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Social Media, Marketing, PR

Mountain View, CA
February 22, 2020

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Wenfang “Monica” Shi

DOTA* player, Asian gourmet chef

Mountain View, CA 773-***-****


Northwestern University, Medill School, Evanston, IL Dec. 2019 Master of Science in Integrated Marketing Communication China Foreign Affairs University, Beijing, China Jul.2017 Bachelor of Economics in International Economics and Trade Minor in Diplomacy WORK EXPERIENCE

Graduate Analyst, Argonne National Lab/ Northwestern University, Evanston, IL Oct 2019- Present

- Led the creation of invitation emails in 10 batches to over 1000 scientists in the Computing Facility with CVent, and received over 45% response rate.

- Extracted and performed data analysis for 500 survey results, formed insights and suggestions.

- Managed client by maintaining a good conversation and drafting emails for status report and deliverables. Market Research Intern, Home Partners of America, Chicago, IL June.2019- Aug. 2019

- Worked alongside functional leaders from marketing, service, and operations to develop an actionable and detailed launching strategy for the real estate company

- Conducted interviews with 6 homebuyers to test the messaging and gather feedback and extracted insights

- Designed and analyzed surveys with SPSS from over 2,000 individuals and extracted insights to support launch strategies, in aspects of target audience, pricing, and communication

- Delivered presentation on product adjustments and launch strategy base on the primary and secondary research to 15 executives from both HPA and Realogy (the real estate agency company HPA was working with) Account Executive, Mega, Beijing, China Dec. 2017- June. 2018

- Built and nurtured relationships with 50+ media associates from across the country to ensure good media collaboration and increase brand exposure at low costs

- Managed accounts by developing detailed plans and keeping track of all event and PR article timelines for Epson as well as delegating work to other team members base on interests and strengths

- Organized, planned, and executed the 2018 Epson Innovation day in the International Trade Center in Beijing, with more than 500 attendees, improved work process during the time in charge of preparing the gift packages and assigning seats and helped the team speed up the process by 20% Social Media Intern, Weber Shandwick, Beijing, China Sept. 2017- Nov. 2017

- Managed Mercedes-Benz WeChat platform by creating reports, posting, and replying to fan messages

- Strengthened media relations by communicating constantly with more than 20 editors concerning industry news

- Delivered monthly new media presentations and prepared debriefing reports for clients to make timely adjustments and gather feedback from clients


Co-Founder, Drama English, Evanston, IL Feb. 2019-present

- Founded the student organization to help improve the confidence and skills in English speaking for international students, in forms of games and acting

- Promoted the group through social media, organized offline events and posters to attract more than 50 regular participants in 3 months

Graduate Sidekick (student mentor), International Office Northwestern, Evanston, IL Mar. 2019-present

- Acclimated 30+ new students by introducing the campus, hosting mini meetings to share experience, answering questions and providing suggestions in live, study, social activities

- Planned an outdoors party for new students, promoted the activity to more than 200, twice as last year

- Delivered a presentation to 500+ new students to introduce campus resources and big events SKILLS

Microsoft Office, Tableau, SAP, SPSS, Qualtrics, Social Listening, A/B Testing, SQL, Salesforce

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