Vinay Kasera

: +945*******

: adbqfl@r.postjobfree.com

Solution-focused, result-oriented professional with over 4.7 years of successful career by commended performance and proven results

Currently associated with Verticurl Marketing Pvt. Ltd. as Sr. Marketing Technology Specialist

Good analytical skill, self-learner, self-motivator, good mentor

Salesforce Pardot: Campaign management, Automation rules, Segmentations, Users, Custom fields setup, Email/Landing Page template and form/form handler, Custom Redirect, Page Action, Admin

Salesforce Marketing Cloud: Email Studio, Cloud Pages, Query, Filters, Data extensions, Automation studio and Journey builder, Content Builder, AMPScript

Oracle Eloqua: Campaign management, Auto sync, Web data lookups, Blind form, Custom Objects, Update Rule, Program Canvas/Program builder and REST API

SALESFORCE PARDOT

2.0 years’ experience with Salesforce Pardot.

Experience with Salesforce Pardot implementations: prospects, design, develop, deliver.

In-depth understandings of the capabilities of the Salesforce Pardot application.

Proven experience in designing and building solutions in Salesforce Pardot.

Depth knowledge of Automation Rule, Engagement Studio, Templates and Segmentation

Working knowledge of Email Template, Landing Page Template, form, form handler, dynamic content

In-depth understandings of the Users, completion actions, custom redirect, Page Action SALESFORCE MARKETING CLOUD

1 year experience with Salesforce Marketing Cloud / ExactTarget.

Experience with Salesforce Marketing Cloud implementations.

Working knowledge of HTML, SQL and AMPscript.

Worked on Query, filters, data extension, automation studio, journey builder

Ensure the on-time delivery of enhancements or modifications to ongoing production CRM systems.

Attention to detail and accuracy

Analytical and creative problem solving skills

ORACLE ELOQUA MARKETING CLOUD (ELOQUA 10)

4+ years’ knowledge of Oracle Eloqua.

Implemented Eloqua Rest API on Contacts fields, Contact Segment, Custom Object Data, Form Data and picklist.

Excellence in meeting deadlines and dealing with various tasks as well as exhibiting leadership in all tasks performed

Hands on experience in updating the user roles and permissions, data extract, sent email troubleshooting and Failure troubleshooting

Worked on all types of campaigns including complex nurture campaigns, A/B testing based campaign and Webinar Campaigns.

Worked on smart-start projects, maintenance projects, migration projects and some ad-hoc integration tasks.

Worked on program canvas and program builder for performing different activities.

Handled web data lookup for contact, custom object and visitor.

Knowledge of campaign, segment, Email setup, Setup of Landing Pages. Salesforce Pardot Salesforce Marketing Cloud Eloqua P R O F I L E S U M M A R Y

C O R E C O M P E T E N C I E S

O R G A N I S A T I O N A L E X P E R I E N C E

Verticurl Marketing Pvt. Ltd. May’ 2015 to Present Sr. Marketing Technology Specialist

Achieved high degree of client satisfaction by strictly adhering to SLAs and Quality Control for all deliverables.

Capabilities in performing complex troubleshooting, root-cause analysis and solution development

Mentor junior team members in tasks and best practices

Master of Computer Applications from Indira Gandhi National Open University (IGNOU) (09/2009 – 09/2012)

Bachelor of Science from CSJM University Kanpur (2008)

Intermediate from U.P. Board (2001)

High School from U.P. Board (1999)

Salesforce Certified Pardot Specialist – Nov 2019

Salesforce Certified Marketing Cloud Email Specialist – Nov 2019

Microsoft Certified Technology Specialist

Oracle Eloqua and Content Marketing Cloud 2019 Solution Engineer Specialist

Oracle General Product Support Specialist v4.0

Oracle Eloqua Marketing Cloud Service 2013 Implementation Consultant Vinay Kasera

A C A D E M I C D E T A I L S

P E R S O N A L D E T A I L S

Date of Birth: Jan 24th 1985

Language Known: Hindi and English

Address: 124/30 ‘B’ Block Govind Nagar, Kanpur – 208006, Uttar Pradesh C E R T I F I C A T I O N S

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