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Manager Marketing

Brampton, ON, Canada
February 19, 2020

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Bikram Bir Singh

Brampton, Ontario, Canada

647-***-**** Career Summary

Accomplished marketing professional with demonstrated commercial acumen and extensive consulting experience across functions to deliver real business impact. I am passionate about enabling change initiatives that create coordinated, aligned & impactful customer-facing strategy and execution to drive competitive differentiation. Specialized in Business Strategy, Project Management, Marketing Campaigns, Engagement Plans, Market Research. Highlights of Skills & Strengths

Strong strategic marketing, analytical, planning skills and aptitude to identify the most beneficial product mix

Ability to work in cross-functional teams to effectively handle priorities, solve problems, & handle ambiguity

Expertise in ensuring adherence to global promotion, pricing, distribution, recall & reimbursement processes

Experienced in challenging the status quo creating positive change to deliver real impact within the business

Demonstrated ability in leading collaboration of teams/stakeholders across the enterprise to create alignment Work Experience

Postal Clerk Nov 2019 – Jan 2020

Canada Post, Mississauga, Canada

Facilitated operation of material handling equipment and performed a variety of customer service activities

Supervised the sorting, scanning, sequencing of incoming mail items and documented outgoing mail items

Served as the point of contact for enabling the application of planning standards and insight generation Manager Marketing Operations (Classic and Established Products) Aug 2015 - Jul 2019 GlaxoSmithKline, Mumbai, India

Led strategic planning to formulate comprehensive, realistic & effective plans to achieve business goals

Developed annual marketing plans linked to performance goals which led to 9% increase in on-time release

Designed and executed omnichannel go-to-market campaigns consistent with direction from the brand lead

Provided support in enhancing decision-making and enabling industry-leading execution for the six brands

Served as the point of contact for enabling the application of planning standards and insight generation

Managed administrative & quality processes to provide product feedback/recommendation to management Product Manager Mar 2015 - Jul 2015

GlaxoSmithKline, Mumbai, India

Conducted research to gather market & competitive intelligence and insights about five customer personas

Outlined approach for two market research studies to understand therapy needs and brand perception

Contributed to innovation by developing capability development corporate strategy for product lines

Led the activation of the end-to-end business planning process and establish key performance indicators

Partnered in the development/execution of customer insight plan leading to a 7% rise in product cross-sales

Maintained knowledge about the market environment through landscape assessments and segmentation Assistant Product Manager Nov 2014 - Mar 2015

GlaxoSmithKline, Mumbai, India

Developed sales tool/tactics, promotion materials, and recommended product line modifications/extensions

Conducted assessments to finalize measures of success related to Go-To-Market business objectives

Maintained national and regional market performance dashboard and developed executive communications

Proactively identified key customer insights by gathering and analyzing information from different sources

Strategized long-term marketing campaigns post conducting assessments which led to 11% territory growth

Prepared business cases, inventory, product positioning plan for two new launches & assigned product lines Area Business Manager Jul 2013 - Oct 2014

GlaxoSmithKline, Delhi, India

Conducted sales forecasting & budget allocation activities to define customized solutions and resources

Recruited four new employees, implemented performance appraisals, and directed the development of team

Organized meetings/conferences/training/trade shows with assigned accounts to gain customer insights

Initiated discussions with target audience on product performance, complaints, and adverse event reporting

Led digital customer service initiatives to ensure efficient execution and led to 15% increase in engagement

Provided great customer experience by helping team acquire the therapeutic knowledge and selling skills Bikram Bir Singh

Management Trainee (Future Leaders Program) Jul 2012 - Jul 2013 GlaxoSmithKline, Delhi, India

Managed product launch-lifecycle planning, budget management, forecasting & development of sales tools

Analyzed market trends, competition, environment, sales, and marketing strategies and marketing budget

Collaborated with the subject matter experts within the business & field planning teams to gain proficiency

Determined business and patient care issues to develop a compelling value proposition and creative content

Maintained competitive product databases of pricing, availability and product information for each quarter

Supported with generating internal and external presentations for seven specialized innovation projects Marketing Trainee – Business Development Feb 2012- Apr 2012 GlaxoSmithKline, Mumbai, India

Led the development of strategy & tactics for the prescriber to increase 29% brand awareness & 3% share

Supported multi-stakeholder project workstreams to monitor and report on progress and business issues Management Trainee - Market Research Apr 2011 - Jun 2011 GlaxoSmithKline, Mumbai, India

Conducted independent market perception, stakeholder and landscape study to understand diabetes market

Identified, developed and executed new messaging campaigns by situation analysis and product forecasting Field Executive – Internship Apr 2009 - May 2009

Sun Pharmaceuticals, Delhi, India

Assisted in methodical business development initiatives for 40% year on year growth of mass-market brand

Recommended changes to promotional partnership & field force structure for 100% resource optimization Awards & Accolades

Silver Award for digital marketing innovation and automation project, GlaxoSmithKline(India) 2017

Silver Award for global website design and annual business planning, GlaxoSmithKline(India) 2017

AAA Award for competency in brand detailing and promotion, GlaxoSmithKline(India) 2014

Pharma 2020: National Conference,1st Prize, Paper Presentation at IHMR(India) 2011

Contract Research in Pharma sector,1st Prize, Poster Presentation at IHMR(India) 2010

First Prize, Group Discussion at National Pharmacy Week(India) 2009 Academic Credentials

Degree Institute Canadian Equivalence Year

Post Graduate Diploma in

Marketing Management

Indira Gandhi National

Open University, New

Delhi, India

Post Graduate Diploma Jan 2014 - May 2015

Post Graduate Diploma in

Pharmaceutical Management

Indian Institute of Health

Management Research,

Jaipur, India

Bachelor’s Degree June 2010 - June 2012

Bachelor of Pharmacy Kurukshetra University,

Kurukshetra, India

Bachelor’s Degree

May 2006 - June 2010

Certificate Courses

Organization Course Year

Toronto Region Immigrant Employment Council

Qimpro College

Janssen Inc. Canada (Mentoring


Six Sigma (Green Belt Program)

Sep 2019 – Dec 2019

Dec 2010

World Intellectual Property Rights Organization


General Course on Intellectual


Nov 2010

Bikram Bir Singh 647-***-****

Feb 19, 2020

Henry Hill & Associates Inc. (HHAI)

Toronto, ON

RE: Sr. Marketing Manager, Medical Products (44-3188) Dear Hiring Manager,

With keen interest, I apply for the position of Sr. Marketing Manager as per the job posting on Indeed. I am a keen learner with a commercial and financial mindset and over seven years of experience in sales & marketing, I believe my continued exposure and experience in managing cross-functional projects along with my proven track record in managing diverse and complex high-value brands in the digital arena make me an excellent candidate for this position.

In my previous role as Marketing Manager Operations (GlaxoSmithKline Asia), I led the global strategic and operational patient support imperatives for GlaxoSmithKline’s classic and established product portfolio. In this role, I worked with global and regional stakeholders in the setting and execution of purposeful commercial strategies for seven brands which are leaders in their respective therapy areas. I ensured that the products are promoted based on science and are an answer to an unmet customer need which was established by careful evaluation of data and market research. Successful brands are developed on careful planning and seamless execution. To ensure smooth operational outcomes, I had strong, purposeful relationships with the Sales, Market Access, Medical Affairs, Regulatory, Procurement, Finance, and Compliance teams which is also a result of my natural team player attribute and ensures that we deliver optimal patient value. By using unique engagement imperatives for both internal and external stakeholders, my product portfolio grew in double digits both in terms of value and volume. Previously, I have held multiple sales and marketing positions at GlaxoSmithKline Pharmaceuticals India and managed brands in various therapy areas majorly in Cardiology, Respiratory, Urology, Allergy, Diabetology, Pulmonology, Neurology, and Nephrology. Besides ensuring that my team and I met 100% targets (quality, on-time delivery, profit, and revenue), I was responsible for developing ongoing liaison with other business units/franchises to synergize business operations. By the use of best practices, we improvised on the identification of business opportunities and delivering market development programs to further revenue and profit growth. Overseeing region focused initiatives like budget planning, allocating resources, and presenting quarterly reports were the administrative aspects of my role. This led to savings of over five thousand pounds by suitable allocation and utilization of resources at all levels.

I wish to offer my expertise to your company and aim to become an integral part of your team by offering:

Extensive experience in the development and execution of strategies for advertising, packaging, and promotion with a track record on increasing sales/profits and improving brand health in all aspects.

In-depth knowledge of managing products/brands and executing copy strategies at regional/global level

A strong passion to innovate and integrate digital marketing for identification of needs & opportunities

Demonstrated ability to analyze and interpret information, data, and regulations and make decisions using sound judgment

Strong background in pharmaceutical sales and pharmacy management Detailed information about my job duties, achievements, work experience, and qualifications can be found on my resume, attached to this application.

Thank you for your time and consideration.


Bikram Bir Singh

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