MARKET RESEARCH ANALYST
Research professional with 3 years of experience in market research across different sectors including CPG, Pharmaceutical, Medtech, Biotechnology, and Insurance. Focus on Qualitative and Quantitative research across various geographies with expertise in Market Strategies, Competitive Intelligence, and Customer satisfaction survey. Exceptional ability to conduct Secondary Research and highly skilled in conducting Primary Research (CATI and CAWI) via structured or unstructured questionnaires/DGs (discussion guide). Demonstrates proficiency in questionnaire design. Skilled in questionnaire designing. Proven ability to work independently as well as cohesively with a cross-functional teams and external vendors.
Advanced MS Excel
Freelancer Toronto, Canada
August 2019 – Ongoing
Working on various usability test for websites and mobile app including functionality test, prototype testing, surveys.
Worked on moderated as well as unmoderated tests such as session recordings, phone/video interview.
Research Analyst Gurgaon, India
Netscribes Pvt. Ltd. May 2016 –May 2019
Ensured timely preparation of comprehensive syndicated and customized market research reports on different industries including insurance, CPG, pharmaceutical, medical devices, and biotechnology for many international clients in various geographies including North America, Europe, Middle-East and Asia.
Reports included estimation and forecast of market size and segmentation; collection of data on consumers, pricing and reimbursement, analysed factors affecting the industry including driving factor, challenges, opportunities, regulatory, etc. Identified industry trends and competitive forces existing in the market.
Based on the client’s needs, study objectives and anticipated format of findings, accurately designs questionnaire and when it was approved by the client, used it as a primary research tool.
Developed storyboard, presentation of findings and used analytical skills (Excel, VBA) to interpret data into actionable insights and present it in MS PowerPoint or Excel Dashboard
Completed over 7 consulting projects that involved competitive intelligence including SWOT analysis, company shares analysis, comparative analysis, positioning and ranking, distributor assessment, brand health, and customer satisfaction surveys, company/customer profiling, and medical content writing.
Analyst Bangalore, India
Infiniti Research May 2015 –May 2016
Delivered research findings in the form of syndicated market research reports. Worked on the healthcare domain (Pharmaceutical and Medical devices.)
Conducted extensive primary and secondary research; provided comprehensive conclusions and actionable recommendations.
Associate Analyst Hyderabad, India
Global Data Research Center Aug 2013 –May 2015
Worked on product profiling, data validation, pipeline assessment and competitive analysis of pharmaceutical products.
Maintained and updated the key data fields along with complete information on drug profiles (mergers, acquisitions, licensing, collaborations, grants, clinical activities, and latest news).
Provided validation of reports going to clients based upon different parameters including indication, therapy area, stage of development, drug origin, and molecule type.
Masters in Technology, Biotechnology - Amity University, India 2013
Bachelors in Technology, Biotechnology - Kurukshetra University, India 2011
Received “Spot Award” for building the marketing deck that has helped Netscribes to get renowned clients.
Certified with Advanced Excel
Certified with Power Bi
Call Campaign Volunteers Toronto, Canada
Volunteer Toronto Sep 2019 – Feb 2020
Calls and Emails schools, non-profit organizations and other key contacts to inform them to upcoming fall campaigns. Keeps clear records of communication using MS Excel.