Mohit Roy

+* (***)-(***)-****

adbuoc@r.postjobfree.com

www.linkedin.com/in/mohit-roy

EDUCATION

Illinois Institute of Technology Class of 2021

M.S Data Science (GPA 3.33)

College of Engineering Roorkee Class of 2013

B.Tech Information Technology, 70%

Relevant Coursework

SKILLS

Languages

Java, Python, C, R, SQL

Web Development

HTML, CSS, Javascript, jQuery

Software Skills

Dynamic Tag Manager, Ensighten, Tealium, GTM, Google Analytics, Adobe Analytics, Firebase

Cloud Technologies

AWS, MS Azure

Visualization Tools

Tableau, Qlikview, Google Data Studio

Other Web Tools

Supermetrics, Observe Point, Charles Proxy, Httpfox, Omnibug, Fiddler, Inspect Device

Math564 – Applied Statistics

CSP554 – Big Data Technologies

SCI522 – Public Engagement for

Scientists

WORK EXPERIENCE

Cognizant

Hyderabad, Telangana India

Apr’19 – Aug’19

Team Manager

● Managed various adhoc requests to setup third party pixels for a US based Insurance client

● Set up analytics tracking using Ensighten tool for various custom features on the website

● Tracking of various custom features on native mobile apps using Ensighten mobile

● Managed a team of 5 people and delegated task as per requirement Webspace India

New Delhi

India

Dec’18 – Apr’19

Web Analytics Manager

● Implemented web analytics for a US based legal client

● Optimized website using the data captured from optimization tool which helped client to decide upon which product to be focused more

● Managed a team of 5 people and delegated task as per requirement

● Integrated offline web data into live analytics data using Google Analytics API’s Publicis Sapient

Gurugram, Haryana

India

May’17 – Dec’18

WNS Global

Gurugram, Haryana

India

Sept’16 – May’17

eClerx Services

Navi Mumbai, Maharashtra

India

Dec’15 – Sept’16

HCL Technologies

Noida, Uttar Pradesh

India

Jun’14 – Dec’15

Associate

● Built tableau dashboard for a European automobile client with lots of detailed requirements

● Successfully conducted analytics training for campus hires of batch size 18

● Implemented mobile analytics on a US based food and beverage client with user base of more than 10K daily users

Senior Associate

● Created QlikView & Excel based dashboard for a global Pharmaceutical client

● Configured monthly dashboard using advanced excel plugin provided by Adobe i.e. Report Builder

● Implemented an automated analytics validation setup on live website using Observe point tool Senior Analyst

● Implemented web analytics for APAC based financial client using Ensighten Tag Manager sol.

● Enhanced the existing model of analytics thereby reducing 90% efforts of web developers for analytics setup

● Implemented Adobe’s Test & Target solution via Ensighten

● Successfully conducted Ensighten Training for the team of 10 people

● Got Ensighten Certified

Software Engineer

● Implemented web analytics for a US based financial client using Adobe DTM Tag Manager Sol.

● Wrote a Java Based web service to implement analytics on Kiosks using Adobe Analytics Insertion API’s

● Involved in all phases of Web analytics lifecycle right from gathering business requirements to implementation, testing, reporting, insights, and strategy creation LEADERSHIP AND ACTIVITIES

Role in the Organization 4 Web Analytics Trainer Dec’17 – Mar’18

● Conducted successful training of 40 campus hires

● Training included Adobe & Google Analytics & Tableau tool usage Attended Indian Army SSB Conference Out 18 Nov 2018

● Attempted to be part of Indian Army, got out on 5th and final day of selection procedure Major Projects

Big Data Project Educational Project Aug’19 – Nov’19

● Integrated 4 big data tool stack namely HDFS, Spark, Hive & Pig to perform data science activity on yelp dataset

● Used Spark for data processing, hive to manipulate data storage and pig to clean data

● Applied Linea Regression technique to identify the relation between ratings vs reviews

● Successfully identified key insights such as avg ratings of restaurants over time, top 10 city by review count etc. and mapped them on tableau

Mobile Analytics Official Project Jul’18 – Dec’18

● Implemented mobile analytics for a US based Food & Beverage chain from scratch

● Tools used Firebase, Google Analytics & Google Tag Manager

● Analytics covered both Android & iOS native applications with user base of more than 10K daily users Visualization project Official Project May’17 – Dec’17

● Implemented tableau visualization for a European automobile giant

● Visualization included various meticulous client requirement, such as creating seasonal dashboard showcasing data as per season (fall, spring, summer)

● Connected google analytics data using Google Big Query as intermediate data source to avoid sampling issue Analytics classical to data layer Official Project Mar’15 – Oct’15

● Modified web analytics setup on an APAC based financial based service

● Used Ensighten tool to modify the analytics setup approach from classical to data layer thereby reducing lots of web developer efforts Web Analytics on Kiosk Official Project Oct’14 – Dec’14

● Implemented web analytics on a US based financial based service

● Wrote Java based web service using Adobe Analytics API’s to capture data

Contact this candidate