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Market Research Analyst

Location:
Toronto, ON, Canada
Salary:
CAD 55K-60K
Posted:
February 21, 2020

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Resume:

ELISHA CHHABRA

*** **** ****** *, *******, ON M*V 1K5 • 416-***-**** • adbwsz@r.postjobfree.com

MARKET RESEARCH ANALYST

Research professional with 3 years of experience in market research across different sectors including CPG, Pharmaceutical, Medtech, Biotechnology, and Insurance. Focus on Qualitative and Quantitative research across various geographies with expertise in Market Strategies, Competitive Intelligence, and Customer satisfaction survey. Exceptional ability to conduct Secondary Research and highly skilled in conducting Primary Research (CATI and CAWI) via structured or unstructured questionnaires/DGs (discussion guide). Demonstrates proficiency in questionnaire design. Skilled in questionnaire designing. Proven ability to work independently as well as cohesively with a cross-functional teams and external vendors.

KEY COMPETENCIES

Secondary Research

Primary Research

Market Analysis

Competitive Intelligence

Market Segmentation

Trend Analysis

Outlook

Advanced MS Excel

Market Sizing

MS PowerPoint

MS Word

VBA

Forecasting

Questionnaire Design

Market Strategies

PROFESSIONAL EXPERIENCE

Freelancer Toronto, Canada

August 2019 – Ongoing

Working on various usability test for websites and mobile app including functionality test, prototype testing, surveys.

Worked on moderated as well as unmoderated tests such as session recordings, phone/video interview.

Research Analyst Gurgaon, India

Netscribes Pvt. Ltd. May 2016 –May 2019

Ensured timely preparation of comprehensive syndicated and customized market research reports on different industries including insurance, CPG, pharmaceutical, medical devices, and biotechnology for many international clients in various geographies including North America, Europe, Middle-East and Asia.

Reports included estimation and forecast of market size and segmentation; collection of data on consumers, pricing and reimbursement, analysed factors affecting the industry including driving factor, challenges, opportunities, regulatory, etc. Identified industry trends and competitive forces existing in the market.

Based on the client’s needs, study objectives and anticipated format of findings, accurately designs questionnaire and when it was approved by the client, used it as a primary research tool.

Developed storyboard, presentation of findings and used analytical skills (Excel, VBA) to interpret data into actionable insights and present it in MS PowerPoint or Excel Dashboard

Completed over 7 consulting projects that involved competitive intelligence including SWOT analysis, company shares analysis, comparative analysis, positioning and ranking, distributor assessment, brand health, and customer satisfaction surveys, company/customer profiling, and medical content writing.

Analyst Bangalore, India

Infiniti Research May 2015 –May 2016

Delivered research findings in the form of syndicated market research reports. Worked on the healthcare domain (Pharmaceutical and Medical devices.)

Conducted extensive primary and secondary research; provided comprehensive conclusions and actionable recommendations.

Associate Analyst Hyderabad, India

Global Data Research Center Aug 2013 –May 2015

Worked on product profiling, data validation, pipeline assessment and competitive analysis of pharmaceutical products.

Maintained and updated the key data fields along with complete information on drug profiles (mergers, acquisitions, licensing, collaborations, grants, clinical activities, and latest news).

Provided validation of reports going to clients based upon different parameters including indication, therapy area, stage of development, drug origin, and molecule type.

EDUCATION

Masters in Technology, Biotechnology - Amity University, India 2013

Bachelors in Technology, Biotechnology - Kurukshetra University, India 2011

ACHIEVEMENTS

Received “Spot Award” for building the marketing deck that has helped Netscribes to get renowned clients.

PROFESSIONAL DEVELOPMENT

Certified with Advanced Excel

Certified with Power Bi

VOLUNTEERING

Call Campaign Volunteers Toronto, Canada

Volunteer Toronto Sep 2019 – Feb 2020

Calls and Emails schools, non-profit organizations and other key contacts to inform them to upcoming fall campaigns. Keeps clear records of communication using MS Excel.



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