Social Media Sales

AYANNA GRADY

470-***-**** ***********@*****.*** linkedin.com/in/ayannagradymba

PROFESSIONAL EXPERIENCE

Manager, Field Sales Training and Marketing

Speck Products Atlanta, GA September 2013 – September 2018

●Successfully trained over 10,000 sales associates at several regional, national and international events.

●Provided extensive training to partner sales associates to ensure an understanding of all products.

●Directed OEM, B2B and B2C events launching new products at the store, regional and international level.

●Organized and implement client programs, incentives and contests to drive awareness, education and sales.

●Captured and report conditions at retailers in compliance with field reporting guidelines.

●Managed internal engagement program with headquarters to effectively communicate with remote staff.

●Managed social media advocacy program with local influencers to increase social media presence at POS.

Manager, Urban Influencer

Mosaic XM Chicago, IL March 2015 – October 2015

●Increased Bud Light business by 13.6% and 47% for all brands in sales portfolio.

●Increased brand awareness, relevance and sales in target accounts by activating in top influencer nightlife accounts.

●Managed a $100,000 annual budget across 40 urban accounts without exceeding or under-utilizing allocation.

●Developed, designed and implemented marketing mix activities with agency partners per approved brand strategy, including social media programs, partner engagement and non-buy conversion programs to establish business.

●Partnered with distributors, stakeholders, shareholders and multiple teams to ensure program execution.

Manager, Southeast Marketing

Mosaic XM Chicago, IL June 2010 – May 2013

●Increased brand awareness by 65% and promoted social media interactions by 125% during events.

●Developed and maintained relationships with key clients and vendors.

●Effectively managed event budgets and collateral

●Oversaw territory logistics, inventory and supply-chain needs.

●Recruited, hired and trained 25 marketing representatives and managed various projects. Includes AT&T/Windows Phone 8 & 7 and Anheuser-Busch campaign.

●Managed several tour programs with branded collateral including a scrolling banner, 16-foot box truck.

●Researched market and identified target audience, competitive trends and alternative distribution outlets.

●Developed reports to track regional trends, program’s effectiveness and efficiency.

Commissioner, Southeast Territory

Better World Books Atlanta, GA February 2008 – May 2010

●Achieved a steadfast progression serving in multiple roles and often surpassing sales quotas.

●Managed a territory of 50+ colleges and universities overseeing their textbook purchasing program. Hired, trained and managed staff, designed recruitment and training materials, student marketing collateral and uniforms.

●Generated a significant amount of leads for student staff through Google AdWords, Salesforce.com, social media and email marketing methods.

●Provided logistical, technological and monetary support to staff including commission payments.

●Tracked and reported sales trends and change in Salesforce.com to include leadership sales metrics.

Project Manager, Campus Marketing Strategy Realignment June 2009 – July 2009

●Served as a liaison between management and operations, managed project logistics and risk, and directed corporate and humanitarian events.

●Developed HTML and Salesforce.com process formats for new and existing accounts.

●Created new recruitment materials, on-campus marketing collateral and branded premiums.

Account Manager February 2008 – June 2009

●Successfully managed an eight-state territory while consistently exceeding at least 108% of sales quotas.

●Utilized CRM software to qualify leads, manage lead generation and acquisitions.

●Conducted B2B AND B2C sales presentations outlining the details of various programs based on type of clientele.

COMPUTER SKILLS

Microsoft Word, Excel, PowerPoint, CRM, Salesforce, HTML, Adobe Photoshop, Google AdWords

EDUCATION

Master of Business Administration 2015

Shorter University, Rome, GA

Bachelor of Business Administration: Commercial Real Estate 2005

Georgia State University, Atlanta, GA

Social Media Strategist & Professional Certification 2016

Emory University, Atlanta, GA

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