceted Executive Assistant who supported the CEO with basic administrative duties to program ideation and execution on special projects. I also utilized strong communication and writing skills to create and maintain both company and client relationships. Assisted CEO of company with scheduling appointments, managing calendar, coordinating travel, submitting expense reports
Contributed creative ideas to various projects in Entertainment, Public Relations, and Business Development
Coordinated and planned events on behalf of CEO and company Represented CEO as a Communications Liaison by drafting letters, editing speeches, and other correspondence
2010 - 2011 Marketing Assistant
Screen Actors Guild
I assisted the Senior Manager of Affirmative Action and Diversity produce various high profile entertainment programs and events
Supported marketing initiatives through direct email outreach to: publicists, agents, and managers to increase diversity in Hollywood TV & Film projects Event production efforts included: organizing event sets, directing celebrity talent, audience control, and monitoring stage
Contributed creatively to appropriate projects and managed them thereafter on behalf of the Senior Manager
Performed administrative duties for Senior Manager such as: sending emails, making phone calls, and writing letters to various clients
WORK EXPERIENCE
Los Angeles, CA
adbwu1@r.postjobfree.com
linkedin.com/dionnachambers
ABOUT ME
I am a Marketing professional with over 8 years
of experience in various marketing roles. As a
passionate communicator, I develop strong
relationships with co-workers and clients. My
strong network allows me to produce an
impressive ROI coupled with the my ability to
thrive in diverse professional roles. I have an
immense drive for success and stop at nothing
to exceed company and client goals. To say I
am passionate would be an understatement.
EDUCATION
2006-2011
University of California, Los Angeles
BA in Sociology and Communications
SKILLS
Brand Strategy
Business Development
Social Media Strategy
Influencer Marketing
IG Wizard
Event Production
Management
Content, Digital, and Direct Marketing
Networking
Public Speaking
Effective Writing, Copy Editing and Pitching
Client and Media Relations
PR Strategy