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Sultan Mohammed Al-Quayed
**********@*******.***
KSA
Education
Bachelor’s degree
Business Administration (Marketing)
A seasoned management professional with 22+ years of rich experience in driving business excellence through strategic sales & marketing initiatives across the real estate sector.
Owning path breaking success in real estate development through negotiations, marketing techniques and high standards of service, enabling the Company to enhance its presence locally and regionally.
Hands-on experience of supervising real estate projects valuing 3,836,000,000 SR. Net income from marketing, sales and leasing operations is approximately 30%.
Recognized for steering strategies, growth and transformation opportunities within the region as well as optimizing the real estate portfolio across the Kingdom.
Expert in investment evaluation and performing due diligence along with feasibility studies & master planning.
Mastered institutional real estate asset management or property management as well as assessing real estate valuation and managing portfolio risks.
Investment Planning/ Opportunities.
Real Estate Regulations & Systems
Real Estate Consultant Mar 2017 – Present
Independent
Accomplishments:
Instrumental in establishing a Real Estate Advisory practice, providing expert advice to real estate companies in investment planning, real estate marketing as well as securing real estate opportunities.
Catalyst in the evolution of real estate business excellence. Proven ability to develop, shape, and influence real estate plans and strategy.
Key Responsibilities:
Identifying real estate investment opportunities with the potential to earn better risk-adjusted returns.
Serving as Trusted and Strategic consultant providing prudent consultations for every new project. Delivering detailed feasibility studies and business cases.
Evaluating and analyzing real estate investment performance data including investment returns, market values and other property-level operating data.
Director of Sales, Property Management & Real Estate Valuation May 2006 – Jan 2017
Tasweegar For Development and Real Estate investment Company
Accomplishments:
Managed the real estate portfolio, acted as the primary point of contact for a sub-set of existing investors, ensured investors’ needs are met and that service levels are monitored and maintained.
Under my leadership the sales team have successfully generated multi-million SR revenue.
Key Responsibilities:
Established investment plans and identified real estate opportunities. Developed and implemented real-time market intelligence strategy.
Authored sales, business development and growth plans aligned to corporate strategy. Established vision, short and long-term strategy and strategic direction that efficaciously repositions the company for success.
Executed portfolio reviews to highlight key P&L drivers, risks and gaps in operational controls.
Property Management
Sales
Champion
Thought Leader
Real Estate Asset Management
SIGNATURE STRENGTHS
Real Estate Consultancy
Real Estate Valuation
Director of Sales, Property Mgmt., Real Estate
Indoor-Outdoor Marketing
WORK EXPERIENCE
Business Excellence
PROFESSIONAL STATEMENT
Driving Growth
Spearheaded Real Estate Asset Management, managed/monitored customer and market the real estate units, debt collection, security as well as maintenance of projects.
Identified, recommended and executed asset management initiatives to create value and mitigate risks during the hold period.
Established real estate marketing strategies, delivered significant brand projects and marketing campaigns for shops-offices-apartments- villas - malls -lands. Generated creative ideas and solutions for indoor-outdoor marketing.
Commanded special programs/ operations to propel property revenues, adding value through various asset management initiatives.
Served as company ambassador during the real estate exhibitions and conferences. Conducted foreign visits to target customers.
Superintended a team of 25+, empowered/ energized teams, facilitated professional development of staff, ensured they keep abreast of real estate developments, relevant KSA regulations and industry best practices.
Evaluated the risks and challenges raised during the due diligence process and discuss the relevant points with stakeholders
Reviewed investment and portfolio level operating and performance reports on a quarterly, half-yearly and annual basis.
Chief of Customer Relations and Shareholders Aug 2000 – Apr 2006
Charge of the Division of Real Estate
Arriyadh Development Company
Accomplishments
Successfully built and grew a portfolio of high-end Real Estate clients.
Accredited with several certificates of thanks and appreciation for outstanding performance.
Key Responsibilities:
Nurtured synergistic business relationships with customers and corporate shareholders.
Authored forward-thinking revenue generating strategic marketing plans for commercial and residential complexes/ Malls & Apartments (sales-buy-rent)
Advised on performance improvement, efficient asset management practices within property of occupiers or investors.
Provided data-driven insights for investment opportunities, identified real estate prospects, assessed their potential, and continually monitor and assess the strategic challenges as they evolve.
Led a team of 12 employees, set goals/targets and acted as a resource to enable them to leverage client relationships to maximum extent possible to obtain a competitive position in the industry.
PREVIOUS PROFESSIONAL EXPERIENCES:
Dec 1998 - Mar 2000: Specialist Marketing and Distribution, Arab Advanced Systems Company
Apr 1993 - Apr 1994: Administration Manager, The Ministry of Municipal and Rural Affairs (Administrative)
PRO SKILLS
PROFESSIONAL DEVELOPMENT
Diploma (Real Estate Management) Al-Yamamah College in Riyadh - Arab Real Estate Academy.
Diploma (Applied Marketing) Riyadh Chamber of Commerce.
Diploma (Computer- Office Automation) from BCTI United States-Seattle, Washington.
PMP Certificate, Riyadh Chamber, Jan 2020
Introduction to IVS2017, Accredited Valuers Law, Real Estate., Implementing Regulation & Code of Ethics, Taqeem Academy, Dec 15
Real Estate Marketing Skills
Feasibility Study-Real Estate Projects
Real Estate Regulations and Systems
Real Estate Valuation/Property Mgmt
Strategic Planning for Sales and Marketing Operations
Administrative and Supervisory Skills
Development of Financial Skills to Non-Financial
Customer Service
English language, United States -Seattle – Washington
English Language Program United States - North Kalorenya
PERSONAL DETAILS
Nationality: Saudi Arabia
Date of Birth: 27th October 1972
Customer & Shareholders Relations
Financial Acumen/ Budgeting
Contract Negotiations
English
Industry Leadership
Arabic
LANGUAGES
Executive Vision & Direction
Strategic Management