CHERYL L. PINKARD

516-***-**** · adbsmx@r.postjobfree.com · Brooklyn, NY 11216

SUMMARY

Executive level expertise in research, marketing and customer insight and analysis. Management of projects, people, resources and ideas in a manner that supports organizational priorities. Facilitates and explores ideas, clarifying needs and using analysis to understand marketplace dynamics in competitive industries. SKILLS

Project management, primary research, secondary research, quantitative research, qualitative research, survey development, strategy, agile, data analysis, trend analysis, business intelligence, knowledge management, leadership, management, brand strategy, social media marketing, digital marketing, email marketing, Facebook advertising, content creation, consulting, presentation skills, communication, Microsoft Office, SQL, Tableau EXPERIENCE

DIVIDEND DIGITAL, New York, NY Mar 2017 - Present

Consultant

● Facilitate client revenue growth by designing and implementing digital marketing lead generation and branding campaigns

● Create and implement social media marketing strategy

● Design and construct marketing automation systems to facilitate effective business opportunity development

● Leverage paid and organic digital marketing campaigns and email marketing campaigns CAPITAL ONE COMMERCIAL BANK, New York, NY Sept 2014 - Mar 2017 Market Research, Client Insights & Analysis, Marketing

● Effectively managed key initiatives relating to primary and secondary research for the commercial brand

● Developed survey guides and questionnaires to support internal research projects (qual and quant)

● Experienced in research methodologies including IDIs, focus groups, market scans

● Designed and implemented annual client experience survey (NPS score) and internal employee satisfaction survey

● Analyzed research data, created and presented key insights and recommendations ERNST & YOUNG (EY), New York, NY Aug 2012 - Apr 2014 Strategic Market Intelligence

● Supported the Transactions Advisory Services (TAS) practice by leading, managing and contributing to research and analysis projects

● Designed and delivered critical market intelligence products, including thought leadership and competitor intelligence assets

GOLDMAN, SACHS & CO., New York, NY Jun 2008 - Aug 2012 Investment Banking

● Worked with leadership to identity new market opportunities and develop go-to-market strategies for acquiring new investment banking clients

● Management & Strategy Team - provided business intelligence and knowledge management to divisional senior management

● M&A Group - facilitated the development and execution of Mergers & Acquisitions (M&A) across the Investment Banking Division

EDUCATION

GEORGETOWN UNIVERSITY, McDonough School of Business, Washington, DC Bachelor of Science in Business Administration, Concentration in Finance