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XU XU

adbuhu@r.postjobfree.com

408-***-****

XUXU LinkedIn

Job Intention

Marketing Specialist Mid Level

Key Attributes

Basic understanding of marketing

Excellent writing skills

Proactive self-starter

WORK EXPERIENCE

Manager, Weber Shandwick 08/2018 - 08/2019

Served Microsoft China and took charge of marketing and branding communication for Microsoft Cloud and Corp client;

Including development of content, marketing strategy to reach target audience and communities via campaigns, ie, Microsoft Tech Summit, Cloud 5th Anniversary Event etc;

Liaison with external vendors to execute campaigns;

Coordination and deployment resources from internal business units of Microsoft China to complete projects;

Trained to leverage newly emerged tech, business topics, and apply new social tactics.

Account Manager, H-line Ogilvy 04/2017 - 08/2018

Served Intel and took charge of project-based branding communication for Intel Client Computing Group;

Acted key contact window to set and manage client expectations and satisfactions.

Throughout project management, report & analysis, event hosting of big campaign such as ChinaJoy, Computex, and quarterly product launch event;

Savvy in product promotion leveraging diverse creative tactics of visual, video on social platforms.

Account Executive, Fleishman Hillard 08/2015-04/2017

Served HP and took charge of marketing of HP Workstation product line; Analyzed the current market and customize market strategy and plans;

Management and operation of social media platforms

(Weibo, WeChat accounts); Involved in strategic marketing plans of yearly communication and social campaigns. EDUCATIONAL BACKGROUND

Master of Arts Aug 2013 – May 2015

Michigan State University, MI, USA

Bachelor of Economics Sep 2009 – July 2013

Beijing International Studies University, Beijing, China

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