Manager Marketing
Resume:
Bikram Bir Singh
Brampton, Ontario, Canada
************@*****.***
https://www.linkedin.com/in/bikram-bir-singh-9196709/ Career Summary
Accomplished marketing professional with demonstrated commercial acumen and extensive consulting experience across functions to deliver real business impact. I am passionate about enabling change initiatives that create coordinated, aligned & impactful customer-facing strategy and execution to drive competitive differentiation. Specialized in Business Strategy, Project Management, Marketing Campaigns, Engagement Plans, Market Research. Highlights of Skills & Strengths
Strong strategic marketing, analytical, planning skills and aptitude to identify the most beneficial product mix
Ability to work in cross-functional teams to effectively handle priorities, solve problems, & handle ambiguity
Expertise in ensuring adherence to global promotion, pricing, distribution, recall & reimbursement processes
Experienced in challenging the status quo creating positive change to deliver real impact within the business
Demonstrated ability in leading collaboration of teams/stakeholders across the enterprise to create alignment Work Experience
Postal Clerk Nov 2019 – Jan 2020
Canada Post, Mississauga, Canada
Facilitated operation of material handling equipment and performed a variety of customer service activities
Supervised the sorting, scanning, sequencing of incoming mail items and documented outgoing mail items
Served as the point of contact for enabling the application of planning standards and insight generation Manager Marketing Operations (Classic and Established Products) Aug 2015 - Jul 2019 GlaxoSmithKline, Mumbai, India
Led strategic planning to formulate comprehensive, realistic & effective plans to achieve business goals
Developed annual marketing plans linked to performance goals which led to 9% increase in on-time release
Designed and executed omnichannel go-to-market campaigns consistent with direction from the brand lead
Provided support in enhancing decision-making and enabling industry-leading execution for the six brands
Served as the point of contact for enabling the application of planning standards and insight generation
Managed administrative & quality processes to provide product feedback/recommendation to management Product Manager Mar 2015 - Jul 2015
GlaxoSmithKline, Mumbai, India
Conducted research to gather market & competitive intelligence and insights about five customer personas
Outlined approach for two market research studies to understand therapy needs and brand perception
Contributed to innovation by developing capability development corporate strategy for product lines
Led the activation of the end-to-end business planning process and establish key performance indicators
Partnered in the development/execution of customer insight plan leading to a 7% rise in product cross-sales
Maintained knowledge about the market environment through landscape assessments and segmentation Assistant Product Manager Nov 2014 - Mar 2015
GlaxoSmithKline, Mumbai, India
Developed sales tool/tactics, promotion materials, and recommended product line modifications/extensions
Conducted assessments to finalize measures of success related to Go-To-Market business objectives
Maintained national and regional market performance dashboard and developed executive communications
Proactively identified key customer insights by gathering and analyzing information from different sources
Strategized long-term marketing campaigns post conducting assessments which led to 11% territory growth
Prepared business cases, inventory, product positioning plan for two new launches & assigned product lines Area Business Manager Jul 2013 - Oct 2014
GlaxoSmithKline, Delhi, India
Conducted sales forecasting & budget allocation activities to define customized solutions and resources
Recruited four new employees, implemented performance appraisals, and directed the development of team
Organized meetings/conferences/training/trade shows with assigned accounts to gain customer insights
Initiated discussions with target audience on product performance, complaints, and adverse event reporting
Led digital customer service initiatives to ensure efficient execution and led to 15% increase in engagement
Provided great customer experience by helping team acquire the therapeutic knowledge and selling skills Bikram Bir Singh
************@*****.***
Management Trainee (Future Leaders Program) Jul 2012 - Jul 2013 GlaxoSmithKline, Delhi, India
Managed product launch-lifecycle planning, budget management, forecasting & development of sales tools
Analyzed market trends, competition, environment, sales, and marketing strategies and marketing budget
Collaborated with the subject matter experts within the business & field planning teams to gain proficiency
Determined business and patient care issues to develop a compelling value proposition and creative content
Maintained competitive product databases of pricing, availability and product information for each quarter
Supported with generating internal and external presentations for seven specialized innovation projects Marketing Trainee – Business Development Feb 2012- Apr 2012 GlaxoSmithKline, Mumbai, India
Led the development of strategy & tactics for the prescriber to increase 29% brand awareness & 3% share
Supported multi-stakeholder project workstreams to monitor and report on progress and business issues Management Trainee - Market Research Apr 2011 - Jun 2011 GlaxoSmithKline, Mumbai, India
Conducted independent market perception, stakeholder and landscape study to understand diabetes market
Identified, developed and executed new messaging campaigns by situation analysis and product forecasting Field Executive – Internship Apr 2009 - May 2009
Sun Pharmaceuticals, Delhi, India
Assisted in methodical business development initiatives for 40% year on year growth of mass-market brand
Recommended changes to promotional partnership & field force structure for 100% resource optimization Awards & Accolades
Silver Award for digital marketing innovation and automation project, GlaxoSmithKline(India) 2017
Silver Award for global website design and annual business planning, GlaxoSmithKline(India) 2017
AAA Award for competency in brand detailing and promotion, GlaxoSmithKline(India) 2014
Pharma 2020: National Conference,1st Prize, Paper Presentation at IHMR(India) 2011
Contract Research in Pharma sector,1st Prize, Poster Presentation at IHMR(India) 2010
First Prize, Group Discussion at National Pharmacy Week(India) 2009 Academic Credentials
Degree Institute Canadian Equivalence Year
Post Graduate Diploma in
Marketing Management
Indira Gandhi National
Open University, New
Delhi, India
Post Graduate Diploma Jan 2014 - May 2015
Post Graduate Diploma in
Pharmaceutical Management
Indian Institute of Health
Management Research,
Jaipur, India
Bachelor’s Degree June 2010 - June 2012
Bachelor of Pharmacy Kurukshetra University,
Kurukshetra, India
Bachelor’s Degree
May 2006 - June 2010
Certificate Courses
Organization Course Year
Toronto Region Immigrant Employment Council
Qimpro College
Janssen Inc. Canada (Mentoring
Partnership)
Six Sigma (Green Belt Program)
Sep 2019 – Dec 2019
Dec 2010
World Intellectual Property Rights Organization
(WIPO)
General Course on Intellectual
Property
Nov 2010
Bikram Bir Singh
************@*****.***
https://www.linkedin.com/in/bikram-bir-singh-9196709/ 647-***-****
Feb 19, 2020
Henry Hill & Associates Inc. (HHAI)
Toronto, ON
RE: Sr. Marketing Manager, Medical Products (44-3188) Dear Hiring Manager,
With keen interest, I apply for the position of Sr. Marketing Manager as per the job posting on Indeed. I am a keen learner with a commercial and financial mindset and over seven years of experience in sales & marketing, I believe my continued exposure and experience in managing cross-functional projects along with my proven track record in managing diverse and complex high-value brands in the digital arena make me an excellent candidate for this position.
In my previous role as Marketing Manager Operations (GlaxoSmithKline Asia), I led the global strategic and operational patient support imperatives for GlaxoSmithKline’s classic and established product portfolio. In this role, I worked with global and regional stakeholders in the setting and execution of purposeful commercial strategies for seven brands which are leaders in their respective therapy areas. I ensured that the products are promoted based on science and are an answer to an unmet customer need which was established by careful evaluation of data and market research. Successful brands are developed on careful planning and seamless execution. To ensure smooth operational outcomes, I had strong, purposeful relationships with the Sales, Market Access, Medical Affairs, Regulatory, Procurement, Finance, and Compliance teams which is also a result of my natural team player attribute and ensures that we deliver optimal patient value. By using unique engagement imperatives for both internal and external stakeholders, my product portfolio grew in double digits both in terms of value and volume. Previously, I have held multiple sales and marketing positions at GlaxoSmithKline Pharmaceuticals India and managed brands in various therapy areas majorly in Cardiology, Respiratory, Urology, Allergy, Diabetology, Pulmonology, Neurology, and Nephrology. Besides ensuring that my team and I met 100% targets (quality, on-time delivery, profit, and revenue), I was responsible for developing ongoing liaison with other business units/franchises to synergize business operations. By the use of best practices, we improvised on the identification of business opportunities and delivering market development programs to further revenue and profit growth. Overseeing region focused initiatives like budget planning, allocating resources, and presenting quarterly reports were the administrative aspects of my role. This led to savings of over five thousand pounds by suitable allocation and utilization of resources at all levels.
I wish to offer my expertise to your company and aim to become an integral part of your team by offering:
Extensive experience in the development and execution of strategies for advertising, packaging, and promotion with a track record on increasing sales/profits and improving brand health in all aspects.
In-depth knowledge of managing products/brands and executing copy strategies at regional/global level
A strong passion to innovate and integrate digital marketing for identification of needs & opportunities
Demonstrated ability to analyze and interpret information, data, and regulations and make decisions using sound judgment
Strong background in pharmaceutical sales and pharmacy management Detailed information about my job duties, achievements, work experience, and qualifications can be found on my resume, attached to this application.
Thank you for your time and consideration.
Sincerely,
Bikram Bir Singh
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